3. asia
TM
media
Where can I get
a cheap ticket?
Your Preferred Narrowcasting Network
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TransNet Delivers
DIGITAL OUT-OF-HOME ADVERTISING
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How can I best invest Asia Media’s TransNet is the market leader in transit vehicle signage and one of the largest digital
my savings? out-of-home signage network system in Malaysia.
A CAPTIVE AUDIENCE
Due to media clutter and fragmentation, there are fewer audiences that are considered truly
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captive. TransNet is a unique medium that offers compelling programmes to a truly captive
audience -- no channel switching, no DVR’s -- maximum impact for your message.
REACH THE UNREACHABLE
Reach a young and vibrant group of audience - 60% of targeted audience are aged 16-34.
HIGH EXPOSURE
Our viewers are exposed to TransNet twice a day, for an average time of 30 minutes per journey.
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Where can I get the The daily total of 1 hour is the highest exposure rate for all out-of-home digital signage network. In
best shopping bargain? addition viewers are typically exposed a minimum of 5 days a week.
AUDITED AUDIENCE MEASUREMENT
Our audience data is accurate and verifiable. Precise data, via the fareboxes (detailing the total
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number of commuters on the buses who are thus exposed to TransNet ), is provided by RapidKL and
TNS Research DEC 2006.

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TransNet
Advertising Opportunities
1. VIDEO ADVERTISING
Full Motion, Broadcast Quality Audio and Video (AV).
Instantly generate top-of-mind awareness.
Very high recall rates.
No need for new creation; use your existing TV commercial - : 30’s
2. PROGRAM SPONSORSHIP
Associate your brand with captivating programmes.

5. asia
TM
media
Your Preferred Narrowcasting Network
Moving Entertainment
LOCAL CONTENT -
Programmes from top local stations.
SPORTS CONTENT-
National sports and highlights.
HEALTH CONTENT -
Current and relevant health topics.
ENTERTAINMENT -
The latest from the world of entertainment.
DOCUMENTARY -
National Geographic, Discovery Channel etc.
Our Programming
is Always Fresh
and Compelling ! U General viewing for all ages

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TransNet
Media Advertising
ADVERTISING PLAYBACK MODE
30 minute cycle basis.
2 cycles per hour.
18 operation hours (6:00 ~ 24:00) 30 60
0 30
min
60
min
36 rotation per day. min min
Message appear 2 times per hour
CONTENT SECTION MODE
30
Sample of Mix - Programming for one week. AVERAGE JOURNEY
4 time bands per day.
Time Day 01 Day 02 Day 03 Day 04 Day 05 Day 06 Day 07
0600-1000
Minutes
Humour Humour Humour Humour Humour Humour Humour
(4 Hours) 01 02 03 04 05 06 07
1000-1400 Local & Local & Local & Local & Local & Local & Local &
(4 Hours) Entertainment Entertainment Entertainment Entertainment Entertainment Entertainment Entertainment
01 02 03 04 05 06 07
1400-1800 Sport Sport Sport Sport Sport Sport Sport
(4 Hours) 01 02 03 04 05 06 07
1800-2400 Documentary Documentary Documentary Documentary Documentary Documentary Documentary
(6 Hours) 01 02 03 04 05 06 07

7. asia
TM
media
Your Preferred Narrowcasting Network
Audio & Visual
HOW IT WORKS
HOW IT WORKS
2 units of 19’’ glare-free LCD screens on each coach.
Optimised screen and seat configuration enables viewing for commuters
from all angles.
System includes high-quality speakers throughout the vehicle.
Advertising and programming are transmitted automatically to the vehicle
via the Internet using a wireless network.
Optimised Screen and High Quality Speaker
LCD2
LCD1
19’’ LCD screens installed on each bus Surround speakers that covers
for the audience. a wider range of angle for the audience.

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TransNet
Upload Technology
Flexible Update
Advertising and programming is transmitted automatically to the vehicle via the internet by
using wireless network.
Optional method: Direct to the point (DTTP).
Update scheduled by weekly basis.
OR
Edit & Scheduling
at central

9. asia
TM
media
Your Preferred Narrowcasting Network
Facts & Figures
acts
July 2007 Facts:
Average tickets sold daily : 200,029 (RapidKL official data)
Tickets are sold as daily travel passes.
Majority of commuters travel to and from their destinations.
Assumptions:
Unique commuters per month - 200,029 x 30 days = 6,000,000
Minimum number of commuters - 200,029 x 30days x 2 rides per day =12,000,000+
Limitations
Excluding monthly travel card holders
Excluding multiple ticket purchase on same people
Excluding multiple rides by same person
1,600 No of tickets sold - RAPIDKL Bus
‘07
1,400 Latest 3 months figure
1,200 (All services) Jun 07 Jul 07 Aug (1-12)
Pax 5,146,393 5,892,213 2,407,868
‘06 Daily Avg 171,546 190,071 200,656
1,000
800 Week 6-12 Aug 07:
Total pax = 1,400,201; Avg daily = 200,029
600
400
200
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source from Rapid KL, Sept 2007.

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TransNet
Bus Reach
1.24 Million
18% OF KLANG VALLEY’S POPULATION TRAVELS ON THE RAPIDKL BUS SYSTEM
*Source From TNS Dec 2006
Rawang
Selayang
Gombak
Kuala
Lumpur Ampang
Petaling
Jaya
Shah
Alam Subang
Klang Jaya
Serdang Kajang
KLANG VALLEY Puchong
When Kuala Lumpur combined with the Putrajaya
neighbouring suburban areas in the Klang
Valley region, notably Petaling Jaya, Shah
Alam, Subang Jaya, Ampang, Selayang,
Putrajaya and Cyberjaya has an estimated Kuala Lumpur
International
total of 6.9 million residents. Airport
Sepang

11. asia
TM
media
Your Preferred Narrowcasting Network
Rider’s Profile
RACE GENDER
Malays are the major riders of RapidKL, consist of 55% RapidKL reaches more females, consist of 59%
Indian/Foreign
19 %
Malay Male Female
55 % 41 % 59 %
Chinese
26 %
AGE
51% of RapidKL’s rider are between 16-24 years old.
35 - 44 years old
14 %
Above 45 years old
16 %
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16 - 24 years old
25 - 34 years old 51 %
19 %
Source From: TNS Research Dec 2006

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TransNet
Rider’s Profile
HOUSEHOLD INCOME MARITAL STATUS
66% of RapidKl’s riders have a household Most of the RapidKL riders are single,
income of below RM 3,000. consist of 64%
Above RM 5000 RM1500 - RM 3000
8% 41 %
Single
64 %
RM 3000- RM 5000
26 % Others
Less Than Rm1500 4%
25 %
PSYCHOGRAPHIC
56% of RapidKL’s rider are young guns (Defined by TNS). Married With
Others: Captive(4%), Melayu kini(7%), City Family(14%), Children
Established Professionals(8%), Smart Young Professionals(5%), 32 %
Local Enterpreneurs (6%)
Young Gun
56 % Others
44 %
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Source From: TNS Research Dec 2006

13. asia
TM
media
Your Preferred Narrowcasting Network
Network Coverage
RapidKL is the largest bus operator in the Klang Valley, Malaysia.
It operates 177 bus routes comprising three express, 15 city shuttle, 19 trunk route and 140 local
shuttle services.
Based on "Hub and Spoke" concept, services available in city shuttles (BANDAR), trunk routes
(UTAMA) and local shuttles (TEMPATAN).
i) City shuttles operate within Kuala Lumpur's central business district, linking five city bus
hubs. (Area 1)
ii) Trunk route buses run from these hubs to suburban or regional hubs with stops at all
regulated bus stops along the way. (Area 2 to Area 6)
iii) Local shuttles operate from suburban or regional hubs into residential areas.
(Area 2 to Area 6)
AREA 6 AREA 2
AREA 5
AREA 1 Area 1 - Kuala Lumpur City Centre.
City Centre
AREA 3 Area 2 - Kepong Selayang, Batu Caves, Gombak, Sentul.
Area 3 - Wangsa Maju, Hulu Klang, Keramat, Ampang, Pandan.
AREA 4
Area 4 - Cheras, Hulu Langat, Kajang, Putrajaya, Serdang.
Area 5 - Klang, Shah Alam Selatan, Subang Jaya, Jln Klang Lama, Puchong.
Area 6 - Shah Alam Utara, Subang, Damansara, PJ Utara, Bangsar.

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TransNet
Rate Card
AIR-TIME SALES
Sample of Mix - Programming for one week.
INVESTMENT TYPE TIME BAND PACKAGE
SPOT DURATION 10 seconds 15 seconds 30 seconds
TIME BAND MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN
6am-10am A 4 hours / 8 cycles 4 hours / 8 cycles 4 hours / 8 cycles
10am-2pm B 4 hours / 8 cycles 4 hours / 8 cycles 4 hours / 8 cycles
2pm-6pm C 4 hours / 8 cycles 4 hours / 8 cycles 4 hours / 8 cycles
6pm-12am D 6 hours / 12 cycles 6 hours / 12 cycles 6 hours / 12 cycles
* Please refer to latest rate card for pricing details.
Description:
▪ Purchase by time band.
▪ Each time band is for 7 consecutive days.
PROGRAMME SPONSORSHIP
PROGRAMME SPONSORSHIP
Refer to quarterly programme list.
Tailor-made programmes are available to suit the advertiser’s products & services.

15. asia
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media
Your Preferred Narrowcasting Network
Questions & Answers
Commercial Section
Q: What is the daily ticket sales for RapidKL buses?
A: According to the latest data gathered on the 2nd week of August 2007,
daily tickets sales are 200,029 tickets.
Q: What is the predominant use of bus rides?
A: Daily ticket passes are predominantly used for travelling to and from work
destinations.
Q: What is the monthly ridership?
A: About 12,000,000 rides per month assuming 2 rides per day.
Q: What is the unique rider per month?
A: Based on TNS research report Dec 2006, about 1,240,000 unique riders.
Q: Is the ridership trend growing over time?
A: According to ticket sales data, ticket sales grew from approximately 2,400,000 per month
(January 2006) to 3,400,000 per month (December 2006); and subsequently to 6,000,000
per month in August 2007. This represents a growth of more than 250% over the past 2
years.
Q: Is there any research done on the demographic profiles?
A: Taylor Nelson Sofres of Malaysia (December 2006)
Q: What is the majority type of the riders?
A: Youth, multi-racial, the “Hotlink crowd”- Cost conscious but aspirational lifestyle, music,
movies, mobility" (Malay, Females, Young Gun, Household).
Q: What is the major income group of all riders?
A: According to TNS research, majority of the riders have an income bracket of RM1,000 to
RM3,500 per month.

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TransNet
Questions & Answers
Technical Section
Q: What is the length of clip per advertisement slot ?
A: 30 seconds.
Q: What is the duration of each cycle ?
A: 30 minutes per cycle, consisting of 60 slots.
Q: What is the total available slots per cycle ?
A: 60 slots of 30 seconds each cycle = 30 minutes
Q: What is the ratio of content & advertisment ?
A: 50:50 (15 minutes of content & 15 minutes of advertisment)
Q: How many cycles per hour ?
A: 30 minutes clip x 2 = 2 cycles per hour
Q: How many time band per day ?
A: 4 time band (6am - 10am; 10am - 2pm; 2pm - 6pm; 6pm - 12am)
Q: How many cycles per time band ?
A: Time band 6am - 10am; 10am - 2pm; 2pm - 6pm each = 4 hours or 8 cycles
Time band 6am - 12am = 6 hours of 12 cycles
Q: How many cycles per day ?
A: 2 cycles per hour x 18 operating hours = 36 cycles per day
Q: What is the total number of buses available ?
A: 994 Buses (as at Sept 2007)

17. asia
TM
media
Your Preferred Narrowcasting Network
Questions & Answers
Questions & Answers
Marketing Section
Q: What can Asia Media do for me ?
A: We offer the best package for Airtime, Programme Sponsorship and
Customised Marketing.
Q: What Airtime slots are available?
A: Airtime slots available in multiples of 15 and 30 seconds.
Q: What is program sponsorship ?
A: Sponsoring relevant programmes for your product and or services. Programmes can be in
any length up to a maximum 5 minutes.
Q: What is customized marketing?
A: Digital Media marketing campaign can be tailored to your needs and
objectives. Please call us for discussion.

19. a sia
TM
media
Your Preferred Narrowcasting Network
ASIA MEDIA SDN. BHD. (728838-H)
Head Office
No. 35, First Floor, Jalan Bandar 16, Pusat Bandar Puchong, 47100 Puchong, Selangor Darul Ehsan, Malaysia.
Tel : 603 - 5882 7788 Fax : 603 - 5882 6622
Advertising Agent’s Stamp
Southern Office
No. 30A, Jalan Sagu 8, Taman Daya, 81100 Johor Bahru, Malaysia
Nothern Office
No. 8, 1st Floor, Tingkat Kikik 7, Taman Inderawasih, 13600 Perai, Malaysia.
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TransNet
For More Information, please visit www.asiamedia.net.my or email info@asiamedia.net.my