SlideShare a Scribd company logo
Zach Long
Are you Paying
  Attention ?
Power to the People Yoga Studio
                      Empty Space in entry way to studio feels
                      cold. No comfortable place to sit and
                      talk before class. Wasted business
                      and retail space.


                         Hidden Opportunity
           Add a colorful sofa and hang out area
  for people to talk = Creating a place of connection and
community for your customers so they make new yoga friends
Power to the People Yoga Studio




                             Hidden Opportunity
    Juice Bar in the entry area could be a complimentary
 business that drives new customer visits and foot traffic.
  Healthy nature of Yoga and Juice Bar helps make the place
fun to hang out and build a communal customer meeting place.
Maui Artists, Artisans and Jewelers
                          Local Maui Art Gallery looks fairly
                          reserved on the outside and is easy to
                          dismiss on first glance from far away.

                          Insights and Observations

Sumo wrestler painted on a surf
Boardprovides great curb appeal
And sparks curiosity to explore
the store.

Visually striking signs or art
outside of a business is key to
drawing people in to your
business.
Insights and Observations
 Art gallery has a patio with a fountain like sculpture
 in the back. This encourages people to walk through
 the entire store and check out the fountain. Bose
 stereo with relaxing music enhances shopping
 experience. Great retail experience !
Maui Artists, Artisans and Jewelers
                          Local Maui Art Gallery looks fairly
                          reserved on the outside and is easy to
                          dismiss on first glance from far away.

                          Insights and Observations

Sumo wrestlerpainted on a surf
Boardprovides great curb appeal
And sparks curiosity to explore
the store.

Visually striking signs or art
outside of a business is key to
drawing people in to your
business.
Paia Rainbow Hostel - Hawaii
                   Rainbow Hostel has many painting on the walls
                   and an artistic feel to draw in guests. Some
                   areas are bare and lack the creative flare
                   that is present inside the hostel.



                      Hidden Opportunities
Some areas are under utilized.
There could be a chance to
create more places for communal
activities and leisure. This
leads to repeat customer visits and
new friendships. The back area
is used to store surf boards but
could also be perfect for a ping
pong table
Paia Rainbow Hostel - Hawaii
                              BBQ area with picnic table is a
                              great way to bring guests together.
                              But large concrete area leaves room
                              for more seating.




                                Hidden Opportunities

Add some laid back island vibes
with a Hammock : ) Outdoor resting
place can invite foot traffic and
turn curious passer bys in to
new customers.
TukTuk Thai Food Truck - Hawaii
                          Bar stool seating is nice. How
                          about some beer on tap to add a
                          second revenue stream.


                               Hidden Opportunities


Colorful logo design
could lendit’self to a
cool t-shirt.

Loyalty and pride is often
built in to a brand when you
have a shirt or something
else that people can wear.
TukTuk Thai Food Truck - Hawaii
                            Some music could help to lively up
                           the patio seating. Fresh thai herbs
                        could also add to the homey organic theme.


                             Hidden Opportunities


The kitchen is hidden. However,
opening up a view to the kitchen
like Thai street food vendors could
add to the excitement as they cook
your meal and you can watch the
process.

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Are youpayingattentionv2

  • 1. Zach Long Are you Paying Attention ?
  • 2. Power to the People Yoga Studio Empty Space in entry way to studio feels cold. No comfortable place to sit and talk before class. Wasted business and retail space. Hidden Opportunity Add a colorful sofa and hang out area for people to talk = Creating a place of connection and community for your customers so they make new yoga friends
  • 3. Power to the People Yoga Studio Hidden Opportunity Juice Bar in the entry area could be a complimentary business that drives new customer visits and foot traffic. Healthy nature of Yoga and Juice Bar helps make the place fun to hang out and build a communal customer meeting place.
  • 4. Maui Artists, Artisans and Jewelers Local Maui Art Gallery looks fairly reserved on the outside and is easy to dismiss on first glance from far away. Insights and Observations Sumo wrestler painted on a surf Boardprovides great curb appeal And sparks curiosity to explore the store. Visually striking signs or art outside of a business is key to drawing people in to your business.
  • 5. Insights and Observations Art gallery has a patio with a fountain like sculpture in the back. This encourages people to walk through the entire store and check out the fountain. Bose stereo with relaxing music enhances shopping experience. Great retail experience !
  • 6. Maui Artists, Artisans and Jewelers Local Maui Art Gallery looks fairly reserved on the outside and is easy to dismiss on first glance from far away. Insights and Observations Sumo wrestlerpainted on a surf Boardprovides great curb appeal And sparks curiosity to explore the store. Visually striking signs or art outside of a business is key to drawing people in to your business.
  • 7. Paia Rainbow Hostel - Hawaii Rainbow Hostel has many painting on the walls and an artistic feel to draw in guests. Some areas are bare and lack the creative flare that is present inside the hostel. Hidden Opportunities Some areas are under utilized. There could be a chance to create more places for communal activities and leisure. This leads to repeat customer visits and new friendships. The back area is used to store surf boards but could also be perfect for a ping pong table
  • 8. Paia Rainbow Hostel - Hawaii BBQ area with picnic table is a great way to bring guests together. But large concrete area leaves room for more seating. Hidden Opportunities Add some laid back island vibes with a Hammock : ) Outdoor resting place can invite foot traffic and turn curious passer bys in to new customers.
  • 9. TukTuk Thai Food Truck - Hawaii Bar stool seating is nice. How about some beer on tap to add a second revenue stream. Hidden Opportunities Colorful logo design could lendit’self to a cool t-shirt. Loyalty and pride is often built in to a brand when you have a shirt or something else that people can wear.
  • 10. TukTuk Thai Food Truck - Hawaii Some music could help to lively up the patio seating. Fresh thai herbs could also add to the homey organic theme. Hidden Opportunities The kitchen is hidden. However, opening up a view to the kitchen like Thai street food vendors could add to the excitement as they cook your meal and you can watch the process.