Fickle Friends (or Would Your Brand Be Sad if All It's Fans Suddenly Died?)Robin Hamman
It's an interesting and challenging premise - "would your brand be sad if a meteor suddenly came crashing out the sky, selectively wiping out all your brand's fans and followers?".
Sure, as humans, we'd be horified by such a tragedy, but would the sudden loss of all your brand's fans have much if any impact on the value of the brand or your sales? If the answer is no, or you simply don't know, the chances are that your social presence isn't delivering strategic value. And that's a shame.
First presented at Marketing Kingdom Belgrade on 06 March 2015.
Fickle Friends (or Would Your Brand Be Sad if All It's Fans Suddenly Died?)Robin Hamman
It's an interesting and challenging premise - "would your brand be sad if a meteor suddenly came crashing out the sky, selectively wiping out all your brand's fans and followers?".
Sure, as humans, we'd be horified by such a tragedy, but would the sudden loss of all your brand's fans have much if any impact on the value of the brand or your sales? If the answer is no, or you simply don't know, the chances are that your social presence isn't delivering strategic value. And that's a shame.
First presented at Marketing Kingdom Belgrade on 06 March 2015.
Slides from my lecture today to the City University International Journalism MA students... it's meant to be the introduction of thoughts, rather than to provide any certain and specific plans.
My blogevento (#ebe10) presentation, delivered in Seville, Spain, 20 November 2010.
Discusses how the Communications industry is moving beyond it's traditional stomping grounds, into business transformation.
Social Media Monitoring - Putting Marketing and Public Relations at the Centre of the Flow(s)
Presentation from Online Information, 03 December, London Olympia
http://www.online-information.co.uk/online09/seminar_description_online.html?presentation_id=842
"In traditional consumer and audience facing businesses, marketing is often viewed as secondary activity, far from the core of the business. When attempts have been made to measure the direct impact of marketing activities on the bottom line, the results have been less than convincing. It's difficult to determine whether that increase in sales was attributable to an advertising campaign or simply down to consumers being encouraged to go out and spend by good whether or other uncontrollable and unmeasurable influences. To make the impact of marketing activities measurable requires a shift, possible through the use of social media, towards the centre of the organisation. No longer does marketing have to be just about pumping out messages, but can also be about monitoring what audiences and consumers are saying, engaging with them directly, and involving them in business innovation such as refining or creating new products and services, the impact of which is measurable. It's time to bring marketing in from the cold, and to enable marketers be the power brokers at the intersection between involved consumers and the core of your business. This is what we at Headshift call Social Business Design. "
De presentatie gehouden tijdens de 1ste bijeenkomst met het groepje collega's die ik ga coachen tijdens het 23 dingen programma. Avans Hogeschool, Xplora Den Bosch
Samenvatting artikel 'The bearing of empirical research on sociological theor...Leen Liefsoens
Samenvatting artikel 'The bearing of empirical research on sociological theory', Merton (1968, pp. 156-171)
Gemaakt naar aanleiding van de module Wetenschapsfilosofie, Culturele Informatiewetenschap Uva
Productos diseñados para complementar la alimentación de hoy día y mejorar de forma sorprendente, nuestro sistema inmune y la capacidad del organismo de reponerse rápidamente ante las enfermedades.
Slides from my lecture today to the City University International Journalism MA students... it's meant to be the introduction of thoughts, rather than to provide any certain and specific plans.
My blogevento (#ebe10) presentation, delivered in Seville, Spain, 20 November 2010.
Discusses how the Communications industry is moving beyond it's traditional stomping grounds, into business transformation.
Social Media Monitoring - Putting Marketing and Public Relations at the Centre of the Flow(s)
Presentation from Online Information, 03 December, London Olympia
http://www.online-information.co.uk/online09/seminar_description_online.html?presentation_id=842
"In traditional consumer and audience facing businesses, marketing is often viewed as secondary activity, far from the core of the business. When attempts have been made to measure the direct impact of marketing activities on the bottom line, the results have been less than convincing. It's difficult to determine whether that increase in sales was attributable to an advertising campaign or simply down to consumers being encouraged to go out and spend by good whether or other uncontrollable and unmeasurable influences. To make the impact of marketing activities measurable requires a shift, possible through the use of social media, towards the centre of the organisation. No longer does marketing have to be just about pumping out messages, but can also be about monitoring what audiences and consumers are saying, engaging with them directly, and involving them in business innovation such as refining or creating new products and services, the impact of which is measurable. It's time to bring marketing in from the cold, and to enable marketers be the power brokers at the intersection between involved consumers and the core of your business. This is what we at Headshift call Social Business Design. "
De presentatie gehouden tijdens de 1ste bijeenkomst met het groepje collega's die ik ga coachen tijdens het 23 dingen programma. Avans Hogeschool, Xplora Den Bosch
Samenvatting artikel 'The bearing of empirical research on sociological theor...Leen Liefsoens
Samenvatting artikel 'The bearing of empirical research on sociological theory', Merton (1968, pp. 156-171)
Gemaakt naar aanleiding van de module Wetenschapsfilosofie, Culturele Informatiewetenschap Uva
Productos diseñados para complementar la alimentación de hoy día y mejorar de forma sorprendente, nuestro sistema inmune y la capacidad del organismo de reponerse rápidamente ante las enfermedades.