CAD software like Optitex, Lectra, and Marvelous Designer allow apparel designers to create precision 2D and 3D designs and prototypes. Optitex focuses on developing easy to use CAD and CAM solutions for the fashion industry. Lectra emphasizes 3D virtual prototyping to help brands maintain consistency in fit and look, reduce time to market and costs, and increase customer loyalty. Marvelous Designer is a 3D tool used for character design in animation and video games.