The document discusses Yu Huang Digital Design's process for creating a logo for a new organizational name called "Aperation". It describes brainstorming words from existing organizations, combining words to create the new name, developing initial logo concepts, and refining the logo design. The final sections show examples of applying the completed logo to a t-shirt design with both the front featuring the logo and the back including a manipulated image related to the organization's purpose.

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Yu Huang Digital Design

2. Part 1
Yu Huang Digital Design

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Rectangle Tool

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Fill Color and Stroke Color

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Selection Tool

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Direct Selection Tool

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Eraser Tool

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Line Tool

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Text Tool and Text on a Path

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Blob Brush Tool

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Image Trace Tool

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Curvature Tool

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Effects

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Text on a Path

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Effects 1

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Effects 2

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Effects 3

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Effects 4

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Effects 5

20. Part 2
Yu Huang Digital Design

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Words to Create Organizational Name
ASPI (Asia Society Policy Institute)
APEC (Asia-Pacific Economic Cooperation)
Asia Foundation
Asian
Economic
Cooperation

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Created Organizational Name
ASPI + Cooperation =
Aperation
Easy to pronounce; Emphasizes the core
value of the relationship between Asian
Americans and Americans.

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Reference Images

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Logo, Version 1

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Logo, Version 2

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Logo, Version 3

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Final Logo

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Final Logo with Colour

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Logo with Typography

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Front of T-shirt with Logo / Logotype

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Back of T-shirt with Manipulated Image

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Extra 1

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Extra 2