The document discusses how the modern customer journey has adapted to the digital age. It notes that search engine queries number in the billions daily and the average buyer visits over 18 websites before making a purchase decision. Over 80% of buyers use the internet for research and over 50% of purchase decisions are made before first contact with a company. It also discusses how search engines, social networks, and review sites have replaced companies as the main sources of information for buyers. The modern sales funnel is described as beginning with content marketing to build awareness, followed by search engine optimization, social media, and pay-per-click ads to guide buyers through research and consideration. Remarketing targets those who don't immediately convert, and quick follow up after
This document summarizes the changing landscape of the marketing industry. It describes how digital technologies have fragmented media and disrupted traditional agency models by empowering consumers. New competitors have also emerged rapidly to meet changing consumer expectations. Legacy companies have further compounded these issues through growing complexity. The roles of agencies, clients, and consulting firms that worked in the 20th century are challenged. Statistics on the UK marketing industry and challenges facing CMOs are also reviewed to understand the need for transformation in both client organizations and agencies.
Gauc 2013 arjen hettinga oogst conversie optimalisatie; de hefboom voor e-c...Oogst
E-commerce is aan het uitkristalliseren. In online advertising, waar online marketeers dagelijks de afweging tussen rendement en volume maken, is de strijd losgebarsten om een top 3 positie in te kopen op bv Google. Maar wat als je niet genoeg kunt bieden om in zo’n top 3 te staan, of dat dit in de toekomst niet meer lukt bij een (nog) hogere concurrentiedruk?
Het verbeteren van de conversie heeft een directe impact op de complete e-commerce performance. Naast dat er meer omzet wordt behaald uit bestaande bezoekers, zorgt een hogere conversie er ook voor dat je als online marketeer meer kunt betalen voor bezoekers. Dit betekent bijvoorbeeld een hoger bod op Google, een ruimere bieding op de vergelijkers en een meer competitieve vergoeding voor affiliates.
Arjen Hettinga toont in deze slides, aan de hand van praktijkvoorbeelden, hoe je start met conversieoptimalisatie en dit een integraal onderdeel maakt van de bedrijfsvoering. Daarnaast licht hij een tipje van de sluier op over hoe je laagdrempelig kunt beginnen met het aanpassen van je website voor individuele bezoekers (personalisatie), de volgende stap in het verbeteren van conversie.
Job Hunting Tips using LinkedIn WorkshopKerry Lister
This document provides tips for using LinkedIn to find a job, including optimizing your profile, following companies and leaders, using LinkedIn groups, requesting recommendations, getting endorsements, connecting with alumni, and taking advantage of LinkedIn job search tools. Key recommendations are to include relevant keywords in your profile and headline, highlight your skills, fill out your summary, and have a professional photo.
The document discusses how the modern customer journey has adapted to the digital age. It notes that search engine queries number in the billions daily and the average buyer visits over 18 websites before making a purchase decision. Over 80% of buyers use the internet for research and over 50% of purchase decisions are made before first contact with a company. It also discusses how search engines, social networks, and review sites have replaced companies as the main sources of information for buyers. The modern sales funnel is described as beginning with content marketing to build awareness, followed by search engine optimization, social media, and pay-per-click ads to guide buyers through research and consideration. Remarketing targets those who don't immediately convert, and quick follow up after
This document summarizes the changing landscape of the marketing industry. It describes how digital technologies have fragmented media and disrupted traditional agency models by empowering consumers. New competitors have also emerged rapidly to meet changing consumer expectations. Legacy companies have further compounded these issues through growing complexity. The roles of agencies, clients, and consulting firms that worked in the 20th century are challenged. Statistics on the UK marketing industry and challenges facing CMOs are also reviewed to understand the need for transformation in both client organizations and agencies.
Gauc 2013 arjen hettinga oogst conversie optimalisatie; de hefboom voor e-c...Oogst
E-commerce is aan het uitkristalliseren. In online advertising, waar online marketeers dagelijks de afweging tussen rendement en volume maken, is de strijd losgebarsten om een top 3 positie in te kopen op bv Google. Maar wat als je niet genoeg kunt bieden om in zo’n top 3 te staan, of dat dit in de toekomst niet meer lukt bij een (nog) hogere concurrentiedruk?
Het verbeteren van de conversie heeft een directe impact op de complete e-commerce performance. Naast dat er meer omzet wordt behaald uit bestaande bezoekers, zorgt een hogere conversie er ook voor dat je als online marketeer meer kunt betalen voor bezoekers. Dit betekent bijvoorbeeld een hoger bod op Google, een ruimere bieding op de vergelijkers en een meer competitieve vergoeding voor affiliates.
Arjen Hettinga toont in deze slides, aan de hand van praktijkvoorbeelden, hoe je start met conversieoptimalisatie en dit een integraal onderdeel maakt van de bedrijfsvoering. Daarnaast licht hij een tipje van de sluier op over hoe je laagdrempelig kunt beginnen met het aanpassen van je website voor individuele bezoekers (personalisatie), de volgende stap in het verbeteren van conversie.
Job Hunting Tips using LinkedIn WorkshopKerry Lister
This document provides tips for using LinkedIn to find a job, including optimizing your profile, following companies and leaders, using LinkedIn groups, requesting recommendations, getting endorsements, connecting with alumni, and taking advantage of LinkedIn job search tools. Key recommendations are to include relevant keywords in your profile and headline, highlight your skills, fill out your summary, and have a professional photo.
The document is a compilation by S. Muhammad Ali Naqvi that contains 119 entries. Each entry lists Naqvi as the compiler and provides his email for contact. The document appears to be a collection of various materials but provides no other context or summaries of the individual entries.
The document contains 68 identical entries listing the same YouTube channel URL, email address, and two Facebook profile URLs repeated multiple times without any other context or information provided.
The document contains contact information for Izharnaqvi including social media links and email. It also contains Arabic text that is not summarized as the content could not be understood. The document appears to be sharing contact details for the purpose of staying connected through digital means.
The document contains contact information for Darbaray Hussaini including social media links to their Facebook page and YouTube channel, as well as a link to their profile on Tune.pk. It also includes an email address for contact. The rest of the document is written in Urdu.
The document is a series of news articles in a foreign language discussing local and regional news. Some of the topics covered include weather, events happening in the area, and community announcements. While the exact translations are unclear, the high level intent is to inform readers about current events and goings on in their local community.
The document is a compilation by S. Muhammad Ali Naqvi that contains 119 entries. Each entry lists Naqvi as the compiler and provides his email for contact. The document appears to be a collection of various materials but provides no other context or summaries of the individual entries.
The document contains 68 identical entries listing the same YouTube channel URL, email address, and two Facebook profile URLs repeated multiple times without any other context or information provided.
The document contains contact information for Izharnaqvi including social media links and email. It also contains Arabic text that is not summarized as the content could not be understood. The document appears to be sharing contact details for the purpose of staying connected through digital means.
The document contains contact information for Darbaray Hussaini including social media links to their Facebook page and YouTube channel, as well as a link to their profile on Tune.pk. It also includes an email address for contact. The rest of the document is written in Urdu.
The document is a series of news articles in a foreign language discussing local and regional news. Some of the topics covered include weather, events happening in the area, and community announcements. While the exact translations are unclear, the high level intent is to inform readers about current events and goings on in their local community.