This document proposes a business model to sell travel tours directly to TV viewers through a TV shopping channel, website, YouTube channel and network of travel agencies. It would leverage an existing video catalog of hotels and tours to produce TV presentations promoting travel packages. Funding would come through advertising, tour sales and producing promotional videos for hotels. If successful, it could replicate the model of an existing German TV shopping channel that generates 500 million Euros in annual tour sales.

1. We sell the travel tours to the TV viewers

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Tour operators
Travel agencies
Comments
Sites
Prices
Excursion
Skiing
Exotic
Cruise
Beach
Which travel
to choose?
How to buy
a travel tour?
Who will advise me?
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3. Travels’TV Shop «Angelonyx»
Detailed
information
High-quality
HD video
Low prices
We will advise and make the purchase easy
Smart
TV presenter
Reliable
tour operators
Direct purchase
from the TV Shop
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• Direct access to the cash flow through the own travel agencies
• Strong motivation for the travel tours’ purchasing
• Online and offline travel tours’ purchasing propaganda 24 hours a day
• More than 70% of information people get from the TV
• Watchable TV shows about rest and entertainments
• Increase of the subscribers increases the applications’ volume at once
• High conversion of the applications to the travel tours
• The right travel tours at the right time
• Attraction of the tourists who have never bought the travel tours before
• Live calls and spontaneous purchasing
The TV Shop’s advantages

5. The powerful synergy of TV channel, site, e-mail alerts
and the own travel agencies network
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Business model
Tourists
YouTube Site TV Channel Travel Tours
Offline
Email
«Angelonyx» travel agencies network
Travel Tours
Online

6. The complete analogue is the
German TV Shop Sonnenklar.TV.
700,000 tourists have bought
the travel tours to the amount of
0,5 bn € using the TV channel in
2012
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Analogue
It works with the site, YouTube
channel and the travel agencies
network of the same name.
It has broadcasted in Germany
for 10 years.
The article about
the TV channel
TV channel site

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Monetization
Sale of advertising on TV channel
Online and offline travel tours’
selling through the own travel
agencies
Shooting of the TV presentations
about the hotels

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Project financing
Own investments - $0,9m
Investment round Investors Amount of
investments
Number of
households
Own travel
agencies
the 1st round Investment Fund $2m Russia – 6m 10
the 2nd round Investment Fund $8m Russia – 32m 40
the 3rd round iIM Micex $50m CIS – 70m 120
Investment requirement

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Why us?
Our YouTube Channel has
3m views from 212 countries.
To 14,000 views per day.
We’ve shot the videos about
730 hotels in 7 countries
all over the world.
With these videos we can make the
travel tours’TV presentations fast and
cheap.
We have the necessary video shooting
equipment.
We’ve created the video catalog site
with 2,000 visitors per day.
YouTube ChannelVideo catalog site

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Project team
Viacheslav Kucherov
CEO, investor
Igor Kucherov
deputy director, investor
Andrey Zhuravlev
CIO
Dmitriy Alekseev
Video editor
Yulia Kharcheva
Sales Department
Irina Guzieva
Content-manager

11. Thank you for
your attention!
Angelonyx Ltd CEO
Viacheslav Kucherov
Cell: +7 (926) 956-27-03
Tel./Fax: +7 (495) 229-32-32
ceo@angelonyx.com
angelonyx.com
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