The Avatar website offers many experiences like videos, games, and countdowns to further immerse visitors in the film's world, including using webcams to view the landscape of Pandora. An Avatar app is also available for iPhones and iPods. Coca-cola partnered with Avatar to advertise the film through Coke Zero branding targeted at 18-24 year old males, hoping to persuade more people in that demographic to see the film and purchase Coke Zero, thereby increasing profits for both Coca-cola and the film.