Air Arabia was founded in 2003 in Sharjah, UAE by Adel Abdulla with two Airbus A320 jets. It has become one of the largest low-cost carriers in the Middle East through cost-cutting practices and efficient use of the A320 aircraft. The A320 provides comfort, efficiency, and allows for more flights daily. Air Arabia focuses on making flights affordable for average consumers and providing good passenger service. It has received several awards and has expanded to serve over 100 destinations, achieving profits of $135 billion in 2014 with 40 million customers carried.

1. Pay Less, Fly More....!

2. Adel Abdulla
CEO of Air Arabia
 Started in 2003 by Adel
Abdullah Ali
 Sharjah based
 One of the largest low
carriers (LCC)

3. How did it
start?

4.  Adel Abdullah started with just 2 airbus A320
jets as the UAE’s third airline
A semi government startup
Started to establish its position in Low Cost

5. Why did it become so popular?

6. Due to its cost cutting
practices, It is one of the
largest LCC
It was made for this man

7. Their target was 85% of the regional consumers who cannot afford normal flights

8. Due to its policies and strategies, it
became the largets LCC in middle east

10. The airline uses universally used
A320 jets to lower training cost
High efficiency principles
Non fluctuatong prices due to fuel
hedging strategy

11. How did the A320 jets helped
them to achieve their goal?

12. It has comfort and
efficiency
Larger cabin space
Wide aisle
Larger flying hours everyday
It has the best legroom offered by any of its competitors

13. It has fleet of 39 Airbus A320 and 44
more to be added

15. Hassle free bookings
Onboard amenities
Common man can afford
Frequent flights
Safety

16. Serving passengers is their motto and their crew members are
dedicated and view passenger’s comfort as key to company’s success!

17. Air Arabia received Skytrax’s world airline
award for best LCC in MENA
It also received the Aviation business awards for low cost carriers for three consecutive
years
Airline business award at the airline strategy awards 2014
CEO of the airline was named airline CEO of the year twice by aviation business

18. •Achieved a net profit of $135 billion in 2014
•40 million customers

19. Air Arabia has a wide developed network of flights covering more than 100 destinations

20. SUMMARY
1.Introduction
2.How it became market leader
3.Marketing plan
4.Information about its flights A320
5.Why it overcame its competitors
6.Passenger services
7.Revenue
8.Network

21. Created by Shubham Hinge, NIT Nagpur during
a marketing internship by prof. Sameer Mathur,
IIM Lucknow.
(See www.IIMInternship.com)