Presentation delivered by ONTRAC and Low Carbon Southwest at Communicate 2011, as part of the Think Future Now: How Green Wins Business workshop. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org
The Impact of Social Media on Green Industry BusinessesChris Heiler
The document discusses how social media has become an important part of marketing for green industry businesses. It notes that customers are increasingly using social media and businesses need to embrace social media to stay connected with customers and attract new ones. The document provides tips on how social media can be used to build expertise, discover potential customers and draw them to physical locations. It acknowledges that measuring the impact of social media marketing can be challenging but is important to determine if social media efforts are effective.
Dr Penny Fidler: Discussing Climate Science at Science and Discovery CentresCommunicate
Presentation from the Communicate 2011 Delegate Showcase, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org
Rise to the top: SEO Basics for Landscape Design ProfessionalsChris Heiler
This presentation was originally presented as a LIVE webinar to members of the Association of Professional Landscape Designers (APLD) in 2011.
The presentations focus is on the basics of search engine optimization.
How to Attract New Customers Using Social MediaChris Heiler
The document provides guidance on using social media to attract new customers. It recommends identifying a single objective, such as lead generation. A case study of a garden center aiming to stay in touch with customers throughout the year is presented. Their strategy was to interact with customers online, provide seasonal tips/advice via Facebook and YouTube videos, and offer promotions for existing customers and those who "like" their Facebook page. The document advises choosing tools like blogs, Facebook, LinkedIn, Twitter, YouTube and Foursquare based on their pros and cons for different objectives.
Este documento explica cómo usar el sitio web SendSpace para enviar archivos grandes de hasta 300 MB. Describe los pasos para cargar archivos en SendSpace, incluida la selección de archivos, el ingreso de correos electrónicos, y la descarga de archivos enviados a través de un enlace. El proceso es gratuito y fácil de usar para enviar archivos grandes que no caben en correos electrónicos normales.
Professor Geoffrey Beattie: Manufacturing a "Green Revolution" - some psychol...Communicate
Presentation delivered by Professor Geoffrey Beattie, University of Manchester as part of the "Psychology of Persuasion" session at Communicate 2011. Communicate is the annual conference for environmental communicators and is an initiative of the Bristol Natural History Consortium.
The Impact of Social Media on Green Industry BusinessesChris Heiler
The document discusses how social media has become an important part of marketing for green industry businesses. It notes that customers are increasingly using social media and businesses need to embrace social media to stay connected with customers and attract new ones. The document provides tips on how social media can be used to build expertise, discover potential customers and draw them to physical locations. It acknowledges that measuring the impact of social media marketing can be challenging but is important to determine if social media efforts are effective.
Dr Penny Fidler: Discussing Climate Science at Science and Discovery CentresCommunicate
Presentation from the Communicate 2011 Delegate Showcase, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org
Rise to the top: SEO Basics for Landscape Design ProfessionalsChris Heiler
This presentation was originally presented as a LIVE webinar to members of the Association of Professional Landscape Designers (APLD) in 2011.
The presentations focus is on the basics of search engine optimization.
How to Attract New Customers Using Social MediaChris Heiler
The document provides guidance on using social media to attract new customers. It recommends identifying a single objective, such as lead generation. A case study of a garden center aiming to stay in touch with customers throughout the year is presented. Their strategy was to interact with customers online, provide seasonal tips/advice via Facebook and YouTube videos, and offer promotions for existing customers and those who "like" their Facebook page. The document advises choosing tools like blogs, Facebook, LinkedIn, Twitter, YouTube and Foursquare based on their pros and cons for different objectives.
Este documento explica cómo usar el sitio web SendSpace para enviar archivos grandes de hasta 300 MB. Describe los pasos para cargar archivos en SendSpace, incluida la selección de archivos, el ingreso de correos electrónicos, y la descarga de archivos enviados a través de un enlace. El proceso es gratuito y fácil de usar para enviar archivos grandes que no caben en correos electrónicos normales.
Professor Geoffrey Beattie: Manufacturing a "Green Revolution" - some psychol...Communicate
Presentation delivered by Professor Geoffrey Beattie, University of Manchester as part of the "Psychology of Persuasion" session at Communicate 2011. Communicate is the annual conference for environmental communicators and is an initiative of the Bristol Natural History Consortium.
Factual Content for Broadcast & Corporate Communications: Footprint TVCommunicate
Presentation delivered by Footprint TV at Communicate 2011, as part of the Think Future Now: How Green Wins Business workshop. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org
Chris Jenord: A Pilgrimage to the Dawn of LifeCommunicate
Presentation from the Communicate 2011 Delegate Showcase, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org
Mark Letcher: New ways of sharing Game Changing IdeasCommunicate
Presentation from the Communicate 2011 Delegate Showcase, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org
Julie Gray: Listen to the Tiger - A Multimedia Campaign with Nature at its HeartCommunicate
Listen to the Tiger aims to raise awareness and engagement about wild tigers in China. The campaign was a success, receiving awards and partnerships while increasing information subscriptions and volunteer numbers. However, tiger poaching increased during the campaign, so the impact remains unclear. Moving forward, continued public awareness efforts should complement regulation, while addressing any gap between social norms and tiger conservation.
Dr Michael Pocock: Crowd Source for Success - the Leaf Watch AppCommunicate
Presentation from the Communicate 2011 Delegate Showcase, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org
Presentation delivered by Dr Jon Bridle, University of Bristol, at Communicate, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium www.communicatenow.org
Simon Garrett: Real World Zoos + Academic Psychology = World Changing Action ...Communicate
The document discusses using real-world zoos and academic psychology research to promote conservation action. It describes how zoos can influence visitor attitudes and emotions to encourage pro-environmental behaviors. Studies showed zoo experiences can shift perspectives but don't necessarily lead to actions. Partnerships between zoos, universities, and conservation groups developed behavioral models testing how visitor emotions impact post-visit behaviors. The research identified emotionally arousing experiences and measured changes in attitudes and intentions toward conservation actions. While most attitudes did not change, the studies provided insights into improving behavior change messaging and identifying impactful actions for zoos to promote.
Dr Molly Anderson: The Adaptation ChallengeCommunicate
Presentation delivered by Dr Molly Anderson, Climate Change Science Manager, Environment Agency, at Communicate, 3rd November 2011, as part of the Living with Environmental CHange session Communicate is hosted by the Bristol Natural History Consortium www.communicatenow.org
Dr Rebecca Edwards: Working Across SectorsCommunicate
Presentation delivered by Dr Rebecca Edwards, Research Fellow, ESRC Third Sector Research Centre, at Communicate, 3rd November 2011, as part of the Living with Environmental Change session. Communicate is hosted by the Bristol Natural History Consortium www.communicatenow.org
The document outlines Tony Butler's Happy Museum Project which aims to make museums happier places that are sanctuaries from commercialism and focus on encounters and psychological presence. It lists 8 principles of the Happy Museum Manifesto including making people happy, pursuing mutual relationships, valuing the past and future, measuring what matters, leading innovation, thinking globally, supporting learning resilience, and finding niches. It also lists several museum commissions as part of the Happy Museum Project focusing on playfulness, landscapes of the mind, creative communities, and conversation hubs.
Presentation delivered by Graham Russell, Head, Centre of Expertise on Influencing Behaviours, Defra, at Communicate, 3rd November 2011, as part of the Psychology of Persuasion session Communicate is hosted by the Bristol Natural History Consortium www.communicatenow.org
Factual Content for Broadcast & Corporate Communications: Footprint TVCommunicate
Presentation delivered by Footprint TV at Communicate 2011, as part of the Think Future Now: How Green Wins Business workshop. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org
Chris Jenord: A Pilgrimage to the Dawn of LifeCommunicate
Presentation from the Communicate 2011 Delegate Showcase, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org
Mark Letcher: New ways of sharing Game Changing IdeasCommunicate
Presentation from the Communicate 2011 Delegate Showcase, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org
Julie Gray: Listen to the Tiger - A Multimedia Campaign with Nature at its HeartCommunicate
Listen to the Tiger aims to raise awareness and engagement about wild tigers in China. The campaign was a success, receiving awards and partnerships while increasing information subscriptions and volunteer numbers. However, tiger poaching increased during the campaign, so the impact remains unclear. Moving forward, continued public awareness efforts should complement regulation, while addressing any gap between social norms and tiger conservation.
Dr Michael Pocock: Crowd Source for Success - the Leaf Watch AppCommunicate
Presentation from the Communicate 2011 Delegate Showcase, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium. www.communicatenow.org
Presentation delivered by Dr Jon Bridle, University of Bristol, at Communicate, 3rd November 2011. Communicate is hosted by the Bristol Natural History Consortium www.communicatenow.org
Simon Garrett: Real World Zoos + Academic Psychology = World Changing Action ...Communicate
The document discusses using real-world zoos and academic psychology research to promote conservation action. It describes how zoos can influence visitor attitudes and emotions to encourage pro-environmental behaviors. Studies showed zoo experiences can shift perspectives but don't necessarily lead to actions. Partnerships between zoos, universities, and conservation groups developed behavioral models testing how visitor emotions impact post-visit behaviors. The research identified emotionally arousing experiences and measured changes in attitudes and intentions toward conservation actions. While most attitudes did not change, the studies provided insights into improving behavior change messaging and identifying impactful actions for zoos to promote.
Dr Molly Anderson: The Adaptation ChallengeCommunicate
Presentation delivered by Dr Molly Anderson, Climate Change Science Manager, Environment Agency, at Communicate, 3rd November 2011, as part of the Living with Environmental CHange session Communicate is hosted by the Bristol Natural History Consortium www.communicatenow.org
Dr Rebecca Edwards: Working Across SectorsCommunicate
Presentation delivered by Dr Rebecca Edwards, Research Fellow, ESRC Third Sector Research Centre, at Communicate, 3rd November 2011, as part of the Living with Environmental Change session. Communicate is hosted by the Bristol Natural History Consortium www.communicatenow.org
The document outlines Tony Butler's Happy Museum Project which aims to make museums happier places that are sanctuaries from commercialism and focus on encounters and psychological presence. It lists 8 principles of the Happy Museum Manifesto including making people happy, pursuing mutual relationships, valuing the past and future, measuring what matters, leading innovation, thinking globally, supporting learning resilience, and finding niches. It also lists several museum commissions as part of the Happy Museum Project focusing on playfulness, landscapes of the mind, creative communities, and conversation hubs.
Presentation delivered by Graham Russell, Head, Centre of Expertise on Influencing Behaviours, Defra, at Communicate, 3rd November 2011, as part of the Psychology of Persuasion session Communicate is hosted by the Bristol Natural History Consortium www.communicatenow.org