The document provides an analysis of the top 20 automotive Facebook pages in South Africa, highlighting their net new likes and engagement scores for the last month. Land Rover South Africa topped the list with a significant increase in likes, while Jaguar South Africa made notable rank improvements. The report also notes key shifts, including the removal of the Range Rover South Africa page from the list.

1. TOP 20 AUTO PAGES ON FACEBOOK- SOUTH AFRICA : ANALYTICS
Top Likes Gainers Engagement Analytics
Auto Pages on Facebook- South Africa Auto Pages on Facebook- South Africa Auto Pages on Facebook- South
with the highest net addition of Likes over with the highest Engagement Score for Africa with the lowest Engagement
the last month: the last month: Score for the last month:
1. Land Rover South Africa – 37,704 Net New Likes 1. Jaguar South Africa – 21.52% 1. Xenon – 0.17%
2. MINI South Africa – 17,240 Net New Likes 2. Land Rover South Africa – 14.93% 2. Audi South Africa – 1.96%
3. Jaguar South Africa- 15,202 Net New Likes 3. Peugeot South Africa – 14.89% 3. Chevrolet South Africa – 2.02%
4. Toyota SA – 6,582 Net New Likes 4. Chrysler South Africa – 13.69% 4. Hyundai SA – 2.26%
5. Peugeot South Africa – 5,873 Net New Likes 5. Toyota SA – 11.80% 5. Opel South Africa – 2.30%
Key Shifts
Key shifts in the Top 20 Ranks vis-à-vis last month:
1. Land Rover South Africa moved up from Rank 9 to the 1st 4. Peugeot South Africa and Toyota SA are the new
Rank. additions this month.
2. Jaguar South Africa jumped up from Rank 15 to Rank 10. 5. Europcar moved out of the top 20 list.
3. Range Rover South Africa page was shut down.
3 Compiled by ASTERII ANALYTICS www.asterii.com

2. TOP 20 AUTO PAGES ON FACEBOOK- SOUTH AFRICA
Engagement
Rank Page Name Likes Talking about
Score
1 Land Rover South Africa 65,189 6,703 14.93% List of Top 20 Facebook
pages of Automobile.
2 MINI South Africa 56,336 7,094 10.47%
Ranks based on total
number of likes of the
3 Xenon 55,682 93 0.17% pages.
4 Audi South Africa 51,778 664 1.96% ‘Talking about’ scores
are the average for latest
5 Chevrolet South Africa 41,113 788 2.02% week.
6 Volkswagen South Africa 40,410 2,041 5.11% Engagement score
averaged for the month.
7 Jeep South Africa 39,926 4,348 8.26%
Upward shift in rank
8 KIA Motors South Africa 35,193 934 3.67% from last month
9 BMW South Africa 34,675 901 2.74% Downward shift in
rank from last month
10 Jaguar South Africa 30,766 7,302 21.52%
As on September 30, 2012
1 Compiled by ASTERII ANALYTICS www.asterii.com

3. TOP 20 AUTO PAGES ON FACEBOOK- SOUTH AFRICA
Engagement
Rank Page Name Likes Talking about
Score
11 Toyota SA 26,654 4,021 11.80%
12 Hyundai SA 25,131 607 2.26%
13 Dodge South Africa 20,111 2,892 9.17%
14 Opel South Africa 19,557 269 2.30%
15 Isuzu South Africa 16,704 316 2.95%
16 Mercedes-Benz South Africa 14,366 1,617 8.15%
17 Lexus South Africa 10,987 269 3.07%
18 Peugeot South Africa 10,722 4,054 14.89%
19 Volvo Car South Africa 9,783 214 2.90%
20 Chrysler South Africa 9,626 853 13.69%
As on September 30, 2012
2 Compiled by ASTERII ANALYTICS www.asterii.com