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Innovative Package Designs Increase Sales and Lower Costs
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Aleesha Pruett
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Design Work on behalf of Driscoll Strawberry Associates
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Innovative Package Designs Increase Sales and Lower Costs
1.
Aleesha Pruett Innovative Package
Design for Manufacturability and Cost Optimization
2.
6oz Raspberry Clamshell, PET •
Increased Consumer Enjoyment • Intuitively Opening, Accessible
3.
6oz Raspberry Clamshell, RPET •
Material recycled and reclaimed from Sprite and 7-UP Bottles
4.
6 x 6oz
Raspberry Tray, “B” Flute • Increased Costco Raspberry Sales Volume from 350M - 750M units per year
5.
12 x 6oz
Raspberry Tray, “C” Flute • $0.03 / Tray - $600M yearly Cost Savings and increased customer safety by removing wires
6.
16oz Strawberry Clamshell, PET •
Packaging that speaks “Human” • Easy Opening, Easy Re-Closure
7.
16oz Strawberry Clamshell, RPET •
Material recycled and reclaimed from Sprite and 7-UP Bottles
8.
8 x 16oz
Strawberry Tray, “C” Flute • $0.06 / Tray - $2.4MM annual Cost Savings by removing 11% Material and Wires.
9.
8 x 18oz
Blueberry Tray, “C” Flute • Made the Unitization Process “Error Proof” by introducing colored roll-over stack tabs
10.
Multi-Commodity Inter-Stacking Tray System •
Decreases Labor Required to fulfill Mixed Customer Orders