Are you paying attention? This presentation will help you to make the best gym to work out.

1. Are you paying attention?
Assignment II
Stanford University 2012,
Crash on Creativity,
Online course
Alexander Zezulinsky @zezulinsky

2. What was the assignment?
Go to at least 6 different stores.
Spend about 15 minutes in each
store making OBSERVATIONS.
Captures your INSIGHTS and
HIDDEN OPPORTUNITIES

3. What I decided to do?
I decided to go to 10
different GYMS
and FITNESS
CENTERS for
capturing insights
and hidden
opportunities

4. Insight 1
Music does
really
matter in a
gym.
It helps to feel the
rhythm while
working out.

5. Hiring great Insight 2
personal
trainers is the
key to success.
Communication
between
customers and
instructors is
really
important.

6. Equipment does Insight 3
matter in a gym.
Gym equipment
should not be
rusty or
homemade.

7. Insight 4
Mirrors
have to be
in a gym
for customers
to look at
themselves

8. Insight 5
Women in a
gym attract
male
customers

9. It should be enough
space to work out in Insight 6
a gym
FIN