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Industrialization & Pollution




  An Insight To Environmentalism,
   Corporate Responsibility, and
     the Culture of the World
Movie Explicated: Avatar




Project Contributors:
Jessica Hayes - PowerPoint Configuration, Introduction,
  Video Clip
Michelle Ripley - Storyline, Major Themes, Summary
Semyon Lisun - Cultural Aspects, Characters, Technical
  Aspects
Introduction
Directed by James Cameron
  in 2009, this film attends to
  issues regarding
  environmental pollution,
  corporate
  greed/negligence, and
  culture definition.
Jake Sully, a paraplegic
  Marine, is sent to the moon
  of Pandora to befriend the
  native community, the
  Na’vi. His ultimate goal is
  to convince them to
  relocate their home, as it
  sits directly on top of a
  highly precious material.
Introduction (cont’d)




Upon becoming one of the Na’vi, Jake is
 faced with a critical decision: follow his
 previous orders, or follow his heart and
 save this beautiful community. This film
 includes many aspects ranging from
 adventure, love, and comedy.
A look into the world of Avatar…
Avatar follows the story   Storyline
 of a paraplegic war
 veteran named Jake
 who is allowed the
 opportunity to take his
 brothers place in a
 mission on the planet
 of Pandora after he is
 killed. Jake is hooked
 up to an avatar, a
 replication of the
 humanoid species, the
 Na’vi, that inhabit
 Pandora.
Using his new Avatar
                       identity, Jake is
Storyline (Cont’d)     assigned to gather
                       information about
                       the Na’vi,
                       information the
                       military hopes to use
                       to relocate them.
                       During his long days
                       spent with this
                       strange new species,
                       Jake falls in love
                       with, not only the
                       Na’vi culture, but a
                       Na’vi female named
                       Neytiri as well.
Storyline (Cont’d)
The military soon moves in to
  destroy the Na’vi’s land
  and harvest the extremely
  valuable Omaticaya. Jake
  is forced to choose
  between his genetic
  species and his newly
  adopted alien species; in
  doing so he must betray
  one or the other. All events
  lead up to an intense
  battle between the two
  cultures and the internal
  struggle Jake faces from
  making the decision he
  knows is right.
There are many cultural
  aspects in this movie,       Cultural Aspects
  from religion to the way
  the company or people
  acts to get what they
  want, as well as how we
  as humans think or feel
  when something is being
  taken away.
The religion that is part of
  the life of the Na’vi
  people is quite well-
  developed in this movie.
  Some say that it is much
  like Pantheism, though
  others argue that it leans
  more toward animism.
Cultural Aspects (Cont’d)
Also, the religious aspects match quite
  closely to those of the native American
  people. The cultural theme behind the
  movie is much like the native people of
  Americas, who were told to leave their
  land in order for the Spanish, among
  others, to get the gold that so many
  desired. Throughout history, we can see
  how the effects that these circumstances
  had on people and society.
Characters                    Jake Sully- Protagonist of the film. Jake
                              is an ex United States Marine who,
                              after an injury to the spine during his
                              service, could no longer use his legs.
                              He is hired by the company which is
                              harvesting elements from the planet
                              Pandora. He believes that a Marine’s
                              job is to always fight for peace and
                              democracy. Jake is very brave, quite
                              ambitious, proud, and wont let
                              anything get in the way of what he
                              wants.

Neytiri- The princess of the Na’vi
  people. She becomes Jake’s
  teacher after he is excepted
  by the Na’vi people. She falls
  in love with Jake because of
  his brave, unique, and loyal
  character.
Characters Cont’d




   Trudy Chacon- A military pilot assigned help the government in
    their program. She views her job from a very loyal perspective
    and does anything necessary to get the job done. She does,
    however, end up siding with the Na’vi.
   Dr. Grace Augustine- The leader of the scientists of the avatar
    program. She is also Jake’s mentor and helps him learn the
    language of the Na’vi, as well as how to live on Pandora.
   Norm Spellmen- One of the scientists who came to Pandora with
    Jake to be part of the avatar program. He is a very bright
    scientist who used to work with Jake’s brother prior to his death.
Antagonists




Parker Selfridge and Colonel Miles Quaritch are
  the main antagonists in Avatar. Together, they
  represent the government entity that strives to
  destroy the beautiful planet of Pandora for
  simple monetary gain. They have no morals
  regarding environmental preservation.
Major Themes




The movie Avatar has some very clear themes,
  and a few hidden messages throughout. This
  movie brings to light the very real conflict that
  exists between man and nature today, such as
  habitat destruction, imperialism, racism,
  property rights, and the importance of
  spirituality and religion.
Major Themes (Cont’d)




Corporate greed was a very prominent theme in this movie.
  The government, blinded by greed, destroyed the Na’vi’s
  home with the goal of harvesting Omaticaya for immense
  profit. Not only did the army destroy property that was not
  theirs, but in doing so, they demolished a sacred spiritual
  site.
Technical
                                                    Aspects of
                                                   Animation &
                                                     Filming

The time and effort put into this movie is very elaborate. James Cameron
   spent many years improving the effects of the movie before even
   putting it into production. There were many different aspects that were
   used in combination, making this film incredibly diverse.
CGI- 70% of this film consisted of computer generated imagery. Cameron
   used this with motion-capture to produce a film that is as close to
   regular movement as possible. He was able to make the faces of the
   Na’vi more realistic by improving the way the suits were able to
   capture facial expressions. This was done by the actors wearing skull
   caps with cameras that monitored eyes, mouths, and other small facial
   movements.
The Stage for all of the Motion-capture filming and animation was six times
   bigger then anything ever used in Hollywood.
Conclusion




Avatar became the first film to gross more than $2 billion, was
  nominated for nine academy awards, and two sequels are
  planned to be made. It is easy to see why the film was so
  successful; the blend of real-life filming and animation is a
  visual masterpiece. Another reason for the film’s success is
  the captivating story-line that sends a powerful message
  about the dangers of ignorance and the power of love.
Works Cited
- Jamieson, Dale. Ethics and the Environment: An Introduction. Cambridge, England.
    Cambridge University Press. 2008. Book.
- “Social and Environmental Responsibility in Small and Medium Enterprises in Latin
    America.” Deres.org. Antonio Vives. January 23, 2013.
- “Avatar.” IMDb.com. Np. January 22, 2013. http://www.imdb.com/title/tt0499549/
- Domosh, Mona. ”Selling Civilization: Toward a Cultural Analysis of America's Economic
    Empire in the Late Nineteenth and Early Twentieth Centuries." Transactions of the
    Institute of British Geographers (2004): 453-467.
- Gohain, Hiren. " Corporate Greed and People's Livelihood." Economic and Political
    Weekly (2006): 4926.
- Morehead, John. Avatar: Probing Beyond Visuals to Culture and Identity
    cinefantastiqueonline.com, December 26, 2009.
http://cinefantastiqueonline.com/2009/12/avatar-probing-beyond-visuals-to-culture-and-identit
- Johnson, Bobbie. The Technological Secrets of James Cameron’s New Film Avatar The
    Guardian, August 19, 2009.
http://www.guardian.co.uk/film/2009/aug/20/3d-film-avatar-james-cameron-technology
- Native Avatar Characters: The Movie Avatar Characters. The Hub Pages, January 05,
    2010. http://thranax.hubpages.com/hub/avatar-characters
- Avatar (2009) reviewed by That Film Guy’That Film Guy, 2009.
    www.thatfilmguy.net/avatar/

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Avatar industrialization & pollution

  • 1. Industrialization & Pollution An Insight To Environmentalism, Corporate Responsibility, and the Culture of the World
  • 2. Movie Explicated: Avatar Project Contributors: Jessica Hayes - PowerPoint Configuration, Introduction, Video Clip Michelle Ripley - Storyline, Major Themes, Summary Semyon Lisun - Cultural Aspects, Characters, Technical Aspects
  • 3. Introduction Directed by James Cameron in 2009, this film attends to issues regarding environmental pollution, corporate greed/negligence, and culture definition. Jake Sully, a paraplegic Marine, is sent to the moon of Pandora to befriend the native community, the Na’vi. His ultimate goal is to convince them to relocate their home, as it sits directly on top of a highly precious material.
  • 4. Introduction (cont’d) Upon becoming one of the Na’vi, Jake is faced with a critical decision: follow his previous orders, or follow his heart and save this beautiful community. This film includes many aspects ranging from adventure, love, and comedy.
  • 5. A look into the world of Avatar…
  • 6. Avatar follows the story Storyline of a paraplegic war veteran named Jake who is allowed the opportunity to take his brothers place in a mission on the planet of Pandora after he is killed. Jake is hooked up to an avatar, a replication of the humanoid species, the Na’vi, that inhabit Pandora.
  • 7. Using his new Avatar identity, Jake is Storyline (Cont’d) assigned to gather information about the Na’vi, information the military hopes to use to relocate them. During his long days spent with this strange new species, Jake falls in love with, not only the Na’vi culture, but a Na’vi female named Neytiri as well.
  • 8. Storyline (Cont’d) The military soon moves in to destroy the Na’vi’s land and harvest the extremely valuable Omaticaya. Jake is forced to choose between his genetic species and his newly adopted alien species; in doing so he must betray one or the other. All events lead up to an intense battle between the two cultures and the internal struggle Jake faces from making the decision he knows is right.
  • 9. There are many cultural aspects in this movie, Cultural Aspects from religion to the way the company or people acts to get what they want, as well as how we as humans think or feel when something is being taken away. The religion that is part of the life of the Na’vi people is quite well- developed in this movie. Some say that it is much like Pantheism, though others argue that it leans more toward animism.
  • 10. Cultural Aspects (Cont’d) Also, the religious aspects match quite closely to those of the native American people. The cultural theme behind the movie is much like the native people of Americas, who were told to leave their land in order for the Spanish, among others, to get the gold that so many desired. Throughout history, we can see how the effects that these circumstances had on people and society.
  • 11. Characters Jake Sully- Protagonist of the film. Jake is an ex United States Marine who, after an injury to the spine during his service, could no longer use his legs. He is hired by the company which is harvesting elements from the planet Pandora. He believes that a Marine’s job is to always fight for peace and democracy. Jake is very brave, quite ambitious, proud, and wont let anything get in the way of what he wants. Neytiri- The princess of the Na’vi people. She becomes Jake’s teacher after he is excepted by the Na’vi people. She falls in love with Jake because of his brave, unique, and loyal character.
  • 12. Characters Cont’d  Trudy Chacon- A military pilot assigned help the government in their program. She views her job from a very loyal perspective and does anything necessary to get the job done. She does, however, end up siding with the Na’vi.  Dr. Grace Augustine- The leader of the scientists of the avatar program. She is also Jake’s mentor and helps him learn the language of the Na’vi, as well as how to live on Pandora.  Norm Spellmen- One of the scientists who came to Pandora with Jake to be part of the avatar program. He is a very bright scientist who used to work with Jake’s brother prior to his death.
  • 13. Antagonists Parker Selfridge and Colonel Miles Quaritch are the main antagonists in Avatar. Together, they represent the government entity that strives to destroy the beautiful planet of Pandora for simple monetary gain. They have no morals regarding environmental preservation.
  • 14. Major Themes The movie Avatar has some very clear themes, and a few hidden messages throughout. This movie brings to light the very real conflict that exists between man and nature today, such as habitat destruction, imperialism, racism, property rights, and the importance of spirituality and religion.
  • 15. Major Themes (Cont’d) Corporate greed was a very prominent theme in this movie. The government, blinded by greed, destroyed the Na’vi’s home with the goal of harvesting Omaticaya for immense profit. Not only did the army destroy property that was not theirs, but in doing so, they demolished a sacred spiritual site.
  • 16. Technical Aspects of Animation & Filming The time and effort put into this movie is very elaborate. James Cameron spent many years improving the effects of the movie before even putting it into production. There were many different aspects that were used in combination, making this film incredibly diverse. CGI- 70% of this film consisted of computer generated imagery. Cameron used this with motion-capture to produce a film that is as close to regular movement as possible. He was able to make the faces of the Na’vi more realistic by improving the way the suits were able to capture facial expressions. This was done by the actors wearing skull caps with cameras that monitored eyes, mouths, and other small facial movements. The Stage for all of the Motion-capture filming and animation was six times bigger then anything ever used in Hollywood.
  • 17. Conclusion Avatar became the first film to gross more than $2 billion, was nominated for nine academy awards, and two sequels are planned to be made. It is easy to see why the film was so successful; the blend of real-life filming and animation is a visual masterpiece. Another reason for the film’s success is the captivating story-line that sends a powerful message about the dangers of ignorance and the power of love.
  • 18. Works Cited - Jamieson, Dale. Ethics and the Environment: An Introduction. Cambridge, England. Cambridge University Press. 2008. Book. - “Social and Environmental Responsibility in Small and Medium Enterprises in Latin America.” Deres.org. Antonio Vives. January 23, 2013. - “Avatar.” IMDb.com. Np. January 22, 2013. http://www.imdb.com/title/tt0499549/ - Domosh, Mona. ”Selling Civilization: Toward a Cultural Analysis of America's Economic Empire in the Late Nineteenth and Early Twentieth Centuries." Transactions of the Institute of British Geographers (2004): 453-467. - Gohain, Hiren. " Corporate Greed and People's Livelihood." Economic and Political Weekly (2006): 4926. - Morehead, John. Avatar: Probing Beyond Visuals to Culture and Identity cinefantastiqueonline.com, December 26, 2009. http://cinefantastiqueonline.com/2009/12/avatar-probing-beyond-visuals-to-culture-and-identit - Johnson, Bobbie. The Technological Secrets of James Cameron’s New Film Avatar The Guardian, August 19, 2009. http://www.guardian.co.uk/film/2009/aug/20/3d-film-avatar-james-cameron-technology - Native Avatar Characters: The Movie Avatar Characters. The Hub Pages, January 05, 2010. http://thranax.hubpages.com/hub/avatar-characters - Avatar (2009) reviewed by That Film Guy’That Film Guy, 2009. www.thatfilmguy.net/avatar/