Athabasca University Personal Branding Webinar
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This is the slides from our webinar. Social Media and your personal brand - An AU MBA career webinar You will learn: • How to move from a selling mindset to a marketing mindset • The myths and truths of a personal brand • How to utilize LinkedIn, twitter, and blogging to build your online brand • What recruiters, HR professionals and hiring managers search for • How to use social media to have the hidden market FIND you! • How to utilize social media to build your internal brand (And why that matters more than ever)
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Athabasca University Personal Branding Webinar
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Editor's Notes
- Why do you do what you do? Because I am good at it…Author El Doctoro- Executive MBA Council (2007), "37 percent of students in the survey expected a promotion, and 43 percent of students received a promotion while enrolled in the program” Middelessence There has been some new research published recently in The Harvard Business Review about the "mid-professional" . Mid-professionals � otherwise known as professionals between the ages of 35 and 54 - make up more than one half of the workforce. One in four members of this group are in managerial or supervisory roles. Harris Interactive polled 7,700 mid-professionals 30% put in more than 50 hours a week 43% are passionate about their jobs 33% feel energized by their work 36% feel they are at a plateau 40% report feelings of burnou A 2005 conference board survey showed the largest decline in job satisfaction over the past 10 years occurred in workers between the ages of 35 and 44, followed closely by those in the 45 to 54 age group. There is a new term associated with this - Middlescence - also known as career restlessness.The key issue discovered in this research was that the problem is largely invisible. Employers view these employees as good corporate citizens and don't really see the issue. It is a unique phase, as both personally and professionally you have a lot more at stake. It is most likely the most complex phase of your work and life Career bottleneck : there are currently more baby boomers competing for limited leadership opportunities, while companies are moving toward a flat organizational structure; 2. Work life tension : balancing children, income and a professional life is very challenging; 3. Lengthening horizon : mid career professionals are spending more and saving less, causing the average age of retirement to increase; 4. Skills obsolescence : professionals are having to adjust to new ways of working and adapt to the changing economy; 5. Disillusionment with employer : many employees are experiencing issues related to integrity and downsizing; 6. Burnout : after a number of years, people are stretched thin due to stress and long hours; and 7. Career Disappointment : due in part to not meeting your own expectations of where you thought you would be at this time in your life.
- Fundamental shifts- technology ie cellular 26 years 1trillion dollar industry ..web 10 years online music Story of media executive…sherry
- Globalization is good for all of us..not just some of us. GDP grows on average 1% faster Automotive client story 3 different clients now working on overseas project … Trillion dollar industy
- That 痴 why 42 percent of 100 human resources professionals recently surveyed by the International Executive Services (IES) practice of KPMG said they were reviewing those programs with an eye toward cost reductions. Non american ceo’s urope also has a higher percentage of CEOs in the 45 years and below bracket ( 14% to the US' 8%) as ... 34% of European CEOs who are 45 years or younger are MBA grads , ... Says Prof Hamori: 典 h ose who embark on fewer ( overseas ) assignments that last for a ... Grooming transcultural leaders
- Relationship equity…90% of opportunity will come from grape vine…discuss sabrina’s story today VP Marketin
- John stanton running room 500k >
- Personal brands - Who usues linked in ..how do you use it…why use it
- Paul Maritin…removal of retirment age..my Dad 69th birthday
- Brodie fenlon and his brother..
- Lots and lots and lots of choices…paradox of choice Narrowing of options- 1.Figure out your goal or goals. : "What do I want?” . 2.Evaluate the importance of each goal. Daniel Kahneman and Amos Tversky have researched how people make decisions and found a variety of rules of thumb that often lead us astray. Most people give substantial weight to anecdotal evidence , perhaps so much so that it cancels out expert evidence . The researchers called it the availability heuristic describing how we assume that the more available some piece of information is to memory, the more frequently we must have encountered it in the past. Salience will influence the weight we give any particular piece of information . 3.Array the options. Kahneman and Tversky found that personal "psychological accounts" will produce the effect of framing the choice and determining what options are considered as subjects to factor. For example, an evening at a concert could be just one entry in a much larger account, of say a "meeting a potential mate" account. Or it could be part of a more general account such as "ways to spend a Friday night". Just how much an evening at a concert is worth will depend on which account it is a part of. 4.Evaluate how likely each of the options is to meet your goals. People often talk about how "creative accountants can make a corporate balance sheet look as good or bad as they want it to look." In many ways Schwartz views most people as creative accountants when it comes to keeping their own psychological balance sheet. 5.Pick the winning option. Schwartz argues that options are already attached to choices being considered. When the options are not already attached, they are not part of the endowment and choosing them is perceived as a gain. Economist Richard Thaler provides a helpful term sunk costs . 6.Modify goals. Schwartz points out that later one uses the consequences of their choice to modify their goals, the importance assigned to them, and the way future possibilities are evaluated.
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- 20% work to strengths..
- Personal brands - Who usues linked in ..how do you use it…why use it