The document analyzes the visual design and narratives of three different music album covers - "Ministry of Sound", "Anouar Brahem Trio", and "Moon Safari". It describes the genre, colors, imagery, and typography used for each album cover. The "Ministry of Sound" cover features blue colors and imagery of ice and water to represent its chillout dance music. The "Anouar Brahem Trio" world music cover uses black and white and blurry images to portray a mysterious and artistic style. Finally, the "Moon Safari" electro album has bright colors, space imagery, and safari outfits to depict its loud and colorful theme.
The challenge: non-profit performing arts organization focused on teaching the every day joe to be a storyteller needs to rebrand. Solution: Our Georgetown graduate group proposed the following rebrand strategy and brand launch to announce the new brand to the group's passionate community.
Texas Air Systems is rated as one of the Best Places To Work in Dallas (#6 in the Mid-size company category by the Dallas Business Journal). This slideshow from the Christmas party is a little tribute to the people who work here and make it a great company.
The challenge: non-profit performing arts organization focused on teaching the every day joe to be a storyteller needs to rebrand. Solution: Our Georgetown graduate group proposed the following rebrand strategy and brand launch to announce the new brand to the group's passionate community.
Texas Air Systems is rated as one of the Best Places To Work in Dallas (#6 in the Mid-size company category by the Dallas Business Journal). This slideshow from the Christmas party is a little tribute to the people who work here and make it a great company.
2. ‘MINISTRY OF SOUND’
• Genre:
• Dance
• Colours:
• Blue: water, ocean, cold, calm freshness, relaxation
and chilled – Link to theme of music
• Visual Narrative:
• Ice & Water – ‘Chillout’ music
• Parts of Record players – frozen, ‘old fashioned’
• Typography & Composition:
• Bold
• Small Font
• Simple (represents being relaxed)
3. ‘ANOUAR BRAHEM TRIO’
• Genre:
• World
• Star Image/Star Persona:
• Separate images of each band member with their
individual instruments – easy to recognise each
member
• Colours:
•
•
•
•
Black & White – Old Fashioned
Blurry – mysterious
Artistic
Dull
• Visual Narrative:
• Dull
• Unhappy Facial Expressions
• Typography & Composition:
• Black & White writing – simple font
4. ‘MOON SAFARI’
• Genre:
• Electro
• Star Image/Star Persona:
• Loud Theme – Colourful, bright, wacky
• Each Individual Member is Recognisable from the
instruments they’re playing in the pictures
• Colours:
• Bright colours contrasting with darkness of space
• Black outline drawings of group members – ‘Pop arty’
• Visual Narrative:
• Space – Stars, ‘Moon Safari’
• ‘Safari’ – Safari clothing – brown overalls
• Look like running away from something
• Typography & Composition:
• Different fonts throughout – Same style