The Amadeus Global Distribution System (GDS) has been facilitating global travel sales since 1987 by connecting travel suppliers with sellers, including over 490 airlines and 770,000 lodging establishments. It offers a comprehensive platform that enhances travel operations through real-time data access and API integration, making it beneficial for both travel startups and established companies. Amadeus promotes its services to enhance booking processes, customer experiences, and business efficiency across various travel sectors.