The document summarizes a trade delegation from Germany and Greece that visited South Africa to explore business opportunities related to agriculture as part of South Africa's One Million Hectare Presidential Food Security Initiative. The delegation from Hamburg Fresh Produce Market in Germany is interested in establishing orchards in South Africa for crops like pomegranates, olives, vines and paprika on over 1,000 hectares. They also want to provide markets for other fresh produce. Companies from Germany and Greece expressed willingness to invest expertise and resources to support the million hectare initiative through activities like market access, training and funding. They are interested in developing a strong relationship with the initiative to promote naturally grown heritage foods.

1. ANAGREEN
Agricultural Training Initiative

2. November 2015
South African Trade Delegation To Germany & Greece

3. Germany

5. The wholesale market for fruit, vegetables and flowers was first built at its
current site in the Hammerbrook district of Hamburg in 1962. The site
covers 273,464 m². The market hall offers 64,991 m² of wholesaling
space with a further 55,167 m² of outside space available for handling
produce, of which some 28,360 m2 is privately owned. The entire range
of services connected with the distribution of food is available.
“Hamburg Fresh Produce Market”

7. Hamburg Fresh Produce Market
The Hamburg Fresh Produce Market is the biggest wholesale market in Europe trading with fruits,
flowers and vegetables. The market was established by the City of Hamburg, which is at the same time the
province of Hamburg.
The city is represented by an MD Mrs Eliane Steinmeyer who employs about forty-five administrative officials. The market
is run by cooperatives(companies) and represented by CEO Mr Hans-Joachim Conrad who has held this position since
1992.
There are about a hundred companies that rent space at the market and have to meet certain food safety standards. The
cooperatives source the fresh produce from all over the world as well a distributing the products to supermarkets and other
consumers across Germany and Europe.
Mr Conrad visited South Africa recently accompanied by one of the cooperative members at the invitation of
Anagenisis. They were introduced to the Minister of Agriculture and his advisers.
They were given the opportunity by the Minister and his advisers to attend a workshop hosted by the Motsepe
foundation; where they met with traditional leaders who own most of the land and are the custodians of the
land on behalf of their communities. Some of these landholdings are intended (where appropriate) to be
included in the One Million Hectare Presidential Food Security Initiative once approved by the custodians.
The Hamburg team is interested in establishing orchards for pomegranates, olives, vines, paprika and some nut varieties.
They want to support the production of pomegranates on more than 1000ha of land. The next step is the identification of
the areas to grow the crops.
Mr Conrad is busy talking to other members of his cooperatives that are interested in working with Anagenisis to provide
markets for other fresh produce products. One such company called Schindler is already setting up presence in South Africa.

8. The long term target would be for Anagenisis to establish presence at
the market as a role player.
Hamburg market is highly motivated to develop a very strong
relationship with the million hectare Presidential Food Security
Initiative and especially in promoting more naturally grown heritage
seed food products.
Mr Conrad has also identified some companies that are interested in
medicinal herbs.
Mr Conrad has also been approached by a renowned German TV
channel, which wants to produce a documentary on the genesis of the
one million hectare program.
The market is also prepared to run an awareness program intended to
promote good healthy food products from Africa together with
Anagenisis & DAFF to initiate an annual “Taste of Africa” event at the
market.

9. INVITATION
On the occasion of the visit of
H. E. Jacob Zuma, President of the Republic of South Africa
the Sub-Saharan Africa Initiative of German Business (SAFRI) and the DZ-Bank cor-
dially invites you to an
Evening Reception
with H. E. President Jacob Zuma
10 November 2015, 18:30 h,
DZ Bank, Pariser Platz 3, 10117 Berlin.
South Africa is Germany’s most important economic partner in Africa. As the most
industrialized and diversified country on the African continent South Africa offers
enormous potential for bilateral business cooperation. Such opportunities will be the
focus of the Evening Reception with H. E. President Jacob Zuma and an accompany-
ing high-ranking South African business delegation.
The Evening Reception will offer a platform for German and South African high-level
representatives from business and politics to exchange on current developments, to
discuss potential for partnerships and to establish or deepen contacts.
Program
Opening Prof Dr Heinz-Walter Große, SAFRI Chairman
Dr Rob Davies, Minister of Trade and Industry, Republic of South Africa
Keynote H. E. Jacob Zuma, President of the Republic of South Africa
Get Together
For further information please contact www.safri.de. Registration is possible exclu-
sively via online registration. Please note that the number of participants is limited
and participants will be accepted in the order of their registration. We look forward to
seeing you!
DZ Bank Berlin
Florian Strassberger -Managing Director
DZ Bank will visit South Africa
early 2016

12. Merkel praises SA as ‘important partner’
BERLIN — German Chancellor Angela Merkel met with President Jacob Zuma on
Tuesday, calling South Africa one of the most important partners on the African continent.
Germany is SA’s second-most important trading partner, with more than 600 German
firms active in the country. Bilateral relations were very good, she said.
As areas in which even more co-operation were possible Ms Merkel named the fight
against Islamist terrorism, their current energy partnership, science, as well as climate
policies.
The visit is an important one‚ the heavyweight of this continent meets the heavyweight of
Europe … the importance of the visit‚ is that these (leaders)‚ at such a turbulent
time‚ come together.”

13. AGRITECNICA
AGRITECHNICA is the world’s leading exhibition for agricultural machinery and equipment: More than
2,900 exhibitors from 52 countries are presenting ag machinery for professional plant production. On seven days 451,000 expert
visitors from 115 countries came to the fair, including 98,000 international visitors.
CLAAS GLOBAL SALES GMBH
Claas is a family business company in the third generation that manufactures agricultural equipment like combined
harvesters and tractors.
They started with combine harvesters but later bought out Renault and today they are also producing tractors in
France.
The third generation MDs are Mr Jan-Hendix Mohr and Katharina Claas.
Claas have a mechanization training academy at their production factory at Harzewinkel where they train their
dealers on the maintenance of their equipment.
Chief Godfrey has worked with the head of the academy Dr Matthes to developed a mechanization training program
together with the Deula establishments.
Claas are supporting a model farm in Zambia and they equally interested to initiate the same arrangement on a farm
or farms identified by the partnership of DAFF and Anagenisis. Their motto is the bottom-up approach where it is
important to empower the farmer who will be able to buy their equipment. They see this opportunity by involving
themselves in the one million hectare program.

14. DEULA
DEULA agricultural mechanization centres were established by government
with the aim to teach German farmers the efficient utilization of agricultural
land with a concept called LERNEN DURCH BEGREIFEN meaning
LEARNING BY DOING.
The farmers are taught 90% practically and 10% theoretically. A farmer
must be able to repair his farming equipment on his own. All manufacturers
of agro equipment supply their products samples to the Deulas for training
purposes.
The Deulas offer a driver´s licence course since logistics is part and parcel of
the agro industries. It is felt that the project needs to explore train the trainer
program in the short term. In Germany almost all farmers have a Deula
training centre next to them. There are about 15 Deula training centres
spread across Germany. They run as independent profitable establishments

15. MASCHINENRING
Maschinenring is a farming equipment concept that seeks to optimize a mechanization strategy for a group
of farmers within a prescribed region.
It is not sustainable for a farmer to buy all the farming equipment to carry out his activities. Correct and
appropriate machine utilization is the key to carrying out sustainably efficient farming. The Maschinenring
concept calculates the mechanization requirements from planting up to to bringing the products to the markets.
Once the hectarage is established then the programme the equipment requirement and costs are calculated.
BayWa
BayWa means Bayern Warenhaus (Bavarian Warehouse). The concept had very great relevance in
developing agriculture in post Germany World War II.
The idea was to supply the farmers with all the agricultural inputs including markets next to the vicinity of
the farmers. They also supported the farmers with building materials.
Thus the farmer was empowered to concentrate on production. The Maschinering concept was intergrated
into the BayWa concept and today the CEOs of both organizations are great friends and studied at the same
university.
They have indicated that they would work together to supporting Anagenisis and DAFF to establish similar
activities in the million hectare programm. They are very big in the sourcing of apples from SA in
partnership with a company from New Zealand

16. BayWa is a group with worldwide operations in the core competencies of trading, logistics and supplementary services in its core
segments of Agriculture, Energy, and Building Materials. The head office of the parent company, which was founded in 1923, is
located in Munich. The international activities focus on Europe as well as on the US and New Zealand.
The lion’s share of the Group’s revenues is generated through the farming and food industries. The Agriculture Segment trades in
agricultural equipment and resources and collects, stores and sells plant products from the field through to the food industry. Today, the
Agriculture business unit’s activities reach beyond its core regions in Germany and Austria, and the company is one of the largest
agricultural traders worldwide. It is also the largest supplier of pome fruit to German retailers and is active in global fruit trading via
its holding in New Zealand’s T&G Global Limited (formerly: Turners & Growers Limited). The Agricultural Equipment Business
Unit sells machinery and equipment, buildings and facilities. Premium service is guaranteed through a tightly knit network of
workshops and garages.

17. Grimme
Group
The Grimme Group surpasses a 150 year
legacy. Anagenesis and DAFF are assured
by the Grimme directorate that they will
initiate a pilot potato farming project to
form part of the million hectare initiative.

18. All the companies DAFF and Anagenisis met in Germany showed
willingness to invest their expertise and resources in supporting the
implementation of the million hectare Presidential Food Security Initiative
of South Africa. They are all eager to participate in activities ranging from
market access, training and funding within the million hectare program.
In Conclusion.

20. Greece

34. Pomegranate Orchards In Greece
The red fruit that gives good fortune & good health
The Pomegranate is a symbol of good luck, abundance, youth and fertility since antiquity. This red coloured nutritious fruit has a wonderful taste
and is part of a Greek New Year’s custom. Tradition has it that on the first day of the year a pomegranate must be broken on the door’s threshold
for good luck. Let’s find out how this fruit has played an important role in Greek art from antiquity up to today and discover simple ways to
include this fruit in dishes.

37. Greek Honey
“Best In the World”

40. “ILIDA” A Touch of History
Back to 2013 thirty-two producers in the area of Nea Manolada in Ilia founded “Ilida”, a group of strawberry producers, aiming to upgrade the quality
of strawberry cultivation, promote the products of the area and adjust to the new domestic and international trade environment.
The cultivated areas in the region continue to belong to households, cover 120 hectares and their yields reach 6.000.000 kilos of certificated strawberry.

42. YiaYiás Farm
Livestock, dairy products, rare species cultivation

44. Potato Farms In Greece
Greece's 'potato movement' grows in power
A growing group of grassroots activists are cutting out agricultural middlemen and
connecting farmers and shoppers.

45. Achaia Chamber of Commerce & Industry

46. Still to be explored
Olive Groves

47. The Creation of High Value Produce Industry
for Small Farmers
Fruits of the Vine & Wine Estates

48. Presentation Materials
Executive Summary 22 October 2015
Executive Summary
Masters InAgriculture
The AnaGreen Agricultural Training Initiative will develop
youth, women and family farmers into “Masters ofAgriculture”.
The training model that is being adopted has proven to be
successful in several countries including many African
countries.
The methodology utilises a unique two-pronged approach;
with the first phase of the training model to be implemented
as an apprenticeship utilising a hands-on training system on-
the-farm for two years. The second phase of the curriculum
encompasses the adoption of a mentorship program, whereby
the farmer is encouraged to start training the next generation
of qualified farmers “under supervision”.
This approach guarantees not only continuation but with
supervision; a high quality of education as well. Whilst the
new farmers are undergoing intensive training they are
incorporated into the million hectare food security initiative,
for which Anagenesis is mandated by government.
Masters In Agriculture G 1
Impacts of Climate
Change on
Agriculture
Climate change affects regions
differently, but the poorest
regions experience the worst
impacts because they are very
vulnerable. Countries low on the
Human Development Index
already experience the greatest
reduction in rainfall and the
greatest increase in its variability,
with implications for agricultural
production and livelihoods.
In Africa, current and possible
future impacts include increased
sea level rise and coastal erosion,
stresses on fresh water resources,
deforestation, increased intensity
and recurrence of disasters, and
the spread of malaria. Many
African countries are dealing with
poverty, a lack of good
governance, debt, conflicts,and
disease, including HIV/AIDS — all
this reduces their capacity to
adapt to climate change.
Some African countries will see
yields from rain-fed agriculture
reduced by up to 50 percent; that
agricultural production, including
access to food, could be severely
compromised; and that this
would further adversely affect
food security and exacerbate
malnutrition.
ANAGREEN| The Agricultural Training Initiative To End Hunger And Poverty|
Training In Agriculture 20 September 2015
Training In Agriculture - A Mature Approach
“When gold looses its lustre and jewels sparkle no more,
the costs of a failed farming nation will be borne by tomorrow’s generation.”
- -Andreas Bottinger, CEO, AnaGreen Global.
Vision
The aim of the AnaGreen Agricultural Training Initiative is to take existing
and new farmers from marginally empowered to “Masters in Agriculture”.
Traditional training has proven itself as limited and Inadequate due to its
very limiting nature and design. No longer is it good enough to do a short
course in a specific field and then be left to your own devices. The aim of
the AnaGreen Agricultural Training Initiative is the mentoring and
A Mature Approach 1
The aim of the AnaGreen
Agricultural Training
Initiative is to take
existing and new farmers
from marginally
empowered to Masters in
Agriculture.
Agricultural Training Initiative 18 October 2015
Introduction
The AnaGreen Agricultural Training Initiative was
developed, in conjunction with the Department of
Agriculture, Forestry and Fisheries to reduce the
number of perceived “Failed Farmer” initiatives. The majority
of farmers are reminiscent of the segregation and colonisation
era, with little or no direct exposure to intensive farming
methods. Through the years many training initiatives were
implemented, but until recently, the focus was on short
courses and force-feeding farmer’s impractical methodologies
that lacked “after training” support from service providers.
The majority of farmers did not fail due to lack of trying, but
due to the lack of support offered to them. Short courses
armed the individuals with an overwhelming amount of
We Raise The Beautiful Green G 1
The Training
Initiative
“Improvements in agricultural
productivity create social and
economic ripple effects. With
increased incomes, small
farmers can feed their families
nutritionally, send their
children to school, provide for
their health and invest in their
farms. This makes their
communities economically
stronger and more stable.”
Andreas Bottinger, Executive
Chairman, AnaGreen Agricultural
Training Fund.
The Grow Initiative
“Helping farm families grow
more is the smartest way to
fight hunger and poverty. It is
essential to addressing the
need to feed a growing
population and improving their
nutrition. When farmers can
grow more food and earn more
income, they can achieve self-
sufficiency and live better
lives.” Michael Kyriakides, Managing
Director of AnaGenesis.
ANAGREEN| The Agricultural Training Initiative To End Poverty And Hunger |
G
More than half the
population of South Africa
are at risk of hunger
At present 26% of South
Africa’s population regularly
experiences hunger, and an
additional 28.3% are at risk of
hunger (SANHANES, 2013).
Food insecurity affects formal
and informal settlements in
both rural and urban areas.
According to the SANHANES
survey, the largest groups
actually experiencing hunger
live in urban informal (32.4%)
and rural informal (37.0%)
areas. The same areas
account for the biggest
percentages at risk of
hunger: 36.1% in urban
informal areas and 32.8% in
rural informal areas. The
lowest prevalence of hunger,
at 19%, was reported in
urban formal areas.
The AnaGreen Agricultural
Training Initiative headlines
goals that will empower,
youth, women and families to
grow their own food and to
develop sustainable farming
enterprises, which utilise
best practice to harness off-
take markets for their
produce.
ANAGREEN
The Agricultural Training Initiative to End Poverty And Hunger
OUR AGRICULTURAL TRAINING
INITIATIVES
EMPOWER
WOMEN, YOUTH & FAMILIES
G