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APP 研究會小聚 05
2013 / 06 / 04
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解析柯達之敗:不理解用戶拍照目的和社交需求
部分評論家將柯達品牌的近期滅亡歸咎於以下原因:
   -- 創新失敗。
   -- 從模擬相機到數碼相機的轉型失敗。
   -- 無法抗衡逐步興起的手機攝像頭。
事實上,上述分析都不是柯達衰敗的真正原因。
柯達的失敗在於 不理解消費者拍攝照片的用途
,
以及 照片拍攝完成後的處理方法。
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手機裡不可缺拍照 APP
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隨時隨地都要拍
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樂於分享 ( 其實是炫耀 )
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手機拍照快突破一半
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20-39 歲消費者改變市場
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手機拍照後的修圖目的,不管是修
圖、濾鏡、特效,不如說是把照片
「改造」出自己想要表達的主題。
在手機拍完照就可以當場改造,重
點在那個「玩」,不管是修圖、分
享,透過手機把生活中發現的趣味
傳達出去,是一件很棒的事情。
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收費模式
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手動更新 / 下載補丁
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攝影擁有自己的語言,還能傳達拍攝者的想法
照片除了拍的好看之外,
最重要的就是你想要藉由照片傳達什麼?
這畫面有什麼樣的故事?
你為什麼想要分享這張照片給大家?
---- 我的攝影啟蒙老師張瑞哲
讓照片會說話
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App研究會小聚 (5):拍照App

Editor's Notes

  1. 柯達錯誤的認為,人們在拍攝完照片後還會繼續將其打印出來,但是這種事情越來越不可能發生。研究人員發現,變化最為明顯的就是青少年和年輕人。這一轉變恰好得到了潛在技術和社交網絡平台的“無阻礙” (Frictionless) 照片視頻分享的支持。“無阻礙”意味着簡化了從照片拍攝到通過社交網絡分享的過程。無阻礙照片分享的真正催化劑是 Facebook 、 Twitter 等社交網絡和 Posterous 、 Tumblr 等輕博客的即時照片上傳功能。特別是 iPhone ,它促進了 Instagram 、 Hipstamatic 等流行專業照片分享應用的普及。
  2. 行動市場調查公司 Flurry 在 800 萬個智能手機用戶中,監測了超過 18 萬個不同平台的 Apps ,包括 iOS 、 Android 、 Windows Phone 和 HTML 5 俗稱 Web Apps) 等。得出「拍照及攝影」這個類別的活躍用戶占了 89% ,其次是音樂類的 72% 。此數據還沒包括其他的社交類,但同時也有相片或影片的應用,像 Facebook 、 Instagram 、 LINE 等。如果也將這些加入到「拍照及攝影」類別的話,相信出來的數據更是驚人。另外,使用者使用「拍照及攝影」類別 Apps 的時間為每月 231 分鐘。
  3. 速途研究院於 5 月針對手機拍照 APP 用戶行為及市場狀況進行分析。
  4. 社交網路的發展,讓我們可以更加迅速的分享自己的動態,向社交圈上的朋友分享自己的快樂。 有 74% 的人會把自己會將拍好的照片分享到社交平臺,樂意分享的人群接近總人數的三分之二。
  5. Pollster 波仕特線上市調
  6. 年長者比較習慣使用傳統的方式拍照,因此多數還是使用相機, 而 19 歲以下太年輕的族群也不會使用智慧型手機, 所以主要利用手機或者平板電腦拍照的族群主要都集中在 20-39 歲之間的年輕族群。