1. The document discusses the history and revenue of the ATP and WTA tours. It notes that while the WTA used to generate similar revenue to the ATP, the ATP now generates $37.4 million more annually than the WTA. 2. This is attributed to the ATP having more consistent "big four" players over the past decade that attract more fans. The WTA struggles to find large sponsors like those that support the ATP. 3. The document examines this issue from the perspective of stakeholders in professional tennis and links it to concepts in sport administration like branding and promoting gender equality.

1. Adam Movrin
SPAD 1017
February 1st, 2016
ATP Outstrips WTA in Revenue Growth

2. Introduction/Agenda
• Brief history and overview of the ATP and WTA
• Key topics of the article (stakeholder’s)
• Links to SPAD
• Reasons for selecting article
• Discussion

3. History (ATP)
• Founded in 1972
• Hosts the most prestigious men’s tennis tournaments in the world
• 2253 registered professional player’s on the ATP
• 2014 marked the first time total prize money for all tournaments would
surpass $100 million U.S
• Key sponsors include (Emirates, Fed Ex, Peugeot, Infosys, LeSports)
• Top 5 players include (Novak Djokovic, Andy Murray, Roger Federer,
Stan Wawrinka and Rafael Nadal)

4. History (WTA)
• Founded in 1973
• Hosts the most prestigious women’s tennis tournaments in the world
• Over 2500 registered professional player’s on the WTA
• 129 million in prize money for the 2016 season
• Key sponsors include (Dubai Duty Free, SAP, USANA and Peak
Sports
• Top 5 player’s include (Serena Williams, Simona Halep, Garbine
Muguruza, Agnieszka Radwanska and Maria Sharapova)

5. Key Points (Stakeholder’s)
• The ATP and WTA governing bodies
• Media
• Sponsors
• The “big four” in men’s tennis

6. Key Points- ATP OutstripsWTA in revenue growth
• Seven years ago the ATP revenue was a slim 4 percent (or 2.6 million) higher than the revenue the
WTA tour was generating
• As of 2014 the ATP had produced 37.4 million more than the WTA
• Men’s tennis is generally more attractive to fans, the consistency of the ‘’big four’’ over the past
decade has really exemplified what women’s tennis is missing at the moment
• WTA is keen on finding large name sponsors like the ATP has

7. Links to SPAD
• Branding
• Women in sports (Equality) - women’s tennis is at a disadvantage in the
marketplace
• Sponsors

8. Reasons for article selection
• A general appreciation for the game of tennis
• Promotes being a respected brand on and off the court
• The WTA is the benchmark for women’s professional sports, it
had previously been equally successful in generating revenue as
male’s

9. Conclusion
• The WTA has seen a drop in revenue compared to the ATP
• WTA governing bodies find it extremely difficult to convince
potential sponsors that the brand of tennis they are offering is to
par with the ATP
• Women’s tennis in general is being overlooked

10. Discussion
• What are some ways in which the WTA can help promote themselves
to elite sponsors?
• Do you think the men’s tour governs more attention than they should
over the women’s tour?