The document describes plans for a new luxury extreme sportswear retail store called Spirit of the Skull in Abu Dhabi. It will sell ski, cycling, and sand sports apparel designed in collaboration with artist Ali Gulec, known for his skull paintings. The store aims to bring fashionable yet conservative clothing to its target market of upper middle class and wealthy locals ages 20-40. Detailed budgets and designs are provided for the store layout, fixtures, lighting, displays, and cultural elements to incorporate into the window design.