The team is facing a conflict over the approach for a cereal brand's commercial - whether to take a traditional route or a more modern, trendy one. Two potential solutions are considered: having the team vote on one idea or incorporating both into one commercial. While voting would be easier, combining the ideas could make both sides happy but be more difficult. Background details on the team size and typical elements of each approach are also provided.

1. By: Meghana Guntaka
6B – Procomm
11/16/13

2. • The conflict is choosing how to handle the account of a
well-known and important cereal brand.
• Some members of my team want the traditional
commercial
• Some members want a more trendy and edgy
commercial, like celebrity endorsements, social network,
and latest slang language.
Conflict

3. • One solution could be choosing one account by a voting
amongst the members of the team. Which ever idea
receives the most votes, the team will go ahead and work
with that idea
• Another solution could be trying to incorporate both ideas
into one account. All the members of the team will make
one account using both traditional ideas and new ideas.
Solutions

4. • The first solution will be easier to accomplish, but some
of the members will be disappointed for not having their
ideas incorporated in the account
• The second solution would be more tedious and time
consuming, because the members will have to
communicate well and work with each other despite their
different ideas. But all members will be participating with
interest of their own ideas.
Outcomes

5. • The team consists of 14
members, so voting will be
appropriate to use.
• The traditional idea would
consist of the two characters and
the usual logo
• The modern ideas would
probably consist of trendy
material.
• Latest Commercials:
http://www.youtube.com/watch?v=YOoF_OItmnQ
http://www.youtube.com/watch?v=_Enz9tDwsAM
Background Info.
OMG
LOL
G2G
TGIF