The document discusses models for control in online retail environments, with options for buyer-controlled, seller-controlled, and third party-controlled models. It also discusses an online retailer's competitors and strategies to maintain leadership in the space. Key metrics are presented on the company's online visibility and consumer interactions. Different approaches are analyzed for how competitors segment customers and position themselves in terms of values.

1. NADIA ANSARI & EGUNFEMI HWESUHUNU
BLURRING THE LINES BETWEEN SELLERS, BUYERS AND THIRD PARTIES

2. M O D E L S T O C O N S I D E R
BUYER-
CONTROLLED
SELLER
COONTROLLED
THIRD PARTY
CONTROLLED
SUPPLIERS
CUSTOMERS
PERCEIVED
EASE OF USE
PERCEIVED
USEFULNESS
A C C E P T A N C E
COMPANYCOMPETITIOR
S
COMPLEMENTORS

3. A B O U T T H E C O M PA N Y
S E L L E R
+
T H I R D
P A R T Y

4. ANY TIME, ANY PLACE…
#1 ONLINE
RETAIL VISIT
ON HITWISE
REPORT
95%
VIEWERS
INTEREACTED

5. T H E C O M P E T I T I O N
LAUNCHED IN 2006, MANCHESTER-
BASED ONLINE RETAILER.
AWARDED BEST ONLINE RETAILER
2014
eTAILERS WITH SIMILAR PRICING SEGMENT
“ENCOMPASSING AND CELEBRATING ALL
THAT IT MEANS TO BE A GIRL IN A
DIGITALLY IMMERSED WORLD TODAY”

6. THE COMPETITION
A S P I R A T I O N A L e T A I L E R
Aspirational/
Inspirational
for B & C

7. C L I C K S A N D B R I C K S
T H E C O M P E T I T I O N
S i m i l a r :
P r o d u c t
P r i c e
Influence

8. e TA I L E R W I T H S I M I L A R VA LU E S T R AT EGY

9. B U Y E R
+ SELLER
+ T H I R D
P A R T Y
CONSUMERS
=
PRODUCERS

10. B R O W S E & S H O P T H E L AT E S T FA S H I O N F E AT U R E S
S T R E E T S T Y L E H O T P I E C E S S T Y L E C R U S H
78,000
UNIQUE
ENTRIES IN
2012
INTERACTION
COMMUNITY

11. THANK YOU FOR LISTENING