Asthma causes airways to become inflamed and narrow, making breathing difficult and leading to symptoms. Martyn's youngest daughter suffered severely from asthma, with trips to the hospital and weeks spent in bed unable to move or breathe. On the recommendation of a friend, Martyn's wife called Asthma UK and spoke to a nurse, who provided advice that improved their daughter's condition when taken to the doctor. Martyn feels companies funding Asthma UK would help those suffering from asthma by providing advice and saving lives.