The document summarizes the design and market research process for a product called "glowingsby". It describes brainstorming ideas, rapid prototyping, and designing wings. It then outlines a two phase process of product design and market analysis. 15 user interviews were conducted at various stores to get feedback and estimate potential sale prices. Cost analyses were also presented, including variable costs for materials and fixed one-time costs like equipment.

1. project glowingsby ananya ram

2. the brainstorming
&
design process

3. sketching ideas

4. rapid prototyping

5. designing & cutting

8. the wings

10. the
inspiration

11. the
inspiration

14. phase 1, product design

15. phase 2, market analysis

16. user interviews
15 total interviews
books inc
papersource
francesca’s
solar city
ambassador toys
west elm
crate&barrel
university art
inhabiture
restoration hardware
rocket fizz
shady lane
c is for craft
paperwhirl
palo alto toy world

17. restoration hardware
$300
high end
Sale price estimation
given by store:

18. palo alto sport shop &
toy world
$30
kid
targeted
Sale price estimation
given by store:

19. $150
eccentric
& unique
paperwhirl
Sale price estimation
given by store:

20. $35
francesca’s other
specialized
Sale price estimation
given by store:

22. $118
Averagesale price estimation given by store:

24. variable costs:
wood
acrylic
wood glue
crayons
LEDs
fishing line
wire
lead-free solder
fixed one time costs:
soldering iron
MacBook Pro
Business cards, stationary, etc.
fixed recurring costs (per month)
techshop membership
adobe illustrator
marketing

26. Thank you!
find me in
the iLab!