"Austin 2 Boston: Sharing Learnings from SXSWi," was a happy hour event designed to bring together Boston area social media, marketing and communications pros who were either in Austin for SXSWi or wished they could have gone. For both groups, this event offered the opportunity to learn cool things and connect with peers. Presentations were designed to be fast-moving. A range of high-profile local speakers followed a common format: one mega takeaway from this year's SXSW; 3-4 smaller, but still important takeaways; and best of all, how they plan to integrate these new ideas into their work this year.