An audience survey conducted by Joe Morton asked respondents their age, gender, status, occupation, most watched TV channel, preferred channel for documentaries, preferred time of day to watch TV, how often they watch TV, expected time to see a documentary, preference for male or female voiceover, how often they eat chocolate, favorite chocolate bar, when they mainly eat chocolate, chocolate types they don't like, and preference for supermarket or homemade chocolate. The results showed most respondents were between 13-18 years old.