This document discusses the potential for developing a salt cluster business model in Aveiro, Portugal. It provides background on efforts to rehabilitate old salt buildings and regenerate the relationship between the city and its lagoon. It analyzes the history and current state of salt production in Aveiro, which has declined dramatically. Recent initiatives related to salt are highlighted, along with challenges and opportunities for increasing salt production and economic activities connected to the salt industry and lagoon. The document proposes developing a "Salt Cluster" business model to connect different industries like food, cosmetics, tourism and more to promote the sustainable development and branding of Aveiro salt.

1. Business Models
Aveiro Salt Cluster
José Carlos Mota (DCSPT-UA)
Jorge Silva and
Ricardo Videira (ACA)
AQUA-FORUM N.º 5,
UNIVERSITY OF AVEIRO,
17-20TH SEPT 2013

2. 1.BACKGROUND
CIVIC CAMPAIGN
www.facebook.com/AntigosArmazensDeSal
Rehabilitation of the old salt buildings (haystacks)
sal.blogs.sapo.pt
ACA - COMMERCIAL ASSOCIATION OF AVEIRO
UNIVERSITY OF AVEIRO - DCSPT
WORKING TOGETHER - URBAN REGENERATION
AVEIRO SALT CLUSTER
Understand the potential of lagoon, salt pans and salt (holistic)
Improve the relationship city of Aveiro/ Laggon

3. 2.STARTING POINT
PRESENTATION
UNDERSTAND THE IMPORTANCE OF THE SALT AS SIMBOL OF AVEIRO (IDENTITY)
DISCUSS THE PRESENT SITUATION AND DINAMICS RELATED TO SALT AND RELATED ACTIVITIES
BRING FORWARD THE IDEA OF A ‘SALT ECONOMIC CLUSTER’ IN
AVEIRO (POTENTIAL AND CHALLENGES)
Articulate theory and practice in the development of (business and institutional)
‘models’ for urban green/blue space conservation/rehabilitation and highlight gaps that
may exist

4. 2.STARTING POINT
THE LAGGON, THE CITY UNDEWATER
UNDERUSED SPACE FOR RECREATION AND
ECONOMIC ACTIVITIES ‘DISCONNECTED’
FROM THE CITY

5. 3.SALT IN AVEIRO
SALT PANS – ‘SKY WINDOWS’
1920 - 300 SALT PANS PRODUCING SALT
1890 – 7.000 tons (1.050 tons IN 2010)
SALT DECLINE
FREEZING FOOD INDUSTRY (IMPACT AT
HOME AND IN COD INDUSTRY)
HEALTH RISKS (BLOOD PRESSURE AND HEART ATTACK)
2005 - AVEIRO 1,8% OF SEA SALT (ALGARVE 90%)
2011 - PORTUGAL 630.000 ton. (Rock Salt) and
48.000 ton. (Sea Salt) - WORLD TOTAL 281.800.000
tonnes (0,22% Pt)

6. 4.RECENT DINAMICS
ACTUAL SITUATION
8/300 SALT PANS PRODUCING SALT (1.050 TONS IN 2010, 15% OF
PRODUCED IN 1890)
VISUAL POLUTION IN LAGGON (TIRES IN WALLS OF THE SALT PANS)
BAD CONSERVATION OF SALT PANS PROTECTION WALLS –
HIDRODINAMIC PROBLEMS (MORE WATER IN THE LAGOON)
RIA DE AVEIRO
classified under the European Birds Directive and included in the
Natura 2000 Network (home of more than two hundred species
of birds, many with high conservation value)
EXCELLENT SALT QUALITY (GOOD EVAPORATION AND FILTRATION)

7. 4.RECENT DINAMICS
MUNICIPALITY OF AVEIRO
EVENTS
VIII FEIRA DO SAL
FESTA TRADICIONAL DA BOTADELA
SALPICARTE
STUDIES
Revitalização e Valorização Económica do Salgado de
Aveiro - Estudo de Mercado (Dec. 2007)

8. 4.RECENT DINAMICS
CIRA
NEW PRODUCTS
Salt
Salicornia, Algea
KNOWLEDGE AND TECHNOLOGY
ICT
Knowledge about local resources
COOPERATION AND SUPORT TRADITIONAL
ECONOMIC ACTIVITES OF LAGOON
GAC

9. 4.RECENT DINAMICS
UNIVERSITY OF AVEIRO
ENVIRONMENT DEP.
LÍNGUAS E CULTURA
QUÍMICA
O sal de aveiro : glossário das alfaias utilizadas na produção de sal
Desenvolvimento de uma metodologia para a análise da composição volátil do sal marinho
Purificação da salmoura
BIOLOGIA
O salgado aveirense : importância conservacionista e perspectivas de uso futuro
ENGENHARIA CIVIL
Muros da Ria de Aveiro: novas tecnologias versus solução tradicional
Reforço com geossintéticos de muros das marinhas da Ria de Aveiro
FÍSICA
Degradation of the salt pans in Ria de Aveiro : hydrodynamical study
AMBIENTE
Salinity patterns adjustment to climate change in Ria de Aveiro
CIÊNCIAS SOCIAIS
Percepções sociais e políticas sobre os Cais da Ria de Aveiro
DESIGN
SPATIAL PLANNING
ECONOMY
TOURISM
UNIVERSITY OF OPORTO

10. 4.RECENT DINAMICS
ÍLHA DOS PUXADOIROS
SUSTAINABLE TOURISM
Birdwatching and trails
PRODUCTION
Salt, Salicorne, Aquaculture
200 tons/year (Salt)
COMMERCE
Shop (brand & design)
ETHIC
It’s not just a business!

11. 4.RECENT DINAMICS
BELEZA DO SAL
PRODUCTION AND COMMERCE
Health products (hand and bath soap;
exfoliant) with seaweed/algae and salt
Salt
TARGET
70€/1 ton. salt
50 tons/year
HISTORY AND IDENTITY
Amazing history of salt panners
Sr. João Silva, marnoto (salt panner)
Young salt panners?

12. 4.RECENT DINAMICS
EMERGENT IDEAS (SALT AND THE LAGGON)
FLOATING TOURISTIC CABIN
SALT AND DESIGN
FASHION IN THE LAGOON

13. 4.RECENT DINAMICS
KEY FINDINGS - SALT
INFORMALITY - NOT PAYING TAXES
SALT FROM ABROAD SOLD UNDER THE BRAND ‘AVEIRO SALT’
AVEIRO SALT PRODUCERS ASSOCIATION DOESN’T WORK
INCREASE PRODUCTION (FROM 8 TO 50 SALT PANS? ESTRELA ESTEVES, 2009)
GENERATE MORE REVENUES CONNECTED TO SALT AND THE LAGOON (ARTICULATE R&D)
MAP AND ATTEST DIFFERENT TYPES OF SALT QUALITY
BETTER MARKETING - SALT AND ASSOCIATED PRODUCTS
PROVIDE SERVICES RELATED (BIKE RENTAL; BIRDWATCHING, DIVING, BOAT AND PEDESTRIAN
TRIPS; ENVIRONMENTAL EDUCATIONAL; FOOD; OVERNIGHTS)

14. 5.FUTURE
CHALLENGES
INVOLVEMENT OF ABANDONED SALT PANS OWNERS– APPEAL TO SOCIAL RESPONSIBILITY
REVITALIZATION OF AVEIRO SALT PRODUCERS ASSOCIATION
SALT CLUSTER STAKEHOLDERS
Increase the credibility of the sector (quality of the product)
Define responsibilities among stakeholders (management, strategy and rules)
Study marketing and sale of the salt and related product into new markets (export)
Define and promote a brand (salt of Aveiro)

15. 5.FUTURE
CHALLENGES
PHISICAL REABILITATION OF SALT PANS WALLS
DEFINE A STRATEGY (SPATIAL AND FUNCTIONAL)
Economic Strategy for the salt and related projects
Revitalize old abandoned buildings in the waterfront of Aveiro (Lota, TIR TIF,
Edifício Centro de Interpretação, Antiga Fábrica do Sal no canal de S. Roque)
Transport of salt (intermodal and storage)
New functional programs (Salt hotel, Salt Museum)

16. 5.FUTURE
CHALLENGES
BUSINESS CLOUD - CLUSTER SAL
Salt
Food
Food industry
Slow food / gastronomy
Related products and services
Salicorne, Algae,…
Cosmetic
Sustainable Tourism
(Birdwatching and leisure cycling)
Design and Health
Boat industry
Art
Culture (traditions related to traditional activities)
Construction of salt pan walls
Home made salt production
EXAMPLES HERE: https://www.facebook.com/AntigosArmazensDeSal

17. 5.FUTURE
CHALLENGES
2014-2020 – OPORTUNITIES – EUROPEAN FUNDS

18. THANK YOU
José Carlos Mota (DCSPT-UA)
jcmota@ua.pt
Jorge Silva (ACA)
presidente@acaveiro.pt
Ricardo Videira (ACA)
ricardosvideira@gmail.com