Are you paying attention???
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The document discusses store design and layout. Most stores have open doors to welcome customers inside. Luxury stores have more secluded entrances. Stores use signs and branding to make themselves distinctive from outside and help customers locate them. Store design and layout varies by culture, such as American, English, Italian, and Greek styles. Large stores are designed to draw customers in and make them feel not lost by informing them where to find items. Stores display merchandise on visible shelves to encourage browsing and buying. Security is discreet but everywhere, including at entrances and within stores. Personnel wear uniforms and info desks provide assistance. Stores include relaxed areas for customer comfort and to encourage longer visits and more purchases. However
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Similar to Are you paying attention???
Observe
1. The independent grocery store emphasizes freshness and localness by naming the individual growers that supply its produce. This builds trust with customers and pride in the suppliers.
2. Hodges Figgis bookshop differentiates itself through its traditional style and long history in Dublin. It encourages browsing across genres and provides seating for discovering new interests.
3. Brown Thomas department store creates a luxury shopping experience through elegant branding of its luxury hall, varied aesthetics between floors, and attentive service that makes customers feel special.
Assignment1
This document summarizes observations from visiting 5 different stores - Vijetha Store, Subisha store, Reliance Store, Chroma, and Ratnadeep. Key details provided include descriptions of store entrances, signage, lighting, noise levels, product placement, and interactions with customers. The stores are compared based on factors like ceiling height, floor type, temperature control, security visibility, and merchandise layout. Personal experiences with dress code policies and impulse purchase locations are also outlined.
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I did this exercise for the Observation Lab as part of an online course about Creativity. I was asked to visit stores and observe them to identify missed opportunities or changes that might improve the stores. I discovered a lot about my neighborhood in San Francisco while doing this.
Presentation1
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Asgn 2 mission(if) possible!!!
The document summarizes observations from visiting multiple stores on a Saturday to identify hidden opportunities. The author used a spy cam app on their phone to observe without causing disruption. Key observations included the welcoming store environments, helpful personnel, creative product arrangements, average customer demographics and behaviors, and potential areas for improvement like communication tools in dressing rooms or baby services in stores. The author concluded by thanking the reader and encouraging continued observation.
Observing
The document summarizes observations from visiting various retail stores. It notes that stores with more elegant, organized interiors that paid attention to details like ceilings and had pleasant fragrances encouraged longer browsing. Principles like Fengshui circular displays were effective. Upmarket home stores had fewer customers than clothing stores where touching merchandise was encouraged. Opportunities discussed include using Fengshui principles and encouraging customer touching of items to increase likelihood of purchases.
Dania
Dania Farah observed several grocery stores and shops in her neighborhood. She noted features of the store exteriors like bright colors, fonts, and cultural elements. Inside, most had tile floors, high ceilings, and crowded merchandise. Personnel were generally easy to approach but not uniformly dressed. Popular products had large eye-catching displays. Customers ranged from individuals on quick targeted trips to families spending more time selecting from a variety of goods. Overall the observations provided insights into shop environments, layouts, and customer experiences.
Assignment 2 cecilia rojas
The document summarizes the author's observations from visiting 6 stores in a mall in Merida, Yucatan. Some of the key things noticed were:
1) Store signs focused on either branding or conveying the concept of the store through images.
2) Security was visible at entrance doors and walking around but not in all stores.
3) Products were organized and displayed based on type, function, price, or location for visibility.
4) Music playing varied between stores, with one having very loud music from multiple sources.
Similar to Are you paying attention??? (8)
Are you paying attention???
- 1. Are you paying attention? Let’s see….
- 2. A warm welcome from the entrance…… • Most stores have their doors open….. Drawing people in for shopping
- 3. •However the luxury shops are more secluded not calling everyone…. The doors are closed!!!
- 4. Stores sign their brand from the entrance • Passing people recognize the shop from outside or….. • Can locate it if they looking for it
- 5. • The sign is everywhere to make the shop distinctive Even for those who look down
- 6. Each store has its own style depending from its culture American style…. English style….
- 7. Luxury style Italian Style Greek style
- 8. Big stores are designed to draw you in Helping you not to feel lost
- 9. ….and informing you where to find what you want
- 10. The stores are crowed with merchandise The merchandise is allocated in shelves visible to customers Feeling free to buy whatever they like
- 11. The discounts are labeled on distinctive points Encouraging customers for shopping
- 12. The security is discreet… However it is everywhere Either at the entrance Or in the store
- 13. The personnel The personnel is recognized wearing uniforms In many stores there are organized info desks
- 14. Relaxed areas are designed and facilities are provided to stay as long as you want and to feel comfortable to buy as much as you can
- 15. But at the end there is a bill…. The cashier is either at the exit Or in depth of the store But it is always visible!!!!!!!!!!