Revolutionized retail merchandising with one of the first augmented reality shop windows in the world for Hugo Boss, creating unique, highly engaging, interactive customer touchpoints for Sloane Square London that increased traffic, driving revenue growth. Achieved a UK fashion first by creating the Hugo Boss “Black Magic!” augmented reality Christmas experience that literally stopped customers in their steps and lured them into the store – increasing revenue 23% via a marketing campaign featured in Stylist and Shortlist magazines.