Business Plan Presentation - International Marketing
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The Aisa Oy was invented for Sustainable Entrepreneurship course for second year business students. We had to invent a new product with a team and make a business plan of it to present for "potential investors". This PowerPoint was a part of our presentation. The idea of it was to try make a trendy visual appearance to support our brand image. The names of my team mates are censored to protect their privacy.
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Laurent G
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GCF - Présentation Mobility & Environment - 1022 .pdf
- Document formatting
- Slide layouts
- Table of contents
Laurent G
Industrial Expert:
- Mobility sector expertise
- Company profiles
- Recent transactions
Nicolas C
Partner:
- Overall supervision
- Market trends
- Methodology
- Investors
Jérôme L
Partner:
- Editing
- Proofreading
- Consistency
Cécile R
Partner:
- Design
- Graphs
- Infographics
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GCF - Our Added Value in Mobility & Environment Sector 0923.pdf
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- MBA from INSEAD
- 20+ years experience in industrial companies
Key Points:
- Former CEO of Sicame Group (electrical equipment)
- Former CEO of Legrand Group in Asia Pacific
- Board member of industrial groups
EXPERTISE & EXPERIENCE
➢ Expertise in industrial M&A transactions
➢ Expertise in international development
➢ Expertise in turnarounds and restructurings
➢ Expertise in strategic planning
➢ Specific expertise in electrical equipment, building automation, smart cities
OUR EXPERTISE IN THE S
GCF - Our Added Value in Mobility & Environment Sector 0923.pdf
- Selection of the most relevant investors
- Preparation of a teaser
- Organization of roadshows
- Management of Q&A
- Optimization of negotiations
- Drafting of the term sheet
Phase 3 – 1 to 3 months
Finalization of the fundraising
Final due diligence
Finalization of legal documentation
Closing
Our methodology aims to maximize the chances of success by optimizing the preparation, approach and
negotiations with investors until the closing.
23
P R I V A T E & C O N F I D E N T I A L
OUR SELL-SIDE BEST PRACTICES
1. Define a clear strategy for the future of the company
2
GCF - Our Added Value in Mobility & Environment Sector- 0823.pdf
- 15 years experience in industry (Automotive, Aerospace, Energy)
- Previous roles: Purchasing Director, Operations Director
- Expertise in international development, industrial projects, PMI management
Key Points:
- Strong expertise in industry and operations
- Knowledge of international markets and challenges
- Understanding of industrial and operational issues
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We have a strong expertise in the Mobility & Environment sector thanks to our experience and our teams' industrial and operational backgrounds.
This allows us to understand our clients' challenges and issues in depth to best advise them.
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GCF - Our Added Value in Mobility & Environment Sector- 0823.pdf
Business Plan Presentation - International Marketing
- 1. Business Plan for ® Aliisa Tiainen, A---- A----, A--- K------- & K-------- V------
- 2. Company description Private limited Aisa Oy company Owned and operated by V---- Based in Vantaa ---, A----, Tiainen & K-------
- 3. Product
- 5. Industry analysis and trends Trends No totally Ageing Kekko’s replacing population glasses substitutes Last year Over 20 total turnover Competitive importers €325.6 market million
- 6. Management CEO K-------- V------ Marketing CFO Sales Manager Manager Aliisa Tiainen A---- A---- A--- K------- Hired Salesmen Accountant (in Future)
- 7. Target market • 69% of the Finns (over 15- yearolds) need glasses • This means 3,5 million Finns! • Out of 12 EBAs, 8 use or have used glasses / contact lenses Our target market: Women of 20 years and above
- 8. Competitor analysis 1. Other importers 2. Eyewear designers Importers Resources Experience Brands Differentiation Luxottica + + + - group Safilo group + + + -
- 9. Substitutes New entrants Contact lenses, laser- New more developed eye-surgery version, cheap versions Industry rivalry Suppliers Buyers Problems with the Product demand falls Chinese manufacturer due to change in trends
- 10. Marketing strategy Brand image Price Promotion
- 11. Operations Plan
- 12. Technology Plan Communications Communications Communications
- 13. Financials Business starts €100,000 making profit in year investment needed 3 Breakeven analysis Payback period 4.5 400% increase to of 6.5 years. in sales
- 14. Aisa Oy sales in year 1 €46,984
- 15. Aisa sales in year 1: P: 1,000 T: 1,000 F: 300
- 16. ® Oy - thank you all for your time and attention! Please feel free to ask if you have any questions
Editor's Notes
- Trends: Kekko's glassesCompetitive market with over 800 optician businesses in Finland.Over twenty importers such as Luxottica Nordic AbAgeing populationLast year the total turnover for optical retail outlets was € 325.6 millionNo totally replacing subsitutes