This document provides an executive summary and analysis for launching beverage bag dispensers in Zambia. It analyzes the political, economic, social, technological, environmental and legal climate in Zambia. It examines the beverage market and identifies soft drinks and beers as viable products. The target groups are identified as young people in Lusaka, Copperbelt and other large population areas. Three business models are proposed to position the company as a leader in beverage solutions using the dispensers. The challenges, competitive advantages, budget and implementation plan are also outlined.
This document is a consultancy report for Nando's expansion into the German market. It discusses the strategic importance of adopting a stakeholder perspective and building customer retention in Germany. The report recommends expanding Nando's to Germany to target tourists, younger travelers, and business travelers in cities like Berlin. It argues Germany has a large population and economy with potential customers for Nando's affordable, fast casual food. Personal research found German students living with the author were unfamiliar with but enjoyed Nando's when trying it.
This document contains screenshots from the development of a music magazine cover and contents page. The screenshots show the creator adding elements like banners, pictures, headings, and social media icons to attract readers' attention and give the magazine a polished, professional look and feel. Captions explain each design choice, such as using banners to catch the eye or including page numbers to help readers find articles easily. The final screenshots show a double page spread being started.
Optometric vision therapy aims to treat nonstrabismic accommodative and vergence disorders through sensory-motor-perceptual stimulation paradigms. It incorporates controlled manipulation of blur, disparity, and proximity to normalize the accommodative and vergence systems. Cure rates for these disorders are high, ranging from 70-100%, through optometric vision therapy. The article discusses the scientific basis and models of accommodation and vergence, and reviews studies showing objective changes in oculomotor responsiveness following vision therapy, supporting its efficacy.
OneHorizon - sieć reklamowa nowej generacjiOneHorizon
Zajmujemy się planowaniem kampanii reklamowych w Internecie. Wybieramy i dopasowujemy powierzchnię reklamową kierując się oczekiwanym efektem. Optymalizujemy prowadzone działania pod kątem zysku jednostkowego przypadającego na jednostkę zainwestowanego majątku.
This document presents a business plan for setting up Easy Self-Storage in Zambia. It analyzes the self-storage industry globally and in other mature markets to understand demand drivers and business models. A PESTEL analysis of Zambia examines the business environment and investment prospects. Porter's Five Forces is used to analyze competition within the Zambian self-storage industry. Currently there are only two competitors. The document then develops a business plan and strategy for Easy Self-Storage to enter the market and acquire customers, focusing on establishing a competitive advantage. The goal is to launch successfully and saturate the market in Lusaka through reinvesting profits.
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. The study found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as human activity declined. However, the improvements were temporary and air quality returned to pre-pandemic levels as restrictions eased and activity increased again.
This document is a consultancy report for Nando's expansion into the German market. It discusses the strategic importance of adopting a stakeholder perspective and building customer retention in Germany. The report recommends expanding Nando's to Germany to target tourists, younger travelers, and business travelers in cities like Berlin. It argues Germany has a large population and economy with potential customers for Nando's affordable, fast casual food. Personal research found German students living with the author were unfamiliar with but enjoyed Nando's when trying it.
This document contains screenshots from the development of a music magazine cover and contents page. The screenshots show the creator adding elements like banners, pictures, headings, and social media icons to attract readers' attention and give the magazine a polished, professional look and feel. Captions explain each design choice, such as using banners to catch the eye or including page numbers to help readers find articles easily. The final screenshots show a double page spread being started.
Optometric vision therapy aims to treat nonstrabismic accommodative and vergence disorders through sensory-motor-perceptual stimulation paradigms. It incorporates controlled manipulation of blur, disparity, and proximity to normalize the accommodative and vergence systems. Cure rates for these disorders are high, ranging from 70-100%, through optometric vision therapy. The article discusses the scientific basis and models of accommodation and vergence, and reviews studies showing objective changes in oculomotor responsiveness following vision therapy, supporting its efficacy.
OneHorizon - sieć reklamowa nowej generacjiOneHorizon
Zajmujemy się planowaniem kampanii reklamowych w Internecie. Wybieramy i dopasowujemy powierzchnię reklamową kierując się oczekiwanym efektem. Optymalizujemy prowadzone działania pod kątem zysku jednostkowego przypadającego na jednostkę zainwestowanego majątku.
This document presents a business plan for setting up Easy Self-Storage in Zambia. It analyzes the self-storage industry globally and in other mature markets to understand demand drivers and business models. A PESTEL analysis of Zambia examines the business environment and investment prospects. Porter's Five Forces is used to analyze competition within the Zambian self-storage industry. Currently there are only two competitors. The document then develops a business plan and strategy for Easy Self-Storage to enter the market and acquire customers, focusing on establishing a competitive advantage. The goal is to launch successfully and saturate the market in Lusaka through reinvesting profits.
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. The study found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as human activity declined. However, the improvements were temporary and air quality returned to pre-pandemic levels as restrictions eased and activity increased again.
RevitalVision is a non-invasive vision improvement technology that enhances eyesight through neurological stimulation. It involves completing 20 computer sessions over several weeks, with each session lasting around 20 minutes. Patients see on average a 2-line improvement in visual acuity and 100% increase in contrast sensitivity. Practices can incorporate RevitalVision to provide an innovative treatment option for patients seeking better vision without surgery.
The document summarizes research on the role of refractive correction in treating amblyopia. Key points:
- Refractive correction alone can significantly improve visual acuity in amblyopic eyes over several weeks or months, termed "refractive adaptation." Studies found an average improvement of 0.1-0.5 logMAR units.
- Refractive adaptation benefits all major types of amblyopia, including strabismic amblyopia. About a quarter of patients in some studies achieved normal vision with refractive correction alone.
- Later studies confirmed these findings and established refractive adaptation as an important first step in amblyopia treatment protocols before other therapies like occlusion.
- The neurophysiological basis is unclear but
The study examined the prevalence of amblyopia, strabismus, and refractive errors in 6-year-old children entering school in Shahrood, Iran. Of the 902 children invited, 815 were examined. The prevalence of reduced visual acuity was 3.6% and amblyopia was 1.7%. Refractive errors were common, with hyperopia in 20.7% and astigmatism in 19.6% of children. Overall, 6.4% of children were at risk of amblyopia, mostly due to significant refractive errors. The results emphasize the need for eye care services for preschool children to detect and treat vision problems.
This document presents a cost-effectiveness model comparing four screening strategies for detecting amblyopia in pre-school children: 1) Screening high-risk children under 1 year old by ophthalmologists, 2) Screening all children under 1 year old by ophthalmologists, 3) Screening all children ages 3-4 by pediatricians/GPs, and 4) Screening children ages 3-4 attending kindergarten by orthoptists. The model was developed from a societal perspective and applied to Germany. Screening all children under 1 year old by ophthalmologists detected the most cases and had the highest cost-effectiveness. All strategies left some children undetected.
13-16 year olds and college students would be good target audiences for music. Teenagers listen to different music genres and use music to relax and study as exam pressures increase during high school. They may also be inspired by bands to start their own musical groups. College students have free time to listen to music and opportunities to play, and use music magazines and concerts to enjoy their favorite artists while balancing school commitments.
This study measured binocular balance in people with normal vision by quantifying their sensitivity to coherent motion presented separately to each eye. The study found that:
1) Most subjects showed balanced or weakly imbalanced sensitivity between the eyes, but some showed strong imbalances.
2) The degree of imbalance, or "balance point", was affected by mismatches in mean luminance between the eyes, suggesting inhibitory circuits underlying eye dominance are located precortically.
3) Changing the interocular contrast ratio allowed quantification of the contrast required for balanced sensitivity, referred to as the balance point.
1) The study examined clinical measurements and neural changes associated with vision therapy in adults with convergence insufficiency.
2) Convergence peak velocities were slower in subjects with convergence insufficiency compared to controls, which may contribute to asthenopic complaints.
3) Subjects underwent 18 hours of vision therapy. Several clinical measurements, including nearpoint of convergence and positive fusional vergence, improved significantly after therapy. Neural activity in frontal and cerebellar regions also increased significantly.
This document provides an overview of vision therapy and its benefits from the perspective of teachers and parents. It discusses how vision problems can impact learning in subjects like reading, math, and writing. The document also summarizes research studies that show vision therapy can effectively treat conditions like convergence insufficiency. Suggested classroom modifications for students with vision issues are presented. The goal is to educate on the connections between vision and learning and how vision therapy can help students succeed academically.
The document discusses various types of pumps used to move fluids, including centrifugal and positive displacement pumps. It describes how pump curves are used to determine the head, flow rate, efficiency and horsepower of centrifugal pumps. It also covers topics like net positive suction head (NPSH) and cavitation, as well as selecting an appropriate pump and pipe size for a given system.
The document discusses the banking environment in Scandinavia and the role of banks. It notes that while the Nordic economies have stabilized since the financial crisis, challenges remain like unemployment and low interest rates. Banks play an important role in people's daily lives and the national economies, but must balance the needs of different stakeholders - customers who remain wary of banks, regulators focused on stability, and shareholders seeking profits. The document considers opportunities for banks like cryptocurrencies which some see as threatening but others see as offering opportunities.
Pressed Juices and Finn Cold Press are two leading cold-pressed juice brands in Melbourne. Pressed Juices was founded in 2012 and has expanded to 10 stores across Victoria and NSW, while Finn Cold Press is a newer brand focused on online delivery. Both brands target health-conscious consumers but differ in their approaches. Pressed Juices has established brand recognition through consistent branding across its stores and partnerships with health and fitness events. Finn Cold Press lacks brand consistency and needs to improve its online presence and promotional activities to increase awareness. A potential new entrant to the market should consider the strategies of these existing brands.
This document provides an analysis and communication strategy for Lakrids by Johan Bülow to open a pop-up shop in Amsterdam, Netherlands. It begins with a SWOT analysis of the new market entry and establishes the company's core story and brand identity. It then analyzes Lakrids' current communication and advertising approaches. Market research using Hofstede's cultural dimensions model is presented to understand differences between Dutch and Danish cultures. The document outlines target groups and develops a multi-part communication strategy and plan centered around the shop opening events and initiatives.
1. Avelgood Apps, based in Bulawayo, Zimbabwe, has created several mobile apps including tools and flashlight apps that have won awards and millions of downloads.
2. Their new Twiggle app allows users to identify birds by recording their songs or entering physical characteristics, and aims to expand their audience globally among bird lovers.
3. Twiggle is available for free on Apple and Windows platforms, and an Android version is in development, as the company seeks to grow beyond its base in the northern hemisphere.
SABMiller has sharpened its focus on sustainable development by identifying five shared imperatives that tackle the most material issues for its business. The five imperatives are: accelerating growth and social development in value chains; making beer the natural choice for moderate and responsible drinking; securing shared water resources; creating value through reducing waste and emissions; and supporting responsible land use for brewing crops. SABMiller believes these imperatives address joint risks that can only be tackled through partnerships with stakeholders facing similar challenges. The report outlines SABMiller's approach to each imperative.
SABMiller has sharpened its focus on sustainable development by identifying five shared imperatives that tackle the most material issues for its business. The five imperatives are: accelerating growth and social development in value chains; making beer the natural choice for moderate and responsible drinking; securing shared water resources; creating value through reducing waste and emissions; and supporting responsible land use for brewing crops. SABMiller believes these imperatives address joint risks that can only be tackled through partnerships with stakeholders facing similar challenges. The report outlines SABMiller's approach to each imperative.
The focus on business scaling is crucial for the company, starting up in Baltics. Starting up in a small country forces you to think globally from day one. The importance of planning and strategy to expand abroad is crucial for the small company, and such steps such be well-thought throughout.
This presentation used in electronic commerce conference "E-komercija '16" by Matiss Ansviesulis from company Creamfinance.
This document is Philippine Business Bank's 2012 annual report. It summarizes the bank's financial highlights for 2012 including total resources of 33.097 billion, total loans of 20.869 billion, total deposits of 26.449 billion, and net income of 654 million. It discusses the bank's operational highlights for the year such as opening new branches, participating in entrepreneur forums, and awards received. The Chairman's letter expresses satisfaction with the bank's performance and growth while preparing new products and focusing on customers.
Neil Foley provides information consulting services to help clients with research needs. This case study shows how Neil helped beverage company ZigaZag PR develop a marketing strategy for their new coconut juice drink client, CCC Drinks. Neil provided research on the beverage market, competitors, potential new demographics, and marketing approaches. This informed ZigaZag's strategy to distinguish their client's product and maintain interest over six months nationally. Neil's research identified publications and angles to promote the drink beyond conventional outlets, like using the coconut's many uses and properties to feature it in lifestyle, trade, environmental, travel and nature magazines.
African Grey is a brand consultancy that helps businesses grow in Sub-Saharan Africa. They have extensive experience building brands across African markets in challenging conditions. Their approach focuses on market understanding, innovation, capability building, and measurement to develop brand strategies, communications, and activations tailored to each region and route to consumers. African Grey has successfully driven projects across Sub-Saharan Africa for clients in various industries, developing solutions that gain cultural insights and create new brands addressing local needs.
Advertisement
TV Advertisement Clutter
Why is Advertisement Clutter a Problem?
How to Break through Ad Clutter?
Impact of Ads Clutter on SMEs
Case Studies of Pakola and Hico Ice-Cream
RevitalVision is a non-invasive vision improvement technology that enhances eyesight through neurological stimulation. It involves completing 20 computer sessions over several weeks, with each session lasting around 20 minutes. Patients see on average a 2-line improvement in visual acuity and 100% increase in contrast sensitivity. Practices can incorporate RevitalVision to provide an innovative treatment option for patients seeking better vision without surgery.
The document summarizes research on the role of refractive correction in treating amblyopia. Key points:
- Refractive correction alone can significantly improve visual acuity in amblyopic eyes over several weeks or months, termed "refractive adaptation." Studies found an average improvement of 0.1-0.5 logMAR units.
- Refractive adaptation benefits all major types of amblyopia, including strabismic amblyopia. About a quarter of patients in some studies achieved normal vision with refractive correction alone.
- Later studies confirmed these findings and established refractive adaptation as an important first step in amblyopia treatment protocols before other therapies like occlusion.
- The neurophysiological basis is unclear but
The study examined the prevalence of amblyopia, strabismus, and refractive errors in 6-year-old children entering school in Shahrood, Iran. Of the 902 children invited, 815 were examined. The prevalence of reduced visual acuity was 3.6% and amblyopia was 1.7%. Refractive errors were common, with hyperopia in 20.7% and astigmatism in 19.6% of children. Overall, 6.4% of children were at risk of amblyopia, mostly due to significant refractive errors. The results emphasize the need for eye care services for preschool children to detect and treat vision problems.
This document presents a cost-effectiveness model comparing four screening strategies for detecting amblyopia in pre-school children: 1) Screening high-risk children under 1 year old by ophthalmologists, 2) Screening all children under 1 year old by ophthalmologists, 3) Screening all children ages 3-4 by pediatricians/GPs, and 4) Screening children ages 3-4 attending kindergarten by orthoptists. The model was developed from a societal perspective and applied to Germany. Screening all children under 1 year old by ophthalmologists detected the most cases and had the highest cost-effectiveness. All strategies left some children undetected.
13-16 year olds and college students would be good target audiences for music. Teenagers listen to different music genres and use music to relax and study as exam pressures increase during high school. They may also be inspired by bands to start their own musical groups. College students have free time to listen to music and opportunities to play, and use music magazines and concerts to enjoy their favorite artists while balancing school commitments.
This study measured binocular balance in people with normal vision by quantifying their sensitivity to coherent motion presented separately to each eye. The study found that:
1) Most subjects showed balanced or weakly imbalanced sensitivity between the eyes, but some showed strong imbalances.
2) The degree of imbalance, or "balance point", was affected by mismatches in mean luminance between the eyes, suggesting inhibitory circuits underlying eye dominance are located precortically.
3) Changing the interocular contrast ratio allowed quantification of the contrast required for balanced sensitivity, referred to as the balance point.
1) The study examined clinical measurements and neural changes associated with vision therapy in adults with convergence insufficiency.
2) Convergence peak velocities were slower in subjects with convergence insufficiency compared to controls, which may contribute to asthenopic complaints.
3) Subjects underwent 18 hours of vision therapy. Several clinical measurements, including nearpoint of convergence and positive fusional vergence, improved significantly after therapy. Neural activity in frontal and cerebellar regions also increased significantly.
This document provides an overview of vision therapy and its benefits from the perspective of teachers and parents. It discusses how vision problems can impact learning in subjects like reading, math, and writing. The document also summarizes research studies that show vision therapy can effectively treat conditions like convergence insufficiency. Suggested classroom modifications for students with vision issues are presented. The goal is to educate on the connections between vision and learning and how vision therapy can help students succeed academically.
The document discusses various types of pumps used to move fluids, including centrifugal and positive displacement pumps. It describes how pump curves are used to determine the head, flow rate, efficiency and horsepower of centrifugal pumps. It also covers topics like net positive suction head (NPSH) and cavitation, as well as selecting an appropriate pump and pipe size for a given system.
The document discusses the banking environment in Scandinavia and the role of banks. It notes that while the Nordic economies have stabilized since the financial crisis, challenges remain like unemployment and low interest rates. Banks play an important role in people's daily lives and the national economies, but must balance the needs of different stakeholders - customers who remain wary of banks, regulators focused on stability, and shareholders seeking profits. The document considers opportunities for banks like cryptocurrencies which some see as threatening but others see as offering opportunities.
Pressed Juices and Finn Cold Press are two leading cold-pressed juice brands in Melbourne. Pressed Juices was founded in 2012 and has expanded to 10 stores across Victoria and NSW, while Finn Cold Press is a newer brand focused on online delivery. Both brands target health-conscious consumers but differ in their approaches. Pressed Juices has established brand recognition through consistent branding across its stores and partnerships with health and fitness events. Finn Cold Press lacks brand consistency and needs to improve its online presence and promotional activities to increase awareness. A potential new entrant to the market should consider the strategies of these existing brands.
This document provides an analysis and communication strategy for Lakrids by Johan Bülow to open a pop-up shop in Amsterdam, Netherlands. It begins with a SWOT analysis of the new market entry and establishes the company's core story and brand identity. It then analyzes Lakrids' current communication and advertising approaches. Market research using Hofstede's cultural dimensions model is presented to understand differences between Dutch and Danish cultures. The document outlines target groups and develops a multi-part communication strategy and plan centered around the shop opening events and initiatives.
1. Avelgood Apps, based in Bulawayo, Zimbabwe, has created several mobile apps including tools and flashlight apps that have won awards and millions of downloads.
2. Their new Twiggle app allows users to identify birds by recording their songs or entering physical characteristics, and aims to expand their audience globally among bird lovers.
3. Twiggle is available for free on Apple and Windows platforms, and an Android version is in development, as the company seeks to grow beyond its base in the northern hemisphere.
SABMiller has sharpened its focus on sustainable development by identifying five shared imperatives that tackle the most material issues for its business. The five imperatives are: accelerating growth and social development in value chains; making beer the natural choice for moderate and responsible drinking; securing shared water resources; creating value through reducing waste and emissions; and supporting responsible land use for brewing crops. SABMiller believes these imperatives address joint risks that can only be tackled through partnerships with stakeholders facing similar challenges. The report outlines SABMiller's approach to each imperative.
SABMiller has sharpened its focus on sustainable development by identifying five shared imperatives that tackle the most material issues for its business. The five imperatives are: accelerating growth and social development in value chains; making beer the natural choice for moderate and responsible drinking; securing shared water resources; creating value through reducing waste and emissions; and supporting responsible land use for brewing crops. SABMiller believes these imperatives address joint risks that can only be tackled through partnerships with stakeholders facing similar challenges. The report outlines SABMiller's approach to each imperative.
The focus on business scaling is crucial for the company, starting up in Baltics. Starting up in a small country forces you to think globally from day one. The importance of planning and strategy to expand abroad is crucial for the small company, and such steps such be well-thought throughout.
This presentation used in electronic commerce conference "E-komercija '16" by Matiss Ansviesulis from company Creamfinance.
This document is Philippine Business Bank's 2012 annual report. It summarizes the bank's financial highlights for 2012 including total resources of 33.097 billion, total loans of 20.869 billion, total deposits of 26.449 billion, and net income of 654 million. It discusses the bank's operational highlights for the year such as opening new branches, participating in entrepreneur forums, and awards received. The Chairman's letter expresses satisfaction with the bank's performance and growth while preparing new products and focusing on customers.
Neil Foley provides information consulting services to help clients with research needs. This case study shows how Neil helped beverage company ZigaZag PR develop a marketing strategy for their new coconut juice drink client, CCC Drinks. Neil provided research on the beverage market, competitors, potential new demographics, and marketing approaches. This informed ZigaZag's strategy to distinguish their client's product and maintain interest over six months nationally. Neil's research identified publications and angles to promote the drink beyond conventional outlets, like using the coconut's many uses and properties to feature it in lifestyle, trade, environmental, travel and nature magazines.
African Grey is a brand consultancy that helps businesses grow in Sub-Saharan Africa. They have extensive experience building brands across African markets in challenging conditions. Their approach focuses on market understanding, innovation, capability building, and measurement to develop brand strategies, communications, and activations tailored to each region and route to consumers. African Grey has successfully driven projects across Sub-Saharan Africa for clients in various industries, developing solutions that gain cultural insights and create new brands addressing local needs.
Advertisement
TV Advertisement Clutter
Why is Advertisement Clutter a Problem?
How to Break through Ad Clutter?
Impact of Ads Clutter on SMEs
Case Studies of Pakola and Hico Ice-Cream
Axel Vino Wine Co. produces high quality wines in the Philippines using locally harvested ingredients. The document outlines the company's objectives of creating profit, satisfying customers, attaining organizational goals, and using 10% of profits to help orphans. It discusses the target demographics of white collar workers, teenagers, elderly and others in Legazpi City. The marketing strategy involves establishing a brand image and segmenting and targeting specific consumer groups. The SWOT analysis identifies strengths like quality products and experienced staff, weaknesses like being new, opportunities like increasing distribution, and threats like strong competitors.
My project title is -- ANALYTICAL STUDY ON CREAM BELL ICE CREAM COMPANY MARKET SHARES, PRODUCTS & SERVICES & CONSUMER PERCEPTION , BEHAVIOR & SATISFACTION ABOUT CREAM BELL ICE CREAM – in LUCKNOW MARKET.
Also to find retail network size of CREAM BELL ICE CREAM in LUCKNOW and to go through the retail network to know retailers view about supply chain of CREAM BELL ICE CREAM, to know the complaints of CREAM BELL ICE CREAM and to find suggestions from retailers for more penetration of CREAM BELL ICE CREAM in LUCKNOW region.
“ The study of customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation.”
This helps to know customer satisfaction with a service by using the gap between the customer’s expectations of performance. This provides the measurer with a satisfaction “GAP” which is objective and quantitative in nature. “Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty.” Customer Satisfaction data are among the most frequently collected indicators of market perceptions.
It is seen as a key performance indicator within business and is a part of the four perspectives of Balanced Scorecard.
Regards
RAHUL SINGH
The document provides an overview of Blue Drops, a mineral water company. It includes sections on the company's background, market scenario, product selection, operations strategy, product development, process design, facilities location, facilities layout, capacity planning, demand forecasting, scheduling and resource planning, and continuous quality improvement. The document outlines Blue Drops' vision, mission, values and operations from water treatment and production to distribution across India.
The document provides an overview of AccessBank Azerbaijan, including its mission, shareholders, history, key financial highlights from 2014, and statements from the Chairman and CEO. It also includes sections on operational business lines like lending and banking services, as well as governance, CSR, financial statements, and outlook.
The annual report summarizes ARM's work in 2015 to promote responsible artisanal mining. Key highlights include:
- 10 mines achieved Fairmined certification, including the first in Mongolia.
- Technical assistance was provided to 107 mines impacting 5,520 miners.
- Projects in Colombia, Bolivia, Peru, Senegal and Burkina Faso promoted inclusion of small-scale miners.
- Advocacy work included participation in initiatives to formalize the sector and establish responsible policies.
- New partnerships strengthened Fairmined's outreach in markets like North America.
- Miners' work was honored with the Nobel Peace Prize being made of Fairmined Gold.
E3 International Agency Network- Best of International (BOI) Awards 2014E3network
Vodafone needed a consistent sales tool to help confidently present their story to customers. They developed an iPad app called iStory that provided rich content and visuals to guide engaging conversations. Initial results showed over 77% of salespeople adopted it and over 44% were active users.
Yara International sought to improve safety performance across its global operations. A branding agency recommended changing the safety culture through a massive communication campaign endorsed by top management and using storytelling to spark intrinsic motivation. The expected change in culture was to be confirmed in 2014.
Repsol needed to raise awareness among employees about risks of improper information usage. An agency created a top ten list of important topics with online and video content to make the
Varun Beverages Ltd is a manufacturer and distributor of PepsiCo beverages in India and several other countries. It has a long-standing partnership with PepsiCo and is the sole PepsiCo franchisee in many regions. The document discusses VBL's business model, financials, growth opportunities and risks. It recommends accumulating VBL shares based on its franchisee business, experienced promoters, premium valuation due to sole PepsiCo distributor status in India, and new product launches like the energy drink Sting. The stock is seen as having long term upside potential of 70-80% over 3-4 years.
Similar to Andreas Brolund - Beverage Bag Dispensers (20)
1. U g l e v e j 7 , 4 . t . h K ø b e n h a v n N V 2 4 0 0 D e n m a r k
Niels Brock - Main Thesis – Beverage Bag
Dispensers
Andreas Brolund 2x4u
What procedures and challenges must be overcome to successfully launch beverage bag
dispensers into the Zambian market?
Based on Zambian Breweries PLC internship
CARLOS SALAS LIND
CONFIDENTIAL
Summer
16/05/2012
2. Andreas Brolund 2x4u Page 2 17/08/2016
Niels Brock
Executive Summary
Zambia has been growing economically at a steady rate, making it a very
attractive place for foreign investment. With an average growth rate of 5.1
percent and economic incentives created to further boost investor confidence,
Zambia is a market with many opportunities.
Through an understanding into the market dynamics of the beverage industry
gained during my work placement at Zambian Breweries Plc., a subsidiary of
SABMiller, I have gained insight into potential target groups of people that are
not exploited by any businesses in Zambia. By creating the company Brolund
Solutions, I will be able provide an innovative Beverage Solution by using
beverage bag dispensers.
Beverage bag dispensers are a mobile keg that is able to keep liquid cold or
warm for up to 4 hours and dispense the beverage into reusable cups. They are
also used for branding due to their elevated body and flag for easy sighting. They
are a proven success in European markets, most notably with public gatherings
such as football games at a stadium. The bag increases profits by selling more
drinks while improving customer satisfaction.
Due to the supply of beverages being limited to local producers that can supply
kegs, a market analysis was done to select the best soft drinks and beers.
Zambian Breweries Plc., is the market leader for local beer and producers for
Cola-Cola in Zambia making their products the right choice. This is due to Coca-
Cola dominating the market share for soft drinks and Mosi and Castle lager
dominating the beer category.
In order to secure the rights to be the official beverage seller at football games,
the benefits of the products must be highlited to the Ministry of Sport and
Football association of Zambia. The environmentally friendly cups and increased
safety due to few people crowing at bars will be presented to them alongside
with the increased customer satisfaction.
The main regions of Zambia that Zambia Breweries use will be geographically
targeted. These are Lusaka and the Copperbelt primarily due to local production
of drinks and football infrastructure. Nothern, Southern and Central will also be
targeted due to their large populations.
6. Andreas Brolund 2x4u Page 6 17/08/2016
Niels Brock
Introduction
Zambia is a developing country experiencing high levels of economic growth and
is on the path to becoming an emerging market. As the country continues to
grow, public gathering events such as music festivals, sporting events are on the
rise. Especially now that Zambia, are the current African Football champions and
are set to host the African Cup of Nations tournament in the newly designed, high
capacity football stadiums.
Happy Customers, Growing Profits!
With beverage bag dispensers, you now have the power to make public
gatherings your new storefront with mobile vending products from the Beverage
Bag Dispenser and Cup-Service. The full line of environmentally friendly Cup-
Service products lets you and your staffs take hot or cold refreshments i.e. beer,
coffee, and soda directly to the customer. Mobile vending products like the
Beverage Bag Dispenser are the tools you need to generate sales and profit that
you would otherwise miss due to congested lines at bars or various events.
Methodology
Chapter 1 will be investigating part A of the problem formulation. In order to
answer what challenges launching the beverage bag dispenser could face in
Zambia, I will carry out an external marketing audit through a pestle analysis. I
will also use porter’s five forces to analyse the Zambian market, as I will set up a
company. I will also look at the legal aspects of using the Beverage Bag dispenser
in Zambia.
Chapter 2 will investigate part B of the problem formulation. In order to answer
how the Beverage bag dispensers are doing in other markets, I will carry out an
analysis of the marketing mix in selected European/American markets (product,
place, promotion, and price).
8. Andreas Brolund 2x4u Page 8 17/08/2016
Niels Brock
Flow Chart
1
• Is Zambia suitable for Beverage Bag Dispensers?
• PESTEL
• Entry Modes
• Legal Issues
2
• How attractive are Beverage Bad Dispensers in other
markets?
• Marketing Mix Europe/America
3
• SWOT Analysis
• Porters Five Forces
• Competitors in the Zambian market
• Market Segmentation
• Postioning & Marketing Mix
4
• Strategy to implement
• Ansoff Matrix
• Budget
5
• Recommendations
• Conclusion
9. Andreas Brolund 2x4u Page 9 17/08/2016
Niels Brock
CHAPTER 1
PESTEL ANALYSIS - ZAMBIA
Political
Zambia is a constitutional democracy with a peaceful, stable multi party
environment, which is anchored on the rule of law with distinct separation of
powers between the executive, legislature and judiciary3
. The press and the
judiciary system are run independently alongside a strong civil society. These
political characteristics provide a stable environment for investors to conduct
business with the security and confidence they need. As Zambia has consistently
continued on a path of political freedom and remained peaceful, it has become a
relatively predictable environment for investors to do business in. This has made
it easy for agencies like the Zambia Development Agency to promote broad
based investments, trade and exports4
.
Previous governments have been very supportive of business as they undertook
a number of reforms that were aimed at improving the investment and business
environment in Zambia. One of the most prominent of these reforms was the
Private Sector Development Programme (PSDP) and strategic Action Initiative
for Economic Development (SAIED), commonly referred to as the Triangle of
Hope (ToH). The extent of how successful this reform has been is still been
measured up to today but the progress is clear in progressive state of the
economic environment.
Economic Environment
The economic climate in Zambia has been improving tremendously and
continues to move in this direction. From 1999 to 2008, Zambia’s economy has
3
(Zambia Development Agency, 2009)
4
(Zambia Development Agency, 2009)
10. Andreas Brolund 2x4u Page 10 17/08/2016
Niels Brock
experienced positive growth and very stable macroeconomic surroundings. Real
gross domestic product (GDP) has averaged 5.1% per annum between 2001-
2007. 5 Other important macroeconomic detectors such interest rates and
inflation has also gained much ground in the recent years, as their downward
trend has increased. For over 30 years, inflation levels have never been this low.
Inflation declined to single digits from 18.7% in 2001 to 8.9% in 20076. In 2008,
inflation moved upwards, but this was mostly due to the financial crisis as it has
stabilized since. The rates for borrowing more have also declined from an
average of 54.6% in 2001 to 26.9% in 2008. Exchange rates have been improving
while also been relatively stable. This stability is really good as it allows a
business to predict the future more accurately. Such stability is connected
directly linked to the implementation of various monetary policies and fiscal
measure at the rights times, improving investor’s confidence in Zambia.
Zambia is and continues to be a free market economy and pave the way for other
economies. Furthermore Zambia has become more recognized as one of the most
liberalized economies, not only in the sub region (Southern Africa) but also in
Africa as a whole. Investors in Zambia are allowed to repatriate 100% of their
net profits due to Zambia having no foreign exchange controls while also being
offered fiscal incentives. This makes Zambia a very attractive investment
opportunity.
Infrastructure in Zambia will also be crucial to Beverage bag dispensers been
successful in Zambia as public gatherings will be prime locations for launching
out product. Zambia’s infrastructure is very underdeveloped but is moving in the
right direction. The government is committed to improving the infrastructure in
remote areas of the country in order to increase the potential investment
opportunities that can be tapped out with business creation. The infrastructure
for sport in Zambia is making great headway. Zambian culture is closely
associated with sport, particularly football, the government has taken great steps
to develop this sector. They have partnered with the Chinese government to
5 (Zambia Development Agency, 2009)
6
(Zambia Development Agency, 2009)
11. Andreas Brolund 2x4u Page 11 17/08/2016
Niels Brock
restore several current stadiums and build 3 new high capacity stadiums. This
comes at a time when Zambia has also just won the Africa Cup of Nations, making
them the African Champions of Football. This has created a great atmosphere in
Zambia due to the fashion in which they won the competition making football
stadiums a prime target for beverage bag dispensers to be used during football
games and other events held at these stadiums. From an institutional analysis
view, this is a perfect time to add my product to the sporting sector as football is
on the high rise in Zambia.
Regional Economic Comparison
Referring to Chart A7 in the Appendix, when you compare Zambia to other
countries in the region, you get a better image of how well Zambia is doing in
various economic indices. For example, Zambia claims to have a good GDP
growth rate of 6.2% when neighboring Angola has a rate of 21.1%. Although this
shows Zambia to be far less superior to Angola and a few other countries, Zambia
scores relatively well on the ease of doing business scale in the region. Zambia
was ranked at 101 out of 181 countries, only to be beaten by Botswana and
Namibia. This is encouraging for me as a prospective investor as other countries
with higher GDP growth like Congo and Angola are not easier to operate making
Zambia a more stable and attractive market with relatively good GDP growth. To
Back this fact up, Zambia scores 1st on the Foreign Direct Investment inflow with
USD 984 million in 2007 followed by Namibia with USD 797 million showing that
investors are picking Zambia8.
Cost of doing Business in Zambia
Referring to Chart B9 on company registration when starting a business in
Zambia, you can see the procedures and fees associated with this. All companies
must be registered at the Patents and Companies registration Agency (PACRA). I
would need to register a private company with a minimum nominal capital
7 World Economic Forum, World Bank, IMF, UNCTAD, Ministry of Finance & National Planning –
World Bank Survey conducted in 2008.
8 UNCTAD 2008
9 (Zambia Development Agency, 2011)
12. Andreas Brolund 2x4u Page 12 17/08/2016
Niels Brock
amount of, 5 million Zambian Kwacha, which is approximately DKK 5300.
Alongside that amount it will cost approximately DKK 300 to purchase forms and
register them. A certificate of incorporation and certificate of share capital must
be obtained then a company seal will be issued. The process takes approximately
28 days making it slightly complicated but nothing too serious as other countries
like China take long periods too but still attract many investors due to the
opportunities the market offers.
Social Environment
Zambia has a population of 12 million people. Roughly 70% of the population is
fairly educated as literacy levels are at 70%. This supplies a labour force that can
be trained relatively easy. However, Zambians generally lack the
entrepreneurship spirit vital for people to develop their own businesses. This is
due to previous policies that encouraged people to train for formal employment.
HIV/AIDS is also recognized as problem affecting development in Zambia.
Statistics show that this virus mainly affects people aged 15 to 49 years. This
aged group is the main working segment of the economy affecting productivity.
This could also affect the target group for sales of our beverages at public
gatherings. On a positive note, the infection rate has reduced due to intensified
efforts from the government and other partners addressing HIV/AIDS.
Generally, Zambians are popularly known for their hospitality that is exhibited to
foreigners who visit the country either as tourists or as investors.
Technological Environment
Zambia although developing, has not reached a satisfactory technological level.
ICT technology and skills development programs are expensive, making them
inaccessible to most Zambians. Rural areas are affected on a higher scale as they
lack ICT tools and services. Looking towards the future, Zambia has installed
optic fiber networks across the country in an effort to develop accessibility and
the cost of information through the Internet. The Zambia Development Agency
13. Andreas Brolund 2x4u Page 13 17/08/2016
Niels Brock
also strives to strenuously promote technological investments in other sectors
such as health, Manufacturing and Agriculture.
Environment
Any investor in Zambia must be aware of the Environment Protection and
Pollution Control Act that provides guidelines that investors must be aware of.
This is important and there have been a growing number of projects that have
been rejected by the Environment council due to the impact these projects posed
on the environment. This could be a huge opportunity for beverage bag
dispensers as they offer to reduce pollution through litter reduction. Our
beverages will be served in recyclable cups rather than selling plastic bottles.
These is very relevant as I have recently had meetings with the minister of local
government and houses, Dr Nkanduluo, who advised Zambian Breweries to work
away from using plastic to package there beverages, due to a law to ban plastics
packaging soon to take effect. Zambia Breweries has had to take this into
consideration and reflect this in their new corporate strategies. If plastic
packages were to be banned, alternative forms of more environmentally friendly
packages would need to be used. The perfect example of this would be beverage
bag dispensers as there are environmentally friendly. Meetings with the Ministry
of Local government could even provide support for the set up of my company
that would offer these solutions. Furthermore, Corporate entities like Zambian
Breweries may want to enhance their corporate image by using or branding our
beverage bags as there will be used in public events.
Legal Environment
In order to start a business in Zambia, one must be aware of the following laws
and acts:
• Income Tax Act
• VAT Act
• Customs and Exercise Act
14. Andreas Brolund 2x4u Page 14 17/08/2016
Niels Brock
• Immigration and Deportation Act
• Citizen Economic Empowerment Act
• Competition Act and other legislation
The Zambia Development Agency works towards the harmonization of all these
laws in order to promote and facilitate trade and investment as best as possible
without hindrances.
Summary – Reasons to Invest in Zambia10
• An abundance of natural resources and manpower
• Political stability since attaining independence in 1964
• Abolition of controls on: prices, interest rates, foreign exchange rates, free
repatriation of debt repayments
• Guarantees and security to investors with legislated rights to full and
market value compensation
• Duty Free Access to regional, wider African and the USA markets under
SADC, COMESA/FTA and AGOA (African Growth and Opportunity Act)
respectively
• Banking, Financial, Legal and Insurance services of international standard
as week as a Stock Exchange
• Double taxation Agreements with a number of European, North American,
African and Asian countries
• Good place to work and live – sub-tropical climate and vegetation with
plenty of water. Friendly people, mostly English speaking, high literacy
rate and educational establishments to University level. Strong religious
values. Open-air lifestyle with nature reserves, game parks, rivers, lakes
and waterfalls.
• Thriving Private Sector – Government has successfully privatised most of
the previously state owned enterprises, thus encouraging an
entrepreneurial culture.
10 (Zambia Development Agency, 2010) Page 9
15. Andreas Brolund 2x4u Page 15 17/08/2016
Niels Brock
Financial Incentives to Small Businesses (micro or small enterprises)
• For an enterprise in an urban area the income shall be exempt from tax
for the first three (3) years.
• For an enterprise in a rural area the income shall be exempt from tax for
the first five (5) years.11
Vending Laws
Zambia does not have solid vending laws as a large part of the population in
urban cities make a living of selling products as street venders. An alcohol license
must be obtained alongside a certificate of heath from the health and safety
board.
11 (Zambia Development Agency, 2009)Page 10
16. Andreas Brolund 2x4u Page 16 17/08/2016
Niels Brock
Chapter 2
Beverage Bag Dispensers in other markets
Referring to the testimonials of different businesses using beverage bag
dispenser on the thirsty solution website (one of the main suppliers of the
product), I will give a description of the current uses for the product in existing
markets around the world.
The O2 Arena, London, UK – They have worked with thirsty solutions to deliver
beverages to their customers throughout the venue. Having the ability to serve
hot and cold beverages, at the correct temperature, right to the customers’
location, has been invaluable to their business and has increased their sales
considerably. (Tom Haywood)12
The London Eye – The London Eye attracts up to 18 thousand visitors per day
and is regularly sold out. The result of this is queues of people waiting to see
London from this unique vantage point. In partnership with Coca-Cola and
thirsty solutions, they have been able to deliver drinks to their customers when
they need it most. These customers who would otherwise not be able to leave the
queue, can now receive beverages at the correct temperature. These projects
lead to sales revenues increasing by over 800%. (Heidi Humby)13
Arsenal Football Club – Since introducing the beverage bag dispensers at the
Emirates Stadium, their beverage sales figures have rocketed. By using this
product at mobile vending points, they have been able to reduce the number and
length of queues for beverages. This has increased the satisfaction of paying
spectators as they can enjoy more the football match while increasing turnover.
They take so much pressure away from traditional outlets at peak periods such
12 (Thirsty Solutions, 2009)
13 (Thirsty Solutions, 2009)
17. Andreas Brolund 2x4u Page 17 17/08/2016
Niels Brock
as half time. (Kieran Tingle) Other stadiums claiming the same experience are
that of Sheffield United F.C and Gloucester Rugby club.14
Cardiff International Arena – Using the beverage bag dispenser lead to their
profits rocketing. Once customers begun to recognize the backpacks and the
concept of mobile selling, the concept really took off. It helped minimize queues
and create interest from those that don’t venture into bars, targeting other
market segments in this way. (Paula Walsh)15
What if Innovation & Phenomenon Promotion Agency – Both of these
companies boost a much more efficient process to how they gather market
research for new drinks. They can move on streets in many locations and get
peoples attention and gather feedback after people of sampled the drink. The
easy to do branding of the bags proved to be extremely handy at getting peoples
attention on the street.16
European Market Analysis
Beverage bag dispensers have been proving to be a revolutionary product in
other markets around the world. The strategic advantage of using these bags is
the fact that with this product. You take the beverage to consumer rather than
the consumer going out of their way to locate a place to purchase a drink. When a
consumer looks for a drink that is time being wasted. Not every consumer will go
the complete length for a drink if it is not easy. This product also caters for
consumer who would not normally go into bars or other shops for drinks as we
go directly to them. Users such as the Emirates stadium and the London Eye
really highlight the progressive effects of the product. It targets consumers who
are unable or would preferably not want to move to obtain a drink and by
delivering to this set of consumers, you sell product to other consumers while
increasing the delivered level of satisfaction to each consumer. At the Emirates
14 (Thirsty Solutions, 2009)
15 (Thirsty Solutions, 2009)
16 (Thirsty Solutions, 2009)
19. Andreas Brolund 2x4u Page 19 17/08/2016
Niels Brock
Chapter 3
The Zambian Beverage Market
By analyzing the Zambian beverage market for soft drinks, I will be able to
determine what drinks and beverage companies to target in various regions of
Zambia. This is relevant for various reasons such as branding on beverage bags
and determining what drinks to sell to the various target groups in the selected
regions of Zambia. The various beverage companies target different age groups
so this will help me determine my target audience.
Soft drinks
There are several players in the soft drinks market and more notably, Pepsi
under Varun Beverages LTD has recently entered the Zambian soft drink market.
The effect Pepsi has had on the market share and the presence of them in Zambia
will be crucial for my strategy, as they are at the start of the product life cycle in
ZAMBIA subsequently requiring much higher investment to launch the product
and increase their sales over Coca-Cola.
The following information is confidential and for my research only.