IKSL provides low-cost mobile services to empower rural farmers in India with relevant information. It uses push technologies like voice messages and pull technologies like helplines to deliver agricultural information from sources like IFFCO and universities to farmers. It partners with organizations like Commonwealth of Learning to develop content. Success stories show how individual farmers and women's groups have improved incomes and living standards by implementing the information received from IKSL. Surveys found over 70% of farmers find the messages useful and more than half depend on IKSL as their sole information source. In 2010-11, IKSL reached over 4 million customers across 18 states and 10 languages.

1. IKSL : mPowering Rural India

2. MissionInformation+Low Cost Mobile Services = Improved Decision MakingThe Product Relevant information to farmers

3. Dedicated farmer helpline

4. Formation of Communities with common interestArchitecture & Product ConstructReaching out to the ears … with ‘Push’ & ‘Pull’ TechnologiesPUSH : Voice Based InformationPULL : HelplineIFFCO Database, Specialist’s Inputs,Universities & Research InstitutionsWorking with like minded partners for relevant content …

5. Partnering for DevelopmentCommon Wealth of Learning

6. Success StoryFlowering hopes of a marginal Farmer …Farmer Name : NagappaVillage : Kudarimothi (Koppal), KarnatakaMobile : 9611430225Land Holding : 0.8 Ha ( Marginal farmer)Crop : Crossandra Flower cropProblem : Plants not floweringSolution : Spray of Calaxin @0.5 ml/litre waterResult : Started getting 5-6 kg flowers every day from 0.2 ha area and $ 265.8 as monthly income MDG 1 at the core of all services …

7. Success StoryTurning dreams to reality …State: RajasthanRegion:Dodasara (Churu)Farmer:NavrangLalJiMobile: 9928826440Problem faced: Weakness in Buffalo, low yield in milk.Solution given: Himalaya batisa 50 gm, anaraczone 2 tab mixed with sugar lump – once in a day for three days to the buffalo.Cost incurred:$ 6.6Benefits obtained:Healthy buffalo, increased milk yield. Net increase in income : $ 66.5 / month

8. Success Story – Community / Group LevelCatalyzing group action …Partners : Vidiyal, CoLLocation :Theni, TamilnaduNo. of Women members : 569Voice Messages & Helpline onGoat & Cow Rearing

9. Education on Women's Rights

10. Other areas

11. Improved Income levels of members