The document discusses the terms "audience" and "institution" and how they relate to mass media. It prompts the reader to consider how an institution's decisions can impact its audience. It also provides questions about audience demographics and what a production company might consider when defining its target audience. The reader is asked to define "institution" and media institutions are described as bodies that create media texts and are influenced by factors like money, ownership, and target audiences. An example of a British film is provided to analyze in relation to these concepts.

1. Audience and Institution
25% AS Media
50% of your AS Exam
-Understand the term ‘audience’ and the
term ‘institution’.
-Consider how decisions that an
institution makes has an impact on
audience
-Begin analysing a case study in relation
to audience and institution

2. Why is audience important to the mass media?
What is a mass/niche audience?
What is audience demographics?
What might a production company take into
consideration when defining their target
audience?

3. Your definition of ‘institution’ ……
Media definition …
- Body responsible for making a media ‘text’.
- Influenced by … money, ownership (and degree
of control this involves), motivations, target
audience.
- Eg …

4. British Film … Hot Fuzz
• Cast
• Location
• Stereotypes
• Directors
• Humour
• Camera work and editing
• Iconography/signification