The document analyzes a music video in terms of femininity. It discusses how the video portrays the female protagonist displaying her body to an online audience of men, depicting her as a sexual object for their consumption. The video shows the men receiving the livestream and asking her to perform acts, demonstrating male dominance and objectification of women. Through close-ups of different body parts, the video engages in the "dismemberment" of the female body, treating it as an object rather than a person. Later scenes show the woman teasing the men by covering herself with her shirt, suggesting she retains some power over what they see while also reflecting how women may feel about being viewed this way by men.

1. Analyse a music video in terms of
femininity
The Kooks- ‘Bad Habbit’

2. ‘Because sexual objectification, misogyny, violence and gender
stereotypes have been abundant in pop music’s lyrics and videos
for many years, it is not surprising that pop music has been
labelled ‘un-feminist’ and criticised for being one of the many
factors that perpetuate misogynist views of women. Some argue
that pop music over the past three decades has also been part of
a larger cultural resistance to feminism – an attempt to block
progress toward gender equality and resuscitate male
domination.’
http://www.osisa.org/buwa/global/%E2%80%9Cwho-runs-world
%E2%80%A6girls%E2%80%9D-beyonc%C3%A9-feminist-or-not

3. Within this music video the female shown is displaying her body to an audience of
men online, therefore the concept of this video immediately addresses the use of
women as sexual objects.

4. The images above show how men have received the video of the woman
and demonstrate stereotypes of how men react to women’s bodies and
depicts males as dominant as some of the online users (presumed males)
ask her to do things or demand more. This further demonstrates men using
women as sexual objects as they are asking the woman to perform for
them.

5. The clips shown demonstrate the use of ‘dismemberment’ of the female body. This is
something used mostly in advertisement and images however it applies to this video as
the camera is constantly focusing and lingering on different parts of the females body.
Furthermore, the dismemberment of the female body further demonstrates women as
sexual objects as by only showing certain parts of the body the camera is taking away
any of the woman's identity and instead presents the part of her body being shown as
an object for men to look at.

7. The series of clips above show the woman ‘teasing’ the men by covering her
breasts with her shirt until finally she covers the webcam with the shirt. The shirt
gives the woman an element of power as she uses it to cover herself and the
webcam showing that she doesn’t have to Sercombe to what the men are asking
her to do. The final clip of the woman swearing at the camera could
demonstrate how women may (secretly/openly) feel about men and how they
view the female body.

8. https://sites.google.com/a/uw.edu/media-and-
change/content/objectification-of-women-in-
media