This document outlines the PR plan for Anatomy Magazine for the 2009-2010 season. It identifies key stakeholders and publics they want to target including universities, local newspapers, and blogs. The tactics section describes ways to promote the magazine such as press releases, editorials, flyers, email blasts, social media, and word-of-mouth. It also establishes a PR team and provides details on the launch of the first issue in January 2010 focusing on men's fashion, music, and pop culture.