This document profiles a target audience of 15-30 year olds in the UK, USA and Europe who are technology oriented and spend lots of time socializing with friends. They are students currently in school, college or university who like current music, social networking and YouTube but dislike working or being productive. Their demographic is C1, C2 and D social economic groups who live in urban areas and have psychographic profiles of Explorer, Succeeder, Mainstreamer or Aspirer.

1. Male Female
Gender
Audience
Profile
Age
Social
economic
grouping
Demographics
Psychographic
Grouping
Likes & Dislikes
15 – 30 years
old
Technology
orientated
Spends lots of
time with
their friends
Don’t like
working/
being
productive
Junk
food
C1, C2 and D
Socializing
Current music
They live in
urban areas
The UK, USA
and Europe
Explorer,
Succeeder,
mainstreamer
and aspirer.
Students in school,
college or
University
Youtube
Social
Networking