This document provides an overview of AAA Mid-Atlantic's marketing and creative services, including social media strategic consulting, digital application development, content creation, advertising, and media planning. It also highlights two social media case studies for AAA Mid-Atlantic, including a sweepstakes promotion for AAA's sponsorship of a NASCAR race that generated over 1,600 new Facebook fans.
Brief introduction to Breakthru Digital Agency. Logo design & brand identity
Brand strategy
Responsive websites - design & development
Digital marketing through SEO, SEM, Email marketing, Social and Mobile advertising
Content development for digital media
Development of marketing & sales collateral's
Maintaining your web assets including website, social media pages, google WMT, etc.
A brief description of the strategic marketing background of Jeff Goldscher - helping to bring your brand to your customers across a wide range of media.
Brief introduction to Breakthru Digital Agency. Logo design & brand identity
Brand strategy
Responsive websites - design & development
Digital marketing through SEO, SEM, Email marketing, Social and Mobile advertising
Content development for digital media
Development of marketing & sales collateral's
Maintaining your web assets including website, social media pages, google WMT, etc.
A brief description of the strategic marketing background of Jeff Goldscher - helping to bring your brand to your customers across a wide range of media.
Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....Eticketing.co
Belgium coach Domenico Tedesco will wait for several key players to recover from injury. Even if it means they miss the opening Euro Cup Germany stages of the European Championship in Germany this month. Veteran defender Jan Vertonghen, midfielder Youri Tielemans and defender Arthur. Theate are being given time to play in the tournament because they are considered vital to Belgium’s cause, Tedesco said on Tuesday.
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
Euro fans worldwide can book Euro Cup Germany Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
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Betting ID
we like to introduce to our Cricket Betting ID platform, which help people to earn lot of money just by doing little-little predictions on games and events.
Indian cricketer Hardik Pandya and Serbian actress Natasha Stankovic have decided to part ways, ending a relationship that captivated fans and followers worldwide. The news of their split has been making headlines, stirring a mixture of shock, sadness, and speculation among their supporters.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Ukraine Vs Belgium Tickets on our website at discounted prices.
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...Eticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Turkey vs Georgia Turkey's Road to Redemption and Euro 2024 Prospects.pdfEticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia vs Italy Tickets on our website at discounted prices.
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Spain vs Croatia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Spain vs Italy Spain at Euro Cup 2024 Group, Fixtures, Players to Watch and M...Eticketing.co
Euro Cup 2024 fans worldwide can book Spain vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....Eticketing.co
Belgium coach Domenico Tedesco will wait for several key players to recover from injury. Even if it means they miss the opening Euro Cup Germany stages of the European Championship in Germany this month. Veteran defender Jan Vertonghen, midfielder Youri Tielemans and defender Arthur. Theate are being given time to play in the tournament because they are considered vital to Belgium’s cause, Tedesco said on Tuesday.
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
Euro fans worldwide can book Euro Cup Germany Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
The Split_ Hardik Pandya and Natasa Stankovic Part Ways News by Betkaro247 (3...bet k247
Betting ID
we like to introduce to our Cricket Betting ID platform, which help people to earn lot of money just by doing little-little predictions on games and events.
Indian cricketer Hardik Pandya and Serbian actress Natasha Stankovic have decided to part ways, ending a relationship that captivated fans and followers worldwide. The news of their split has been making headlines, stirring a mixture of shock, sadness, and speculation among their supporters.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Ukraine Vs Belgium Tickets on our website at discounted prices.
Turkey vs Georgia Tickets: Turkey's Road to Glory and Building Momentum for U...Eticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Turkey vs Georgia Turkey's Road to Redemption and Euro 2024 Prospects.pdfEticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia vs Italy Tickets on our website at discounted prices.
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Spain vs Croatia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Spain vs Italy Spain at Euro Cup 2024 Group, Fixtures, Players to Watch and M...Eticketing.co
Euro Cup 2024 fans worldwide can book Spain vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
Serbia vs England Tickets: Serbia's Return to Euro Cup 2024, A Look at Key Pl...Eticketing.co
Eticketing.co offers UEFA Euro 2024 Tickets to admirers who can get Serbia vs England Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Boletin de la I Copa Panamericana de Voleibol Femenino U17 Guatemala 2024Judith Chuquipul
holaesungusto.- Boletín final de la I Copa Panamericana de Voleibol Femenino U17 - Ciudad de Guatemala 2024 que se realizó del 27 de mayo al 01 de julio, en el Domo Polideportivo Zona 13.
Fuente: norceca.net
Croatia vs Italy Can Luka Modrić Lead Croatia to Euro Cup Germany Glory in Hi...Eticketing.co
Euro 2024 fans worldwide can book Croatia vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docxEuro Cup 2024 Tickets
After securing their spot through the playoff route, Ukraine is gearing up for their fourth consecutive European Championship. Ukraine first qualified as hosts in 2012, but in 2016
2. MARKETING & CREATIVE SERVICES
Core Services
• Social media strategic consulting and STRATEGY
execution DIRECT
RESPONSE BRANDING
• Digital and mobile application
development
• Development of content strategies
executed across media
• Strategy and brand response planning ADVERTISING
MOBILE
• Development and implementation of
activation and advertising campaigns
• Media planning and buying for
activation campaigns
INTERACTIVE CONTENT
CREATION
SOCIAL
MEDIA
5. GET YOUR FREE
BUTT IN HERE. TIX
FREE.
Enter the AAA Ultimate Fan Zone Sweepstakes.
Enter the AAA Ultimate Fan Zone Sweepstakes.
Win FREE premium Eagles tickets at Lincoln Financial Field.
BLITZ
Win FREE tickets in the Ultimate Fan Zone on the Club Level at The Linc. FIRST 7 HOME GAMES:
Each week, 4 winners get a pair of free tickets, plus:
First 7 Home Games: 4 winners get a pair of tickets plus: Pre-game party at Citizen Bank Park with buffet,
Pre-game party at Citizen Bank Park with buffet, full beverage service, and appearances by Swoop
full beverage service, and appearances by Swoop and Eagles cheerleaders
and Eagles cheerleaders Eagles alumni autograph session
Eagles alumni autograph session Gift from the Eagles for all ticket holders
Gift from the Eagles for all ticket holders
GRAND PRIZE: 1 winner gets 8 tickets to final home game
Final Home Game: 1 winner gets 8 tickets plus: Includes Citizen Bank Park pre-game party,
alumni autograph session and free gift, as above.
2 parking passes
2 parking passes and 8 Eagles/AAA hats
Eagles practice facility tour with Troy Vincent
for all 8 guests 8 VIP pre-game sideline passes
8 Eagles/AAA hats
To enter the sweepstakes, go to AAA.com/Eagles.
To enter the sweepstakes or to purchase tickets in
AAA IS A PROUD PARTNER OF
the AAA Ultimate Fan Zone, go to AAA.com/Eagles. THE PHILADELPHIA EAGLES. AAA. Use it for all its worth.
®
AAA is a proud partner of the
Philadelphia Eagles. Use it for all its worth. NO PURCHASE NECESSARY TO ENTER OR WIN. Subject to Official Rules and entry at www.AAA.com/Eagles. Sweepstakes starts 8/15/09 and ends 12/16/09. Open only to legal US citizens, residing in a
zip code area located within the AAA Mid-Atlantic club territory and also within 75 miles of center city Philadelphia. See list of eligible zip codes at www.AAA.com/Eagles. Entrants must be 18 years of age or
older at time of entry. Four (4) winners per game will get a pair of tickets for each of 7 2009 Eagles home games. ARV $295/ticket. One (1) winner will get 8 tickets to the final 2009 Eagles home game. ARV
$295/ticket. One entry per household/e-mail address per day. Void where prohibited. Taxes are the responsibility of the winner. Sponsor: AAA Mid-Atlantic, Inc. 1 River Place; Wilmington, DE 19801
AAA MID-ATLANTIC
12. SOCIAL MEDIA CASE STUDY
CHALLENGE
• Engage fans with AAA’s sponsorship with Dover International Speedway
• Promote awareness of AAA’s title sponsorship of the Fall Sprint Cup
Race
SOLUTION
• Developed the “AAA Ultimate Monster Mile” Sweepstakes
ACTIVATION
• Leveraged Michael Waltrip Racing partnership to capitalize on “Local” fan
favorite driver personality, Martin Truex, Jr.
• Created a social media promotion to generate fan Interaction and grew
AAA’s database
RESULTS
• Generated over 1,600 Facebook Fans (benchmark was 1,000) and
10,400 unique entries (benchmark was 7,500)
• In year two of promotion, we transitioned over 2,000 fans to the new
“AAA Pit Crew” Facebook page, allowing AAA to extend brand equity
across their Motorsports activation platform
AAA MID-ATLANTIC
13. MEET THE MONSTER
Enter now for a chance to win a price pack for
four (4) for a Complete Raceday Experience
at the AAA 400 at Dover International
Raceway on October 2, 2011.
WINNERS
RECEIVE:
4 Tickets to AAA 400
4 Garage Access Passes
Pre-Race Tour of the
Martin Truex Jr. team hauler
Pre-Race meal with the
Michael Waltrip Race Team
Driver meet and greet
Opportunity to participate in
pre-race Driver Introductions
Opportunity to wave the Green Flag
to start the AAA 400
Pit Box access during the AAA 400
ENTER FOR YOUR CHANCE TO WIN
AAA Pit Crew is the culmination of all things racing. Exclusive
visit
NO PURCHASE OR CONSIDERATION NECESSARY TO ENTER. Sweepstakes starts 8/20/11 at 9 A.M. E.S.T. and ends on
9/23/11 at 11:59 P.M. E.S.T. “Promotion Period”. ENTRY: To enter go to www.Facebook.com/AAAPitCrew any time during the
Promotion Period and follow the directions for entry. Limit one entry per person/per email address during the Promotion Period.
Mid-Atlantic Automobile Club, which is not responsible for lost, late or misdirected entries, or for phone, electronic, network,
Sweepstakes open only to legal residents of the United States and the District of Columbia. Entrants must be 18 years of age
or older at time of entry. Employees of AAA Mid-Atlantic Inc. (the “Sponsor”), Dover Motorsports, Inc. and all other travel/prize
other person or entity directly involved with this sweepstakes, as well as their immediate family members (parents, children,
siblings, spouse) and members of their households (whether related or not) are ineligible to participate in this sweepstakes. Void
where prohibited or restricted by law.
AAA MID-ATLANTIC
14. SOCIAL MEDIA CASE STUDY
CHALLENGE
• Build a larger social media following in order to provide news and
information to attendees of the inaugural Quaker State 400
• Increase traffic from social media sites to KentuckySpeedway.com in
order to sell tickets, campgrounds and merchandise
• Develop social media strategies and solutions designed to engage with
fans, industry and media in order to enhance Kentucky Speedway’s
social media voice
SOLUTION
• Developed a new KentuckySpeedway.com focused on sales and news
about the track
• Launched a variety of social media promotions via Facebook and Twitter
to build fan base and drive traffic to KentuckySpeedway.com
ACTIVATION
• Created interactive Fan Guide for website and Facebook
• Ran sweepstakes to engage new Facebook fans
• Conducted on-site Tweet-Up
KENTUCKY SPEEDWAY
15. SOCIAL MEDIA CASE STUDY
RESULTS
• Monthly traffic from social media sites to
KentuckySpeedway.com tripled
• 256% increase in Facebook Fans, largest increase in
percentage of any SMI track in 2011
• Nearly doubled the amount of Twitter fans over five months
• Achieved Klout score of 68 during event week, indicated
accomplishment of track’s goal to become a “Pundit” – with
opinions wide-spread and highly trusted as a leader in the
industry
• Kentucky Speedway was a “Twitter Trending Topic” on July
9, 2011 – the date of the inaugural Quaker State 400
KENTUCKY SPEEDWAY
17. LEARNING THE
HOME TURF HISTORY OF THE
NEED A REST? NICKEL DEFENSE
IS WORTH THE
HOW ‘BOUT PRICE OF
A ROAD TRIP ADMISSION.
TO CANTON?
HOF-MKT-003 Travel Host 7.0625x10.indd 1 11/20/09 2:53:06 PM
PRO FOOTBALL HALL OF FAME PRINT ADS
18. RELIVE
GREATNESS
THE
RELIVE THE
GREATNESS
TOM BRADY RAY LEWIS
3-TIME SUPERBOWL SUPERBOWL
CHAMPION CHAMPION
2-TIME NFL MVP SUPERBOWL MVP
2-TIME SUPERBOWL 13X PRO-BOWLS
MVP
VISIT US THE PLAYERS THAT DEFINE VISIT US THE PLAYERS THAT DEFINE
2121 George Halas Drive N.W. GREATNESS LIVE IN CANTON. 2121 George Halas Drive N.W. GREATNESS LIVE IN CANTON.
Canton, Ohio 44708 From Terry Bradshaw to Tom Brady, and from Ray Nitschke Canton, Ohio 44708 From Ray Nitschke to Ray Lewis, and from Terry Bradshaw
330.456.8207 330.456.8207
to Ray Lewis - you’ll find today’s stars alongside yesterday’s to Tom Brady - you’ll find today’s stars alongside yesterday’s
heroes at the Pro Football Hall of Fame. Relive great heroes at the Pro Football Hall of Fame. Relive great
Profootballhof.com moments at the Lamar Hunt Super Bowl Gallery - like when
Profootballhof.com moments at the Lamar Hunt Super Bowl Gallery - like when
a young Tom Brady upset the St. Louis Rams for his first of a young Ray Lewis led the Balitmore Ravens to their first
three Super Bowl titles. And see the all-time legends of the Super Bowl title. And see the all-time legends of the game
game cast in bronze in the Hall of Fame Gallery. cast in bronze in the Hall of Fame Gallery.
AMERICA’S PREMIER SPORTS MUSEUM AND SHOWPLACE AMERICA’S PREMIER SPORTS MUSEUM AND SHOWPLACE
PRO FOOTBALL HALL OF FAME PRINT ADS
22. SOCIAL MEDIA CASE STUDY
CHALLENGE
• Difficult for NFL Player Engagement to reach their selected target
audiences – PREP, LIFE, NEXT – with a wide range of relevant
information
• Desired to become a year-round destination resource for future,
current and former players, their families and the general public
SOLUTION
• Developed a social and digital strategy that uses a variety of
technologies, including email, Smartphone Applications and Private
Social Networks, to create a richer experience and more engaged
audience
ACTIVATION
• Redesigned and reorganized website to increase interaction and
deliver relevant information
• Launched “Engagement Zone” and NFL LIFE Smartphone Application
• Began monthly emails to drive traffic to both platforms
RESULTS
• Increase in web traffic corresponding to email drop dates
• Email open rates ranging from 20% to 37%
• Content click-through rates averaging 10%, with spikes as high as
25%
NFL PLAYER ENGAGEMENT