The document provides information about events in Sweden and Reading, Berkshire. It lists the main language, area, population, and ideal tourism times for both locations. For Sweden, it details annual calendar events from January to October 2012 in Stockholm, Malmo, and other areas. It also lists key destinations and tourism campaigns in Sweden. Similarly for Reading, Berkshire, it outlines the annual calendar of cultural, sporting, and festival events from February to December 2012 and key destinations promoted there.

1. NAME: AKSHAT JAIN
GROUP NO: 06
COMPANY NAME: RED LETTER
ENTERPRISES
CONTACT: jainakshat24@gmail.com

2. SWEDEN

3. SWEDEN
MAIN LANGUAGE: Swedish
AREA: 449,964 sq Km
POPULATION: 9,415,295
IDEAL TIME: June-August

4. MAIN EVENTS IN SWEDEN

5. ANNUAL CALENDER OF EVENTS
MONTH EVENTS PLACE CATEGORY
01Jan2012-30Dec2012 Strindberg In Centre Stockholm MAJOR
01Jan2012-31Dec2012 Millennium Guided Stockholm MAJOR
Tour
18th June2012-14th The Cube by Electrolux Stockholm HALLMARK
Oct2012
29th Aug2012-2nd Rainbow Festival Malmö MAJOR
Sept2012
30 August 2012 - 02 Floating Boat Stockholm HALLMARK
September 2012 Exhibition
31 August 2012 - 02 Falsterbo Bird Show Falsterbo HALLMARK
September 2012
20 September 2012 - Design Festival Kingdom of Crystal HALLMARK
23 September 2012
27 September 2012 - Stockholm Beer & Nacka Strand, MAJOR
06 October 2012 Whisky Festival with Stockholm
Taste Experience

6. TOURISM CAMPAIGNS

7. KEY DESTINATIONS

8. WEB LINKS
• http://en.wikipedia.org/wiki/Sweden
• http://www.visitsweden.com/sweden/Things-to-do/Events-
in-Sweden/#
• http://sweden.nordicvisitor.com/?rf=g11-
113&gclid=CJGEqfKTtbECFVEX6wodiBgAuw
• http://www.webwire.com/ViewPressRel.asp?aId=135106
• http://www.liveswedish.com/2012-stockholm/
• http://www.thedrum.co.uk/news/2012/03/23/visitsweden-s-
2012-brand-campaign-launches-glue-isobar-using-instagram

9. READING
BERKSHIRE

10. READING, BERKSHIRE
MAIN LANGUAGE: English
AREA: 3854 sq Km
POPULATION: 155,700
IDEAL TIME: June-July

11. MAIN EVENTS IN READING

12. CRITICAL ANALYSIS
• An event basically • Event is an
describes the nature of amalgamation of the
tourism prevails in the culture that prevails in
Country/City the country/city which
• Event is considered as helps in promoting the
ultimate tool to tourism
promote the tourism

13. EVENTS Contd..

14. ANNUAL CALENDAR OF EVENTS
DATE EVENTS CATEGORY
FEB 21,2012 ANNUAL CHARITY PANCAKE HALLMARK
RACE
APRIL 1,2012 READING HALF MARATHON MAJOR
MAY 2-6,2012 THE 18TH READING BEER & MAJOR
CIDER FESTIVAL
MAY 19-JUNE 10,2012 READING CHILDREN’S HALLMARK
FESTIVAL
JUNE 7-10,2012 EAST READING FESTIVAL HALLMARK
JUNE 16, 2012 READING WATER FEST MAJOR
JUNE 23-29,2012 READING ARTS WEEK MAJOR
AUGUST 24-26,2012 READING FESTIVAL MEGA

15. Contd..
DATE EVENTS CATEGORY
SEPTEMBER 8,2012 READINGS PRIDE MAJOR
OCTOBER,2012 BLACK HISTORY MONTH HALLMARK
COMEDY FESTIVAL
NOVEMBER,2012 INTERNATIONAL FESTIVAL MAJOR
LIGHTING UP CHRISTMAS
DECEMBER 9,2012 READING SPORTS HALLMARK
AWARDS

16. TOURISM CAMPAIGNS

17. KEY DESTINATIONS

18. WEB LINKS
• http://en.wikipedia.org/wiki/Reading,_Berkshire
• http://berkshires.org/events/
• http://www.reading.gov.uk/events/details/139/
• http://www.reading.gov.uk/pressreleases/2011/sep/let-s-
talk-in-your-area/
• http://www.reading.gov.uk/residents/GreenerLiving/Climate
ChangeandYou/reading-s-climate-change-pledge/
• http://www.tripadvisor.in/Attractions-g186363-Activities-
Reading_Berkshire_England.html

19. THANK YOU