Alison Raffaele Cosmetics brand presentation launch 2008 (eco friendly)

3. from the simple to the complex
The logic is simple: healthy skin just naturally looks better. That basic premise
motivated me to develop a line of products that not only look good, but also help
protect and improve the skin’s well-being with every application.
The result is a proprietary complex, aptly christened Frutta di Vita (Fruit pomegranate
of Life), created to enliven, enrich and enhance the skin, naturally.
3 antioxidant powerhouses – pomegranate,
The complex begins with
goji berry and resveratrol, the best nature has to offer, technologically
enhanced to provide the highest level of skin care benefits allowed in a cosmetic product.
It is the natural evolution of our line and a revolutionary approach to cosmetics.
goji berry
Formerly, the word “cosmetic” indicated something that was superficial. Cosmetic
improvements were surface only – just for show. Not anymore. My line of
rejuvenating, health-promoting cosmetics is literally a natural for women who resveratrol
worry about wearing too much makeup in an effort to conceal acne or
mask dark circles under their eyes.

5. the natural evolution of Alison Raffaele Cosmetics
It’s all been leading up to this: a line of products that are driven by passion and deliver on the promise of
Consequently, every product is free of parabens,
naturally enhancing the skin’s inherent beauty.
glutens, mineral oil/petrolatum, talc, and fragrances.
FACE FORWARD PRIMERS REALITY BASE TRUE CONCEALER TRANSPARENT FINISH POWDER KABUKI BRUSH
FOUNDATION
acne response formula age response formula Our famous lightweight, Ultralightweight, invisible face powder that The ultimate in cosmetic luxury, this
high-coverage concealer dries is suitable for all skintones and plush, 100% “faux chinchilla,”
mineral-based SPF15 mineral-based SPF15 Luxurious oil-free formula down to a powder-like finish. skin types. Cornstarch-based. premium Takelon bristle brush is
continually refreshes itself ideal for applying and blending
Advanced blemish-fighting Advanced antiaging and rehydrates skin
oligopeptides are clinically hexapeptides are clinically all types of powders.
for 12+ hours.
proven to treat and prevent proven to promote new
acne effectively without collagen production, Contains Frutta di Vita
irritating or overdrying skin. resulting in dramatically antioxidant complex.
Contains Frutta di Vita increased skin elasticity
antioxidant complex. and a visible reduction
of fine lines and wrinkles.
Contains Frutta di Vita
antioxidant complex.

7. in other words
retailers “Transparent Finish Powder
customers
“Your products are perfectly is amazing stuff!”
suited for women who want a
timeless soft look...they really
enhance what a person has. “I am a huge fan of your
To me that is what makeup products. My skin never
should do.” felt and looked so good.”
“I love the Kabuki brush.
“OK, this brand rocks! It is, in my opinion, It’s a must-have for anyone’s
the ‘gem’ that will be the next big thing.” makeup bag.”