Aloft is a brand of hotels owned by Starwood Hotels & Resorts Worldwide that focuses on providing a social and tech-savvy experience for modern travelers. The first Aloft hotel opened in 2008 in Montreal and there are now over 100 locations primarily in North America. Aloft hotels emphasize colorful, bright public spaces and amenities like the Re:fuel lounge and Re:mix bar area to encourage socializing. They are often located near airports, universities, and city centers to attract younger travelers. Guest rooms feature comfortable beds, workspaces, and music docking stations in unique artistic designs that vary between locations.

1. Adrien Garnara / Cécile Postansque/ Amélie Nahan
Starwood Hotel - Aloft Hotel
Wikipedia - Aloft Hotel
Lizc Graig,
Net Literacy 2013 – MBA 1 A
IEMI/CMH/

2. WHAT IS ALOFT® HOTEL ?
Starwood Hotel &
Resorts Worlwide’s
Brand.
2005 : Creation of the
concept
2008: 1rst hotel was
buit in Montreal
Implantation : North
America, either 73%
of theirs hotel s

3. THE CONCEPT
 Design, Urban and tech savvy space for the “Modern Guest”
 “Social Experience” : emphasizing a modern and fresh look with a
social atmosphere
Energetic
A will to make people stay in the lobby and meet with each other
Colorful, bright and lively

4. WHERE?
Near major
Airport :
Aloft
N.Y.
Brooklyn
In the « City
Center »
Nearby of
Universities
Aloft
Tucson
University
Aloft
Charlotte Uptown
at the EpiCentre
IMPLANTATION
Aloft BWI Airport
Aloft
Jacksonville
Airport
Aloft Montreal Airport

5. THE FEATURES

Thanks to its large range of features, Aloft hotel aims to create an
unforgettable social experience for the guest :

Re : Fuel => A place where you can eat healthy food and relax
at the same time.

Re Mix Lounge => Comfortable and inviting area, with WIFI
Access, Board Games…

W xyz Bar

Splash

Re: charge Gym

Dog - Program

6. ROOM
Each hotel have various style/models rooms, because there are many contracts with
artists.





Signature, ultra-comfortable bed
Well-designed workspace
Mp3 docking station
Flat panel television will further differentiate the aloft guest
room
Will feature oversized walk-in showers

7. WHAT’S MORE?
The particularity of Aloft Hotels is it Web presence
Official Website

8. ALOFT HOTEL
- STAY CONNECT
- DESIGN & STYLE
- CUSTOMIZE YOUR TRAVEL
THE BEGINING OF YOUR SOCIAL EXPERIENCE