The document discusses the development of a new tabletop display for retail outlets selling W4 tablets. The existing displays for tablets were dull, pale, and did not attract customers. The company developed an innovative new display that was unique, warm, and attracted customers through elements of branding and attraction. It addressed the needs of both the retail and brand requirements by utilizing space efficiently while magnifying the brand through an attractive design.

1. Retail Optimization
From Design To Execution @
A Brand Communication Company
Great Communication Through Small Initiatives: D E L I V E R E D !

2. Quite a complicated one…….
 Needed a table top display for retail outlets
 For new range for W4 tablets
 Existing units used by self and competition was pale/ not exiting/ dull/
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written consent of Augustus Communications Pvt Ltd.
colorless/ life less
 Did not appeal to the TG
 All looked same – “CHINESE”
 No attraction elements
 No proper branding
 No innovation
 Retailers do not pay heed give space due to regular boring stuff
 Specially multi brand tab display was like a dead bed

3. To us, at all the outlets….This is how it looked
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4. To utilize minimum space yet look big/ High on magnifying the brand/
Attractive – so much that it draws the TG to itself first…..etc…..
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written consent of Augustus Communications Pvt Ltd.

5. We needed something that looked unique, with some warmth, and
cuddled the Tab and attracted the TG beyond the existing norms
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written consent of Augustus Communications Pvt Ltd.

6. Addressing every detail of the retail and brand’s requirements
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written consent of Augustus Communications Pvt Ltd.

7. Addressing size/ branding/ attraction element
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written consent of Augustus Communications Pvt Ltd.

8. Addressing size/ branding/ attraction element
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written consent of Augustus Communications Pvt Ltd.

9. Addressing all requirements…
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written consent of Augustus Communications Pvt Ltd.

10. Addressing all requirements…in 3D
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written consent of Augustus Communications Pvt Ltd.

11. By all stake holders including Microsoft..
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12. We stared making the same with technology & precision
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written consent of Augustus Communications Pvt Ltd.

13. Spot The difference
in looks vs.
Competitions
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written consent of Augustus Communications Pvt Ltd.

14. Spot The difference
in our display vs.
Competition’s look
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written consent of Augustus Communications Pvt Ltd.

15. Design , Manufacturing , Deployment , Installation , Sanitation , Retail Audit
 Store Designing & Branding
 On-Shop and In-Shop Signage.
 Visual Branding.
 POP / POS Units
 At store Branding Visibility
 POP Deployment Mgmt.
 Furniture & Fixtures Fittings Deployment Mgmt.
 Retail Audit
 Turnkey Project Mgmt
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written consent of Augustus Communications Pvt Ltd.

16. Team of over 20+ dedicated people on board.
 Client Servicing team
 Design cell– Architects, 3D & Graphic developers.
 Execution – Material Specialist, Engineers
 In-House Supervision & QC team
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written consent of Augustus Communications Pvt Ltd.

17. Infrastructure: 10000 sqft workshop @ DELHI/
Mumbai/ Chandigarh
 In house fabrication set up for Printing ,Acrylic, Wood , ACP,
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written consent of Augustus Communications Pvt Ltd.
Metal
 Operated Over 80 cities in India.
 Pan India network of value chain partners.

18. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.

19. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.

20. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.

21. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.

22. branded 150 stores in Delhi, NCR , UP, Mumbai ,Pune
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written consent of Augustus Communications Pvt Ltd.

23. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.

24. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.

25. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.

26. Nikon – Store Fixture & Branding
Executed
3 D Image Implemented Photograph
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written consent of Augustus Communications Pvt Ltd.

27. Nikon –In-Shop Branding
3 D Image Implemented Photograph
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written consent of Augustus Communications Pvt Ltd.

28. SHOP –IN-SHOP
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written consent of Augustus Communications Pvt Ltd.
3D Image
IMPLEMENTED PHOTOGRAPH
Implemented Photograph

29.  Design and development
 Pre Print & & Post Printing
 Signs and signage
 3D Lenticulors
 Shop creation
 POP & Display windows
 Product Display Units
 Table tops
 Transaction area Units
 Display Stands
 Exhibitions
 In shop branding
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.

30. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
Printing machines:
HP 5500ps (for Digital Printing), HP LATEX LX 25500, HP 8000 (For
Eco-Solvent Printing), 10ft Solvent Flora (For Outdoor Solvent
Printing), 10ft KONIKA 14picolitre Eco Solvent, 44’’ Epson 9000
Sublimation Printer. Heat Press Machine: 24’’ x 16’’ Cutting
plotters: 4ft Graphtec Router: Color Edge10 x 5ft bed Laser: 4 x 3ft
bed Automated Thermoforming: 2ft x 3ft bed Complete Acrylic,
Wood work, Painting and laminating team… Other misc machines
like buffing, welding, cutters, etc……

31. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
Site Audit &
Analysis
Site Planning
& Design
Concepts
Detailing &
Engineering
Prototype
Project
Management
SEQUENCE

32. Zone Prioritization
Traffic Flow Patterns
Design Trend Mapping
Site Observation
Innovation Strategy
Site Audit & Analysis
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written consent of Augustus Communications Pvt Ltd.

33. Site Planning & Design Concepts
Site Planning &
Optimization
Design Concept
development
Feasibility Analysis
Appearance Design
Design Identity
Product Colors & Graphics
Material Exploration
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written consent of Augustus Communications Pvt Ltd.

34. Material Analysis & Selection
Detailing & Engineering
Manufacturing Method Evaluation
Feasibility Analysis
Design for Assembly Analysis
Regulatory Compliance Review
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written consent of Augustus Communications Pvt Ltd.

35. Rapid Development Models
Appearance Models
CAD CAM integration
Functional Prototypes
Cost computation
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written consent of Augustus Communications Pvt Ltd.
Prototype

36. Production
Management
Installation
Management
Project Management
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written consent of Augustus Communications Pvt Ltd.

37.  Delhi – Head Office
 Mumbai
 Kolkata
 Bangalore/ Hyderabad
 Patna
 Lucknow
 Jaipur
 Chandigarh
 Goa
This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.

38. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
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 with an enriched experience of
over a decade of working with
Media, Telecom, IT FMCG and
Financial service industries
across the nation:
 this strong team has developed
control over execution of
communication elements in 18
states of India and Nepal.
 shorter timelines for execution.
 full accountability, reporting
and analytics.
# we have added Nepal & North East in
October ’09.
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39. This presentation and its contents are the sole property of Augustus Communications Pvt Ltd and may not be replicated in any form without the
written consent of Augustus Communications Pvt Ltd.
we deliver because:
 our team is passionate, focused and disciplined
 we have shorter lists of priority
 we posses a sense of urgency; and
 therefore we are empowered to deliver.
request: make us understand your requirement and your strategy and we will make
your communication “moments of truth” every time so it touches the customers.
M : +91-9899117435 / +91- 9818123111
Fax : +91-11-40578219
Web : www.augustuscommunications.com
Facebook : http://www.facebook.com/media/albums/?id=100000678751227
Email : atul@augustuscommunications.com, augustuscommunications@gmail.com
Add : F-633,IInd Floor, 3rd avenue, Behind IGNOU Palam Ext., Sector 7, Dwarka, New Delhi 75.

40. Trivia: Augustus (Latin: IMPERATOR·CAESAR·DIVI·FILIVS·AVGVSTVS. Augustus came to be the first
emperor of the Roman Empire.
Augustus was declared a god by the Senate, to be worshipped by the Romans. Such was his influence that his
names Augustus and Caesar were adopted by every subsequent emperor, and the month was officially
renamed August in his honor.
Where August signifies grand, majestic, always increasing.
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written consent of Augustus Communications Pvt Ltd.