Ron Burgundy is the top-rated male anchor in 1970s San Diego who resists working with new female anchor Veronica Corningstone until she refuses to be relegated to "female" topics; their escalating rivalry becomes an all-out war. The film is a comedy classic full of quotable one-liners. After both are fired, Ron saves Veronica from falling into a bear pit during the birth of the bear cubs they had been following, with Ron's dog Baxter ultimately saving the day, allowing them to become co-anchors on network news.