Pretty well all autoresponder services let you send two types of messages - broadcast and follow up. Follow up emails are the ones that are sent out automatically after someone subscribes to your list, on whatever schedule you want. Broadcasts, on the other hand, can be queued up to send anytime and will be sent independent of any follow ups. In this article, we're going to look at some strategies for using each type.

1. Autoresponder Follow
Ups vs Broadcast Emails

2. Pretty well all autoresponder services let you
send two types of messages - broadcast and
follow up. Follow up emails are the ones that
are sent out automatically after someone
subscribes to your list, on whatever schedule
you want. Broadcasts, on the other hand, can
be queued up to send anytime and will be sent
independent of any follow ups. In this article,
we're going to look at some strategies for using
each type.

3. Autoresponder follow ups can save you
a lot of time and effort because once
you have them set up, they will
continue to work for you without any
additional input on your part. Whether
someone signs up for your list today or
a year from now, that same series of
follow ups will be sent to them.

4. The drawback to this is that you can't really
include any time-sensitive information in
them, otherwise you run the risk of dating the
messages. You wouldn't want someone to
receive a message in six months with a
reference to something as though it happened
yesterday.
Broadcast messages, on the other hand, can
be as timely as you want because you're
queuing them up to be sent at a specific time.
But you need to create these as needed, so
there is a bit more work involved.

5. The best way to use follow ups is to
share "evergreen" information with the
people who join your list. That is,
information that never goes out of date.
This is easier in some markets than in
others, but the more timeless you can
make these messages, the longer your
follow up series can work for you.

6. Broadcast messages, on the other
hand, should be used when you're
sending things like news or time-
sensitive promotions. You can queue
them up to be sent on a specific date,
at a specific time, so they will reach
your subscribers at the ideal time.

7. In some cases, you might be able to
use the same message both ways,
mind you. You could send a broadcast
to your email list today and if it isn't
particularly time-sensitive, you might
add it to the end of your follow up
series so anyone who joins your list in
the future will receive it as part of the
series.

8. If you make effective use of both of
these types of emails, you can have an
ongoing marketing machine working for
you, without having to put much (if any)
effort into it, while still being able to
contact your list with timely information
when necessary.

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