Amazon has transitioned to a sustainably and profitably growing company over the last two years. They have implemented policies to minimize their carbon footprint and improve worker benefits. While opportunities remain for further growth, Amazon's focus on sustainability combined with their expansion into new markets and countries suggests they are a company worth investing in as their sustainable practices and profits continue increasing.
1. Amazoncontinuestobe recognizedasone of the top retailersinthe online space.Ithashadnumerous
yearsof negative profit,however,the last2yearsthe online retail gianthasbeenconsecutively
profitable.Asapart of Triple BottomLine,Amazon hascontinuedtomake stridesindevelopinga
sustainable business.Theyhave implementednumerouspoliciesthathave helpedminimize theircarbon
footprint,improvedworkermorale andbenefits,andultimatelyincreasedtheirbottomline.Amazonisa
companyto investinnow as theymake appropriate stridestobecomingmore sustainable. While they
have some improvementstheycanworkout,theyare definitelyacompanytoinvestintoday.As
2. Amazoncontinuestogrow,so will yourinvestment.
In the past Amazonhasbeennotablyunprofitable.Theyhave continuedonarapidgrowth strategyand
have beensuccessful inacquiringmanycompaniestoexpandthe Amazonbrand.In2014 theyhired
theirsustainabilityofficerandstartedmakinglarge improvementstothe 3 aspectsof Triple Bottom
Line.Asyou can see fromthe firstgraph,theystill have numerousareasinwhichtheycangrow. Staying
on the sustainable path,combinedwiththeirrapidgrowththeyhave onlybegantotap the potential
market.Theyhave 181 more potential countriesandstill have close to7billionpotential users.
• Frustration Free Packaging
• Minimal packaging, 100% recycable boxes made from 40% recycled material
• Kaizen Program
• Takes employee suggestions in improving environmental factors
• New LEED Certified Buildings
• Wind & Solar Farms
• generates enough electricity to cover 25% of their annual power consumption
• Hopes to reach 40% by the end of 2016
Planet
• Career Shift
• Pays 95% of tuition costs that teach in demand skills, regardless of relevance to
Amazon
• Leave Share
• Employees an share paid leave with a spouse or domestic partner if their employer
doesn't offer paid leave
• Ramp Back
• Gives new mothers control over the point of which they return to work
People
• 20.67% Growth in 2014
• Hired Sustainability officer in 2014
• Profitable since 2014
• Market Share
• Rapid Product Expansion
Profit
• Worker Quality
• Wages
• No Sustainability Report
• Untapped Markets
Opportunitiesfor improvement