Draft FCB CT duo Andre de Wet and Riaan van Wyk won Gold awards in the Radio and Original Afrikaans categories at the Pendoring Awards for their work on "Die Burger" newspaper, proving that print still needs elements of radio to achieve results. Their "Kiwi-Kapenaars" radio campaign for Die Burger, which featured Cape Town rugby fans singing the New Zealand national anthem in Afrikaans, was successful in starting a debate on why so many local fans support overseas teams. De Wet emphasizes the importance of having fun while writing for radio and rewriting scripts multiple times to achieve effective creative work. While awards are rewarding for egos, the main focus should be

1. DRAFT FCB CT GOES FOR GOLD AT PENDORING AWARDS!
DRAFT FCB CT
GOES FOR GOLD AT
PENDORING AWARDS!
Draftfcb CT duo Andre de Wet and Riaan van Wyk walked away
with Gold in both the Radio and original Afrikaans categories for ‘Die
Burger’ at the Pendoring Awards, proving that in 2011 – even print
needed a little radio to get results!
RADIO THE BEST OF 2011 | PRESENTED BY THE RAB SA

2. DRAFT FCB CT GOES FOR GOLD AT PENDORING AWARDS!
RAB: Tell us a bit about the awards. What impact do they have for you, your agency and
local radio creative as a whole?
AdW: To win a Gold Pendoring is no easy feat, especially in the radio category. Afrikaans is
a very expressive language, and radio is the perfect medium to showcase its diversity and
character. We are immensely proud of this achievement.
RAB: What’s the concept behind the ‘Kiwi-Kapenaars’ campaign that really made it work?
AdW: As rugby-loving, proudly South African Capetonians, we regularly watch games at
Newlands. It puzzled us why so many Cape Town fans are rooting for New Zealand teams, so
we wanted to put this topic in the spotlight.
Our client, Die Burger Newspaper, continuously encourages its readers to debate topics and
form their own informed opinions – so we knew they were the perfect vehicle to kick off the
debate. We started brainstorming and after throwing around some ideas we thought it would
be really funny if these Kiwi-Capetonians started singing the New Zealand anthem in their
own distinct, colloquial Afrikaans.
RAB: please share some top tips on writing for radio.
AdW: If you’re having fun while writing a radio spot, you know you’re in the money. You won’t
write effective radio if you don’t put your heart and soul into the characters and the message.
Write, rewrite and rewrite again – a script very seldom flies on the first take.
RAB: Your thoughts on the awards vs. advertising effectiveness debate?
AdW: Both have merit. As a creative team we always welcome an award. We need our egos
stroked from time to time, but we also understand that we have a duty to our clients to deliver
effective work. At Draftfcb our aim with every job is to create ‘ideas that matter’. Not only
when it comes to answering our clients’ briefs, but also when coming up with ideas that are
relevant to our audience. There’s nothing more rewarding than making an ad that wins awards
and at the same time gets talked about.
Andre de Wet & Riaan van Wyk
Draftfcb Cape Town
RADIO THE BEST OF 2011 | PRESENTED BY THE RAB SA