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Andrej Pompe

Nacionalna znamka
I FEEL SLOVENIA -

velika priložnost za komuniciranje
vseh prednosti naše dežele.
V njej se skriva njena neizmerna moč!
Imamo zlato s katerim
lahko ustvarimo želeno
percepcijo

=
Prebuditi moramo njeno
moč in omogočiti, da
dela za nas

=

=

Slovenija
Made

=

Slovenia
Origin
Zakaj I FEEL
SLOVENIA?
PONOSEN
PREDSTAVNIK:
Slovenije, vseh njenih
vrlin in ljudi, ki jo
predstavljajo
je državna znamka!
= Znamka destinacije
= Znamka države

I Feel Slovenia je potrjena v stroki
I Feel Slovenia mora biti sprejeta doma
Slovenija po velikosti ni prav velika …
Znamka države je:
garant kakovosti in odnosov,
zrcalo kulture in intelekta naroda,
glasnik zrelosti politike in gospodarstva,
sel pomembnosti znanja,
gonilo razvoja,
odsev varnosti in zaupanja,
slika spoštovanja med ljudmi,
reprezentant odnosa do družbenih vrednot,
advokat vseh lepot, dediščine in zanimivosti
…
Znamka kot stičišče in most
Želijo zaupati, se dobro in
varno počititi, verjeti
sporočilom …

Vsi državni resorji
Želi uspeti kot
krovna institucija s
ponudbo vsega
kar država lahko
ponudi …

… imeti garancije, doživljati
obljube …
deležniki morajo
imeti več ali manj
enako dojemanje
znamke

Deležniki znamke
dobavitelji

domači/tuji
investitorji

upravljalci
IFS

gospodarstvo, obrt

državna
uprava

zdravstvo,
kultura,
šport

šolstvo,
znanost,
R&R

zamejski
Slovenci

družbene
skupnosti

prebivalci
Slovenije

diplomacija

turisti,
obiskovalci,
tranzit …
I Feel Slovenia.
Kdo smo, kaj
smo in komu
smo namenjeni?
Slovenija bo uspešna, če bo
osredotočeno izražala zgodbo, ki bo
dovolj unikatna in se bo skladala z
identiteto ustrezno velike skupine ljudi
Kot destinacija

Kot gospodarstvo

Kot šport

Kot znanost

Kot diplomacija

Kot šolstvo

Kot kultura

Kot ……
Uspešna I FEEL SLOVENIA?
Ključ uspeha znamke IFS je v njeni:

- čim širši,
- čim bolj smiselni,
- čim bolj konsistentni ter
- čim pogostnejši uporabi.
Dokaz, da sistem deluje
Naša naloga:
Zgradimo edinstveno percepcijo
inovativne, edinstvene, dostopne, sposobne,
prijateljske, kredibilne, gospodarne, stabilne,
varne, zaupanja vredne, poštene, ekološke,
socialne, naravne, raznolike … Slovenije.
Imamo možnost, da vsi, ki so nam
pomembni, začutijo Slovenijo na
edinstven in privlačen način ne
glede na področje na katerem smo
dejavni.
PR ima veliko možnosti, da odigra
svojo strateško vlogo.
Hvala za pozornost
Andrej Pompe v imenu Urada za komuniciranje RS

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Andrej Pompe

  • 1. Andrej Pompe Nacionalna znamka I FEEL SLOVENIA - velika priložnost za komuniciranje vseh prednosti naše dežele. V njej se skriva njena neizmerna moč!
  • 2. Imamo zlato s katerim lahko ustvarimo želeno percepcijo = Prebuditi moramo njeno moč in omogočiti, da dela za nas = = Slovenija Made = Slovenia Origin
  • 3. Zakaj I FEEL SLOVENIA? PONOSEN PREDSTAVNIK: Slovenije, vseh njenih vrlin in ljudi, ki jo predstavljajo
  • 4. je državna znamka! = Znamka destinacije = Znamka države I Feel Slovenia je potrjena v stroki I Feel Slovenia mora biti sprejeta doma Slovenija po velikosti ni prav velika …
  • 5. Znamka države je: garant kakovosti in odnosov, zrcalo kulture in intelekta naroda, glasnik zrelosti politike in gospodarstva, sel pomembnosti znanja, gonilo razvoja, odsev varnosti in zaupanja, slika spoštovanja med ljudmi, reprezentant odnosa do družbenih vrednot, advokat vseh lepot, dediščine in zanimivosti …
  • 6. Znamka kot stičišče in most Želijo zaupati, se dobro in varno počititi, verjeti sporočilom … Vsi državni resorji Želi uspeti kot krovna institucija s ponudbo vsega kar država lahko ponudi … … imeti garancije, doživljati obljube …
  • 7. deležniki morajo imeti več ali manj enako dojemanje znamke Deležniki znamke dobavitelji domači/tuji investitorji upravljalci IFS gospodarstvo, obrt državna uprava zdravstvo, kultura, šport šolstvo, znanost, R&R zamejski Slovenci družbene skupnosti prebivalci Slovenije diplomacija turisti, obiskovalci, tranzit …
  • 8. I Feel Slovenia. Kdo smo, kaj smo in komu smo namenjeni?
  • 9. Slovenija bo uspešna, če bo osredotočeno izražala zgodbo, ki bo dovolj unikatna in se bo skladala z identiteto ustrezno velike skupine ljudi Kot destinacija Kot gospodarstvo Kot šport Kot znanost Kot diplomacija Kot šolstvo Kot kultura Kot ……
  • 10. Uspešna I FEEL SLOVENIA? Ključ uspeha znamke IFS je v njeni: - čim širši, - čim bolj smiselni, - čim bolj konsistentni ter - čim pogostnejši uporabi.
  • 12. Naša naloga: Zgradimo edinstveno percepcijo inovativne, edinstvene, dostopne, sposobne, prijateljske, kredibilne, gospodarne, stabilne, varne, zaupanja vredne, poštene, ekološke, socialne, naravne, raznolike … Slovenije.
  • 13. Imamo možnost, da vsi, ki so nam pomembni, začutijo Slovenijo na edinstven in privlačen način ne glede na področje na katerem smo dejavni. PR ima veliko možnosti, da odigra svojo strateško vlogo. Hvala za pozornost Andrej Pompe v imenu Urada za komuniciranje RS