SlideShare a Scribd company logo
Animal 
Based metaphors 
in Business 
Ali Anani, PhD 
Animals and other creatures are widely used in business. 
Examples include: 
Bull and Bear Markets 
The Red Bee Effect 
Cash Cow 
Fishbone Analysis 
Boiling Frogs 
A Dead Cat Bounce 
A Dog Deal 
The Long-Tail Distribution 
Readers are kindly invited to add to the list

More Related Content

More from Ali Anani, PhD

Imagination beyond imagination
Imagination beyond imaginationImagination beyond imagination
Imagination beyond imagination
Ali Anani, PhD
ย 
Thinking on the edge
Thinking on the edgeThinking on the edge
Thinking on the edge
Ali Anani, PhD
ย 
Cycling of ideas
Cycling of ideasCycling of ideas
Cycling of ideas
Ali Anani, PhD
ย 
Formula for success
Formula for successFormula for success
Formula for success
Ali Anani, PhD
ย 
Power of creativity
Power of creativityPower of creativity
Power of creativity
Ali Anani, PhD
ย 
Self illumination
Self illuminationSelf illumination
Self illumination
Ali Anani, PhD
ย 
Balancing opposite ends
Balancing opposite endsBalancing opposite ends
Balancing opposite ends
Ali Anani, PhD
ย 
Habits and senses
Habits and sensesHabits and senses
Habits and senses
Ali Anani, PhD
ย 
It's time to say goodbye
It's time to say goodbyeIt's time to say goodbye
It's time to say goodbye
Ali Anani, PhD
ย 
Complexity has its shadow
Complexity has its shadow Complexity has its shadow
Complexity has its shadow
Ali Anani, PhD
ย 
A trip of mind
A trip of mindA trip of mind
A trip of mind
Ali Anani, PhD
ย 
The Long-Neck Distribution of Ideas
The Long-Neck Distribution of IdeasThe Long-Neck Distribution of Ideas
The Long-Neck Distribution of IdeasAli Anani, PhD
ย 
On the Emerging Marketing Approaches
On the Emerging Marketing ApproachesOn the Emerging Marketing Approaches
On the Emerging Marketing Approaches
Ali Anani, PhD
ย 
2 Telling Metaphors for Business
2 Telling Metaphors for Business2 Telling Metaphors for Business
2 Telling Metaphors for Business
Ali Anani, PhD
ย 
Business tools and ideas
Business tools and ideasBusiness tools and ideas
Business tools and ideas
Ali Anani, PhD
ย 
Standing on Icy Glory
Standing on Icy GloryStanding on Icy Glory
Standing on Icy Glory
Ali Anani, PhD
ย 
Coupling customer journey maps with twitter
Coupling customer journey maps with twitterCoupling customer journey maps with twitter
Coupling customer journey maps with twitter
Ali Anani, PhD
ย 
Distraction Is the New Habit
Distraction Is the New HabitDistraction Is the New Habit
Distraction Is the New HabitAli Anani, PhD
ย 
Telling Business in Stories
Telling Business in StoriesTelling Business in Stories
Telling Business in Stories
Ali Anani, PhD
ย 
4 pronged strategy to scarcity
4 pronged strategy to scarcity4 pronged strategy to scarcity
4 pronged strategy to scarcity
Ali Anani, PhD
ย 

More from Ali Anani, PhD (20)

Imagination beyond imagination
Imagination beyond imaginationImagination beyond imagination
Imagination beyond imagination
ย 
Thinking on the edge
Thinking on the edgeThinking on the edge
Thinking on the edge
ย 
Cycling of ideas
Cycling of ideasCycling of ideas
Cycling of ideas
ย 
Formula for success
Formula for successFormula for success
Formula for success
ย 
Power of creativity
Power of creativityPower of creativity
Power of creativity
ย 
Self illumination
Self illuminationSelf illumination
Self illumination
ย 
Balancing opposite ends
Balancing opposite endsBalancing opposite ends
Balancing opposite ends
ย 
Habits and senses
Habits and sensesHabits and senses
Habits and senses
ย 
It's time to say goodbye
It's time to say goodbyeIt's time to say goodbye
It's time to say goodbye
ย 
Complexity has its shadow
Complexity has its shadow Complexity has its shadow
Complexity has its shadow
ย 
A trip of mind
A trip of mindA trip of mind
A trip of mind
ย 
The Long-Neck Distribution of Ideas
The Long-Neck Distribution of IdeasThe Long-Neck Distribution of Ideas
The Long-Neck Distribution of Ideas
ย 
On the Emerging Marketing Approaches
On the Emerging Marketing ApproachesOn the Emerging Marketing Approaches
On the Emerging Marketing Approaches
ย 
2 Telling Metaphors for Business
2 Telling Metaphors for Business2 Telling Metaphors for Business
2 Telling Metaphors for Business
ย 
Business tools and ideas
Business tools and ideasBusiness tools and ideas
Business tools and ideas
ย 
Standing on Icy Glory
Standing on Icy GloryStanding on Icy Glory
Standing on Icy Glory
ย 
Coupling customer journey maps with twitter
Coupling customer journey maps with twitterCoupling customer journey maps with twitter
Coupling customer journey maps with twitter
ย 
Distraction Is the New Habit
Distraction Is the New HabitDistraction Is the New Habit
Distraction Is the New Habit
ย 
Telling Business in Stories
Telling Business in StoriesTelling Business in Stories
Telling Business in Stories
ย 
4 pronged strategy to scarcity
4 pronged strategy to scarcity4 pronged strategy to scarcity
4 pronged strategy to scarcity
ย 

Recently uploaded

amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
ย 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
ย 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
Adani case
ย 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
ย 
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Boris Ziegler
ย 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
ย 
Auditing study material for b.com final year students
Auditing study material for b.com final year  studentsAuditing study material for b.com final year  students
Auditing study material for b.com final year students
narasimhamurthyh4
ย 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
Any kyc Account
ย 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
ย 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
ย 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
ย 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller
ย 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
ย 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
ย 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
ย 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
ย 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
ย 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
ย 
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdfSearch Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
ย 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
WilliamRodrigues148
ย 

Recently uploaded (20)

amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
ย 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
ย 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
ย 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
ย 
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
ย 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
ย 
Auditing study material for b.com final year students
Auditing study material for b.com final year  studentsAuditing study material for b.com final year  students
Auditing study material for b.com final year students
ย 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
ย 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ย 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
ย 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
ย 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
ย 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
ย 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
ย 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
ย 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
ย 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
ย 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
ย 
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdfSearch Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
Search Disrupted Googleโ€™s Leaked Documents Rock the SEO World.pdf
ย 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
ย 

Animal-Based Metaphors in Business

  • 1. Animal Based metaphors in Business Ali Anani, PhD Animals and other creatures are widely used in business. Examples include: Bull and Bear Markets The Red Bee Effect Cash Cow Fishbone Analysis Boiling Frogs A Dead Cat Bounce A Dog Deal The Long-Tail Distribution Readers are kindly invited to add to the list