Art Basel Social Media Buzz Report 2011
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The document summarizes social media buzz about Art Basel 2011. Twitter saw the most discussion with over 2,000 tweets in the past 15 days, while blogs were more active during the art fair. The US generated the most discussion, followed by Germany, Switzerland, Italy, and France. Sentiment on Twitter was mostly neutral with positive mentions of Art Basel's impact on Switzerland and Basel.
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Art Basel Social Media Buzz Report 2011
- 1. Social Media Buzz Report Art Basel 2011 Biel, June 2011, Dominic Stöcklin (@dstoecklin) Picture: Courtesy of Art Basel (http://www.artbasel.com)
- 2. Summary Art Basel / Twitter is the main driver with estimated 2’369 tweets in the past 15 days / A lot of mentions on Twitter and traditional news sites at the beginning of the art fair; blogs were more dominant during the art fair / The United States are the most active country, followed by Germany, Switzerland, Italy and France / Rather positive sentiment / Less and more US dominated mentions about Art Basel Miami Beach © 2011, Goldbach Interactive 2
- 3. Popularity © 2011, Goldbach Interactive 3
- 4. Mentions 2‘369 tweets 1‘538 news mentions 1‘287 blog mentions 55 forums postings within 15 days (08.-22. of June 2011) 38‘546 tweets 15‘541 blog mentions 11‘808 news mentions 1‘036 forums postings within a year © 2011, Goldbach Interactive 4
- 5. Demographics Art Basel © 2011, Goldbach Interactive 5
- 6. Blog Buzz: Blogosphere talked about galleries, contemporaries; positive impact on Switzerland & Basel © 2011, Goldbach Interactive 6
- 7. Twitter Buzz: Peak at the beginning of the art fair with a lot of shared short links around Art 42 Basel © 2011, Goldbach Interactive 7
- 8. Twitter reach: 6 million impressions and a lot of medium authorative twitter user were involved (39%) © 2011, Goldbach Interactive 8
- 9. Twitter sentiment: Neutral sentiment with only 2 negative tweets © 2011, Goldbach Interactive 9
- 10. Influencer on Twitter Most authorative Most mentions © 2011, Goldbach Interactive 10
- 11. News Buzzgraph: Beyler and Picasso are most mentioned topics on traditional news sites © 2011, Goldbach Interactive 11
- 12. Influencing news sites & key conversations © 2011, Goldbach Interactive 12
- 13. Overview Art Basel Miami Beach © 2011, Goldbach Interactive 13
- 14. GOLDBACH INTERACTIVE (Schweiz) AG Dominic Stöcklin Mattenstrasse 90, 2503 Biel/Bienne Consultant Social Media Seestrasse 39, 8700 Küsnacht Responsible for Social Media Monitoring www.goldbachinteractive.com +41 32 266 01 73 dominic.stoecklin@goldbachinteractive.ch twitter.com/dstoecklin GOLDBACH MOBILE (Schweiz) AG Mantelgasse 10, 8008 Zürich www.goldbachmobile.com Merci.