The document provides analytics on the top 20 automobile Facebook pages in South Africa for the month. It lists the pages ranked by number of likes gained in the past month, engagement score for the month, and lowest engagement score. Jaguar South Africa saw the highest likes gain and engagement score, while Europcar had the lowest engagement. There were some shifts in the monthly ranks compared to the previous month due to a page shutdown and merger.

1. TOP 20 AUTO PAGES ON FACEBOOK- SOUTH AFRICA : ANALYTICS
Top Likes Gainers Engagement Analytics
Auto Pages on Facebook- South Africa Auto Pages on Facebook- South Africa Auto Pages on Facebook- South
with the highest net addition of Likes over with the highest Engagement Score for Africa with the lowest Engagement
the last month: the last month: Score for the last month:
1. Jaguar South Africa– 17,314 Net New Likes 1. Jaguar South Africa – 18.41% 1. Europcar– 0.79%
2. MINI South Africa – 17,240 Net New Likes 2. Peugeot South Africa – 13.03% 2. Opel South Africa– 1.59%
3. Land Rover South Africa– 12,552 Net New Likes 3. Dodge South Africa– 11.17% 3. Volvo Car South Africa– 1.73%
4. Toyota SA – 5,110 Net New Likes 4. Land Rover South Africa– 10.82% 4. Hyundai SA – 1.75%
5. BMW South Africa– 3,105 Net New Likes 5. Toyota SA – 10.14% 5. Isuzu South Africa– 1.81%
Key Shifts
Key shifts in the Top 20 Ranks vis-à-vis last month:
1. Xenon Facebook page was shut down 4. Nissan Juke- South Africa page was merged into Nissan
2. Jaguar South Africa jumped up from Rank 10 to Juke Official page for Europe
Rank 4. 5. Shifts in ranks for most of the pages happened because
3. Europcar entered in the list again. Xenon page was removed from the list.
1 Compiled by ASTERII ANALYTICS www.asterii.com

2. TOP 20 AUTO PAGES ON FACEBOOK- SOUTH AFRICA
Engagement
Rank Page Name Likes Talking about
Score
1 Land Rover South Africa 77,741 8,413 10.82% List of Top 20 Facebook
pages of Automobile.
2 MINI South Africa 70,577 6,080 8.61%
Ranks based on total
number of likes of the
3 Audi South Africa 52,930 1,527 2.89% pages.
4 Jaguar South Africa 48,080 8,854 18.41% ‘Talking about’ scores
are the average for latest
5 Jeep South Africa 42,563 4,160 9.77% week.
6 Volkswagen South Africa 41,705 1,876 4.50% Engagement score
averaged for the month.
7 Chevrolet South Africa 41,241 824 2.00%
Upward shift in rank
8 BMW South Africa 37,780 1,252 3.31% from last month
9 KIA Motors South Africa 37,039 1,019 2.75% Downward shift in
rank from last month
10 Toyota SA 31,764 3,220 10.14%
As on October 30, 2012
2 Compiled by ASTERII ANALYTICS www.asterii.com

3. TOP 20 AUTO PAGES ON FACEBOOK- SOUTH AFRICA
Engagement
Rank Page Name Likes Talking about
Score
11 Hyundai SA 25,239 441 1.75%
12 Dodge South Africa 21,964 2,454 11.17%
13 Opel South Africa 19,625 312 1.59%
14 Isuzu South Africa 16,796 304 1.81%
15 Mercedes-Benz South Africa 15,419 1,179 7.65%
16 Peugeot South Africa 13,651 1,779 13.03%
17 Lexus South Africa 11,056 348 3.15%
18 Chrysler South Africa 11,051 969 8.77%
19 Volvo Car South Africa 9,936 172 1.73%
20 Europcar 8,457 67 0.79%
As on October 30, 2012
3 Compiled by ASTERII ANALYTICS www.asterii.com